...Development process on CITYCELL Prepared for MASUD RANA Lecturer of Human Resource Management Course Code: HRM 363 School of Business (UITS) Prepared by MD. Alamin.………………..10410512 MD. Arif miah………….....10410508 MD.Faisal Ahmed………..10410511 Ashrarul anwar sakib…..10410510 Submission Date Date: 26th july, 2012 School of business University of Information Technology & Sciences (Baridhara campus) Dhaka Bangladesh ------------------------------------------------- ------------------------------------------------- Letter of Transmittal 26th july, 2012 Masud Rana Lecturer of Human Resource Management University of Information, Technology & Science (UITS) Subject: Application for acceptance of the report assignment. Dear Sir, It is matter of pleasure & honor for us to have the opportunity to submit our report on “Human Resource Management” as it is a part of our BBA course. During this period of studies, we have tried to put forth our best effect to make this paper a comprehensive one. Still this is not free from any shortcoming due to our limited knowledge. Nevertheless we tried our best to make this report a complete one. All our efforts will be fulfilled if this report is able to clarify and all the requirements, which was assignment to us. We would therefore like to submit this report to you and hope that would show your kindness by accepting this report to you and hope that you...
Words: 4934 - Pages: 20
...the Strength, Weakness, Opportunity And Threat of the company. Identify their target market Develop the means of market research Set up the objectives and goal for the company Develop the strategy to accomplish their objectives and goal, set by us Highlight the marketing tactics to archive the pre determined objectives Do the projections with concern to costs, revenue and budgeting information for three years Draw an over all picture about the effectiveness of the implementation and controlling tools. -2- -3- Bangladesh is a country where there are lots of people has a capability to use mobile service getting faster their life. As our population is very large Bangladesh can be a very good market. At present, middle class people are growing very fast and many mobile service companies are playing a great role to serve this large number middle class people. CityCell is one of the pioneers to serve the middle class people with high quality mobile service with fastest communication. Objective of the Study: Through this study our objective was to learn how to put a product(service) into the market with the help of different marketing strategy and to implement our knowledge of the marketing system in a real world scenario. Limitation of the study Since the company was in full working hours and accessibility to divisional Managers was subject to appointments, we tried to interview the respective officers and gather as much information as possible...
Words: 8376 - Pages: 34
...------------------------------------------------- Marketing Strategy For CityCell Alap Join AllFreePapers.com Category: Business Autor: moto 08 March 2011 Words: 3196 | Pages: 13 Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and position ‘Alap'. In the process we will also 1. Analyze the current market situation and Alap's position 2. Identify the consumer characteristics of ‘Alap' 3. Identify how CityCell is influencing the target customers 4. See how ‘Alap' is attracting customers and 5. Set the strategies to create a more positive attitude towards the product. 1.3 Methodology To get a fair view of the mobile phone service industry we have informally talked to a number of mobile phone users. Their comments reflected their needs, demands, need gaps and also their self-concepts and lifestyles. We have tried to get the most accurate information about the company strategy from the sources in the company. The findings have been shown in the following parts of this paper. 1.4 Scope of the Report The report starts with an overview of the mobile phone industry...
Words: 3389 - Pages: 14
...International University Subject: Submission of Internship Report Dear Sir, I am very happy to submit my Internship Report assigned to me at the completion of my BBA program. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work on this project and I have thoroughly enjoyed my internship period at CityCell. The authority of Pacific Bangladesh Telecom Limited has also extended their cooperation as and when required. I hope you will accept my report and kindly oblige. Sincerely, Md.Fazlay Elahi Sakib ID:042-11-365, Batch: 8th Bachelor in Business Administration (BBA) Contact:01715909903 Acknowledgement This internship report would not be completed without the help and cooperation of the following people. First of all I would like to thank honorable faculty member and my internship advisor, Mr. Md. Shibli Shahriar, Assistant Professor, BBA program for giving me the permission to work on this topic. My special appreciation and sincere gratitude goes to him for the clear guidelines given, which was very help for me to understand and prepare the structure of the paper. Next, I would like to thank Pacific Bangladesh Telecom Limited authority for their cooperation in doing this project. I would specially like to thank my internship co-coordinator for the organization Mr Imrul Hasan, Deputy Manager, Trade Marketing for his necessary support and cooperation. I gratefully...
