.....................................................................................................................2 PURPOSE ..............................................................................................................................2 PLANNING ..............................................................................................................................2 RESEARCH ............................................................................................................................2 CONTENTS OF A REPORT ............................................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 INTRODUCTION .......................................................................................................................3 TITLE PAGE ...........................................................................................................................3 CONTENTS PAGE ...................................................................................................................3 THE SUMMARY .......................................................................................................................3 THE INTRODUCTION................................................................................................................3 THE MAIN BODY OF THE TEXT .................................................................................................4 THE CONCLUSION...
Words: 4543 - Pages: 19
...Requirements For B7312- Cultural Marketing Access – Module I - Assignment 1 Spring II, 2013 For The Doctor of Business Administration Degree, D.B.A. David F. Black, B.A., M.B.A., C.D.P. Dr. Cliff Butler Argosy University/Seattle March 11, 2013 © Abstract This paper provides a summary review of B7312, Cultural Marketing Online Argosy Module I, a comparison of two different definitions of culture (Webster) (CARLA). An additional element of contrasting these two definitions is also provided. The overview provides discussion points for the classes of March 7th & 18th, 2013 or sooner as defined by Dr. Butler. Perspectives This paper is submitted in partial fulfillment of the B7312 Course Module I Assignment 1 for the Cultural Marketing Online Course Class on March 7, 2013, B7312, Spring II, 2013, Dr. Cliff Butler, AU-Seattle. Summary of Assignment This student is to write a talking-points paper for the selected definitions of culture as outlined in B7312 Cultural Marketing. After the two out of hundreds (Kluckholn) (CARLA) of cultural definitions are selected, this Doctoral candidate is to compare and contrast them. For this paper, the two selected definitions are from the Merriam-Webster Dictionary(Webster) and the University of Minnesota's Center for Research on Language Acquisition (CARLA). The review then concludes with a summary of perspectives discussed in...
Words: 1518 - Pages: 7
...6. IMPLEMENTATION, EVALUATION, AND CONTROL MARKETING RESEARCH _Is there a need for the company to engage in more extensive market research to achieve the objectives proposed in your plan? _If such research is needed, what should be the focus of this research, and how the results are going to help achieve marketing objectives? _Do you have any recommendations regarding how to go about doing this research and use the results in implementing your recommendations in this plan? _Do you have any recommendations regarding how to measure the success of your marketing plan? (provide specific measures and instruments if you have to enhance accountability) ORGNIZATIONAL STRUCTURE AND PLAN _Is there any aspects of the company structure that you would recommend to change to best facilitate to achieving the objectives? _Is the change easily implemented? _What would be the cost of such a change if there is any? FINANCIAL PROJECTIONS _What are the projected financial gains at the end of your proposed time frame? And in the projections of revenue increase in the future? _What would be a minimum budget (estimated) to implement your marketing plan? Is this budget reasonable given the current financial situation of the company, or the traditional resource allocation in the company? TIMETABLE _How long does it take to implement your marketing plan? _How long does it take to see the results? _Why this timeframe is reasonable enough to achieve...
Words: 263 - Pages: 2
...Marketing Research 101 Introduction D Market Research For more information contact: uring the last meeting of the Market Research Working Group (MRWG) it was suggested that the volunteer members could use an overview or summary of marketing research terminology and methods. This paper is by no means a comprehensive view of marketing research, but rather a basic primer intended to familiarize members of the MRWG to basic marketing research concepts. What is Marketing Research? Marketing research is a systematic process that collects, analyzes and draws conclusions from data gathered from consumers, business owners, or other groups of interest. Types of Marketing Research There are different types of Marketing Research and each type has its place in attempting to answer questions and meet the needs of an organization. Marketing research can be broken down many ways. One of the most common is to group research into quantitative versus qualitative methodology. Qualitative Research Qualitative research is usually exploratory in nature and is useful for uncovering insights into research questions that may not be well defined or no previous research has been done in the area. Methodologies include focus groups, in-depth one-on-one interviews, observation, etc. Qualitative research is defined by: • • • • • Smaller sample sizes (i.e. < 30 respondents) Non-random sample (i.e. respondents chosen based on their willingness to attend) Less structured/Open-ended...
