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Marketing Project

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Submitted By fawadhaqiate
Words 2564
Pages 11
Company: Blue Cotton
Brands name: Armin

Table of Content
Business Objective……………………………………………….2
Problem Statement……………………………………………….3
Solution Statement……………………………………………….4
Marketing environment………………………………………….5-6
Customer’s profile………………………………………………...6

Business Objective
Our company’s goal is to create superior value in the mind of customers by providing best quality product for the people who can afford it. Our company is providing a T-shirt with the best quality and as we all know quality needs cost so the price of our product is high.
The main objective of our business is customers’ satisfaction and that we can get by knowing the need of customers and delivering superior values to them. Our business don’t want to have short term relationship with customers we will see at the long term business relationship with them as we know the loyal customers will never leave you in hard situation which is an advantage for the business, as there are some companies who wants to just deliver the service and get profit they don’t care about the customer satisfaction which costs them to lose customer.
Another objective of our business is to create an image in the society as our product is for upper class and our prices are high we need to obtain this objective because if we don’t have an reputation or image of our product we can’t attract as much customers we are targeting and this may cause our company to bankrupt so we need to obtain it, on the other hand it needs time to make an image of our new product so I am talking about one to three years in this time we must stop thinking about profit instead we should focus on our objectives.
As we are doing business and our first objective is customers’ satisfaction and in order to satisfy our customers we need our employees to be satisfied and they should not be under pressure or there should not be conflict

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