Words: 13983 - Pages: 56
...deregulating the telecommunications sector, which until the late 1980s had been a state monopoly. Privatization of the telecommunications sector began in 1989, when Sheba and BRTA were awarded 25-year licenses to install and operate fixed-wire lines and wireless services in rural areas. The same year, Pacific Telecom Bangladesh got the government's permission to launch the country's first cellular phone and paging service sold under brand name CityCell in collaboration with a Hong Kong-based company. The company targeted only the higher class of the society. During that time price of mobile was above Tk 50,000/=. Naturally, the growth of the industry was too slow. CityCell had a virtual monopoly until 1996, when the government gave licenses to three more companies to operate cell phones in Bangladesh. So, the government decided to bring more companies in the market and break the monopoly.After careful evaluation the government decided to provide three licenses to GrameenPhone, TM International (Robi), and Sheba Telecom (Banglalink). Only CityCell is using Code Division Multiple Access (CDMA) technology, Robi, GrameenPhone, Banglalink these three companies are using GSM (Global System for Mobile) technology. GSM is the most popular mobile telecommunication technology in the world. About 60% of...
Words: 6398 - Pages: 26
...Internship Report Comparative Analysis of Teletalk Bangladesh Limited Prepared By: Md. Mashiur Rahman BRAC Business School ID: 09104077 Prepared For: Husain Salilul Akareem Internship Super Visor BRAC Business School BRAC University BRAC University Date of Submission: 30th May, 2013 l Letter of Transmittal 30th May, 2013 Husain Salilul Akareem Internship Supervisor BRAC Business School BRAC University 66, Mohakhali, Dhaka-1212 Subject: Submission of internship report for completion of course. This is to inform you that I have completed the internship report. This report focuses on the contribution of Teletalk in Bangladeshi telecom business. The report, titled “Comparative Analysis of Teletalk Bangladesh Limited” has been prepared for the completion of the course, Internship (BUS 400). In making of this report, I have followed all your specific instructions involving report writing so as to present my views and in the easiest manner. However, I will be glad to clarify any discrepancy that may arise. Thank you for your co-operation. Sincerely Yours, ------------------------------Md. Mashiur Rahman BRAC Business School ID: 09104077 BRAC University Acknowledgement I would like to thank those people who have really helped me, encouraged me and show me the way how to work properly regarding my official task in Teletalk Bangladesh Limited and my project work. At first I want to thank to my academic supervisor Mr. Husain Salilul...
Words: 12963 - Pages: 52
...1.0. Job Analysis As like any other organization, Citycell also exist to accomplish its organizational goal and objective. Achievement of organizational goal requires collective efforts (work) of a number of employees rather than individual effort. The point at which work and worker come together is called job-it is the role played by worker. To staff the worker for accomplishing the goal, an organization needs to know a lot of information about the job. These are: * Information about duties and responsibilities of that job * The characteristics of people required to perform that job Information about jobs is obtained through a process called job analysis. Job analysis as a management technique and it was developed around 1900. It became one of the tools by which managers understood and directed organizations. Job analysis is the procedure for determining the duties and skills requirements of the job and the kind of person should be hired for it. This is the process of collecting and analyzing information. An important concept of Job Analysis is that the analysis is conducted of the Job, not on the person. Telecommunication industry is a dynamic industry. To stay in this industry and become competitive, Citycell also conduct job analysis on daily, quarterly and even yearly basis. As they are the only CDMA (Code Division Multiple Access) operator in Bangladesh, based on their sales growth, future focus etc. they frequently do job analysis. 1.1. Sample of a standard...
Words: 1399 - Pages: 6
...Internship Report Comparative Analysis of Teletalk Bangladesh Limited |Prepared By: |Prepared For: | | | | | | |Md. Mashiur Rahman |Husain Salilul Akareem | | | | | | |BRAC Business School |Internship Super Visor | | | | | | |ID: 09104077 |BRAC Business School | | | | | | | |BRAC University | | |BRAC University | | | Date of Submission: 30th May, 2013 ...
Words: 10862 - Pages: 44
...Hassan ID: 0720053 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2012 Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 Has been approved April, 2012 Mr. Md Sohel Islam Senior Lecturer School of Business Independent University, Bangladesh Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh April 28, 2012 Mr. MD. Sohel Islam Senior Lecturer, School of Business Independent University, Bangladesh. Dear Sir, It is a great pleasure and honor for me to submit my internship report “A comparative analysis of perceived service quality of Grameenphone with other private telecommunication service providers in Bangladesh. I am submitting this report as a part of my internship in Grameenphone. This report will help the organization to find out the customers perception of the service quality comparing to the other telecommunication service providers in the country have tried my level best to conduct this in a professional manner. It is true that, it could have been done in a better way if there were not limitations. I hope you will asses my report considering the limitations. Your...