Words: 1039 - Pages: 5
...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
Words: 3821 - Pages: 16
...finance manager Peter Go Liao, and his production manager David Tiu, they’re all came from San Miguel Corporation and they’d been there for so many years. Only the market research director, Mario Benitez was the only one who’s a non-SMC. Now, they’re planning to launch a new brand of beer to screw the San Miguel Corporation. II. Identify the problem The sales manager, finance manager and production manager were so eager to launch their new brands of beer without conducting a market research that the market research director has been suggested. III. Alternative Course of Action * In order to Mr. Benitez to convince the chairman, sales manager, finance manager and production manager, he has to discuss to them the types of marketing research and the point of having a research before they launch a product in the market. * They must discuss it again on their conference and Mr. Benitez should explain to his executives the possible outcome of launching new brands of beer instantly. * Conduct a marketing research immediately. IV. Summary, Conclusion and Recommendation Summary The three former employees of SMC, the sales manager Joe Pineda, finance manager Peter Go Liao and production manager David Tiu decided to launch their new brand of beer that can compete against the SMC. But their market research director was opposed and said that its absurd and just a bunch of copy cats. He suggested that it has to stop the launch and get to basics, start with a focused group interview...
Words: 526 - Pages: 3
...UNIT 14 Research INTERNATIONAL MARKETING RESEARCH Objectives After going through this unit you should he able to • explain the global marketing research scenario • • • • • explain the scope of international marketing research describe the procedure for undertaking international marketing research describe the techniques available for international marketing research plan a field research describe the techniques available for interview • identify and explain the various steps in analysis of field data and preparation of research report Structure 14.1 Introduction 14.2 Marketing Research : The Global Scene 14.3 The Scope of International Marketing Research 14.4 International Marketing Research Procedure 14.5 Techniques of International Marketing Research 14.6 Survey Research 14.7 Techniques of Interviewing 14.8 Analysis of Field Data 14.9 Preparation of Research Report 14.10 Summary 14.11 Self-assessment Questions 14.12 Further Rea dings 14.1 INTRODUCTION In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to reduce uncertainty around decision-making, precise information is the key. Whilst searching for opportunities globally, uncertainties arise due to four main factors:...
Words: 5547 - Pages: 23
...Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age, income, location and personal preferences for drinks. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework of the feelings towards the healthy feature of the PepsiCo brands. A questionnaire will be administered to the selected sample over the Internet and the results will be collected and analyzed by a computer. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured...
Words: 3821 - Pages: 16
...MKT4031 Marketing Research Processes Module Tutor: Dr. Cody Paris Submission Title: Marketing Research Proposal on Cold-calling Submission Date: 1st Feb 2016 Name (s) MISIS Khizar Khattak M00557203 Michelle D’sa M00557364 Muhammad Asad M00__________ Moudpe M00_________ Sarah M00___________ Word Count: 2250 Table of Contents S NO | Contents | Page No | I | Executive Summary | 3 | II | Background | 4 | III | Market Research Question (MRP) & Market Decision Problem (MDP) | 6 | IV | Research Design | 8 | V | Questionnaire Design | 11 | VI | Data Analysis | 12 | VII | Timescale | 13 | VIII | Appendix 1: Questionnaire for Survey | 14 | VII | Bibliography | 17 | I. Executive Summary The purpose of this report is to conduct a market research of Mashreq Banks relating to cold-calling of existing customers. Banks introduced cold-calling as an effective and efficient means of communication. United Araba Emirates (UAE) has banned banks from cold-calling since 2011, yet the rise of calls is rapid. The main aim of the research is to know if customers are pleased with strangers calling them, if the bank is gaining more through cold-calling and its impact on customer satisfaction. The marketing research used is divided into: * Analyzing customer’s reaction to cold-calling, * Qualitative technique using focus groups with Mashreq Bank. * Quantitative questionnaire with Mashreq Bank and customers. The above mentioned clearly...