Words: 12535 - Pages: 51
...Bangladesh Telecom Limited (CITYCELL) Submitted By: Submitted To: Mr. A.K. Nazmul In Partial Satisfaction of Requirements for the Human Resource Management Course Fall, 2008 Dhaka, Bangladesh Letter of Transmittal Date: 27th November, 2008 To Mr. A.K. Nazmul Faculty, School of Business American International University- Bangladesh. H: 83/B, R: 4, Kamal Ataturk Avenue, Banani, Dhaka-1213 Subject: Submission of term paper. Sir, We are glad to submit herewith the report for Human Resource Management .We are grateful to you for assigning this work as this has given us an opportunity to make a practical demonstration to relate our classroom theoretical knowledge to a virtual real life scenario and thus broaden our applied knowledge. We have all along enjoyed our working on this project and we shell feel glad to give any further clarification, you desire from us on this paper. With Regards, Acknowledgement I specially thank our faculty Mr. A.K. Nazmul for giving us this wonderful opportunity and approval to submit a formal report on Compensation and Benefit Management of CityCell. I must also thank the...
Words: 5113 - Pages: 21
...0220227 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2007 CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF IN BANGLADESH. by Faisal Rezwan ID: 0220227 has been approved September, 2007 Mr. Rumman Hassan Lecturer School of business INDEPENDENT UNIVERSITY, BANGLADESH September 13, 2007 To Mr. Rumman Hassan Lecture, School of Business Independent University, Bangladesh Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report. However some of the aspects are unintentionally overlooked. It is hoped that you would ignore any discrepancies considering my limitations. This report has enlarged my level...
Words: 13794 - Pages: 56
...endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status, major impediments to growth have included frequent cyclones and floods and the slow implementation of much-needed economic reforms. The country has a reputation for the inefficiency of its state-owned enterprises. This report looks at the country’s surprisingly energetic telecoms sector, in particular, the effort that has been going into building telecom infrastructure and the progress that...
Words: 6988 - Pages: 28
...Thesis paper on problems & prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and...
Words: 11409 - Pages: 46
...Executive summary This term paper is prepared on the telecommunication sector of Bangladesh. Telecom sector of Bangladesh is a very fast growing and dynamic sector. This sector marked its inception in 1989. In this report we have analyzed the history, the value chain activities, the competitive forces, mobile network portability, and national telecom policy etc. We have conducted the risk analysis of the industry in terms of different analysis tools that is SWOT, PESTEL etc. We have covered in and out of the industry in the part A of our report. In part B, we have analyzed the industry players. We have done TTF of our respective company that we have chosen. Then in part C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market has achieved exceptional growth since the beginning of 2004, registering a massive 100% growth in its subscriber base during 2004, and 137% during 2005. In recent year of 2012, 15% has been observed in the industry. This trend is forecast to continue over the coming years as the 3G will further boost up the pace of subscribers’ acquisition Many foreign investors are now interested to do business in telecom sector in Bangladesh which reveals that Bangladesh has become a significant hub for telecoms. It has been forecasted that the average revenue from telecoms sector will be Tk 2500 crore a year. Bangladesh is a country which is densely populated and also is a flat and easily extends able...
Words: 27987 - Pages: 112
...the Term Paper Main object of this term paper is to know about the ‘Telecommunication Industry in Bangladesh’. Continuous Improvement of customer satisfactions and resource management. Methodology We have conducted the literature search connected to the topic to support and direct the research. This search was mainly conducting on the University databases, Journal databases, Library Journals, websites and Textbooks. We have searched the databases provided by University library access, like Emerald, Business Insight, ABI/Inform, Global Information Inc (professional Research reports) and search engines like Google scholar and university special search engine connected to all databases and textbooks. The key words mainly used were Bangladesh Telecom industry, Telecom future, Trends in Telecom, Bangladesh telecom Market. In the full range of articles and journals on the subject of internationals marketing, investing in a new market, the We have found one of them very useful on the subject of “Bangladesh Telecom Brief 2004” This paper tells the inside of offering and the potential what Bangladesh market offers, not exactly the same subject but one major side of our paper has the subject of same interest. The Theoretical Framework has been created with...
Words: 6733 - Pages: 27