Words: 3010 - Pages: 13
...concepts of marketing for a relevant services industry This research is about the concepts of marketing. I will therefore start by introducing the key terms marketing and marketing management. (Allen, 2007) stated that "Marketing pertains to the interactive process that requires developing, pricing, placing and promoting goods, ideas or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers". (Kotler et al, 1996) suggested that "Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development'. The American Association of marketing (Gronroos, 1989) define marketing management...
Words: 826 - Pages: 4
...2012 Factors influencing consumers purchase decision of laptop: A causal research 2 EAST WEST UNIVERSITY MKT 414 MARKETING RESEARCH Submitted To: Dr. Md. Humayun Kabir Chowdhury Chairman Department of Business Admisistration Submitted by: MD. Mosabbeur Rahman Pious Id. 2008‐3‐10‐033 MD. Amran Kabir Id. 2008‐3‐10‐024 Jannat Jahan Id. 2008‐3‐10‐028 Section: 1 Date of submission: 18th April 2012 3 Letter of Transmittal Date: 18th April, 2012 To, Dr. Md. Humayun Kabir Chowdhury Professor Department of Business Administration. East West University, Dhaka. Subject: Submission of research on “Factors influencing consumers purchase decision of laptop”. Dear Sir, It is an honor and immense pleasure for us to submit our research paper on “Factors influencing consumers purchase decision of laptop”. This research was assigned to us as compulsory requirement of the course Marketing Research. During the process of preparing this report, we had the chance of experiencing and rediscovering our potential. This research gave us an opportunity to apply our theoretical knowledge, ideas and communication skills, which will help us in our future professional career. Thank you for giving us this opportunity and we look forward to receive your cordial approval of our submission. Yours truly, Md. Mosabbeur Rahman Pious (2008-1-10-129) ________________________ Mohammad Amran Kabir (2008-3-10-024) ________________________ Jannat Jahan...
Words: 4923 - Pages: 20
...Date – 13th July , 2015 To, Mr. Thomas Green Senior Marketing Specialist Display Dynamics. Subject: Recommendation to improve the crisis situation between Mr. Green and Frank Davis Dear Mr. Green, Please find an attached report on the recommendations to ameliorate the crisis situation between you and Frank Davis. The recommendations have been made after incisive analysis of the circumstances and their affect on the existing situation. Apposite suggestions have been offered after analysing the pros and cons of each option depending on their viability. I believe a little alignment in the working style as per the expectations of Mr. Frank Davis would help in creating a status quo. Best regards, Adrian Bale, Royce and Mathers Consultancy Encl. 1) Executive Summary 2) Detailed Report Table of contents Executive summary……………………………………………………………………….4 Problem analysis.........................................................................................................5 Problem statement………………………………………………………………………..6 Prioritized criteria………………………………………………………………………...6 Options…………………………………………………………………………………...6 Evaluation of options…………………………………………………………………….7,8,9 Recommendation…………………………………………………………………………10 Action plan……………………………………………………………………………….10 Contingency plan………………………………………………………………………...11 Executive Summary: In March, 2007 Thomas Green was recruited by Dynamic Displays for an account executive...
Words: 1495 - Pages: 6
...|To be completed by the student |To be completed by the markers | |Module Name and code |MARKETING RESEARCH |First Marker’s name |Farhod Karimov | | |2UZB607 |(acts as signature) | | |Tutor Name |Farhod Karimov |Second Marker’s name | | | | |(acts as signature) | | |Student ID (UoW) | |For Registrar’s office use only (hard copy submission) | |Student ID (WIUT) | | | |Deadline date |1 December, 2014 | | |Individual assignment |( N/A | | |Group assignment...
Words: 1341 - Pages: 6
...Arab Academy for Science & Technology Graduate Scholl Of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 i. Part A: 9 ii. Part B: 9 iii. Part B: 10 8. Question 8: 10 9. Bonus Question 10 10. References: 11 MBA Marketing Exam Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1: Do you think this company is following the differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales? Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products from its competitors in many terms including the packing and pricing [pic] ...
Words: 1783 - Pages: 8
...Executive Summary Ashtanga yoga literally means "eight-limbed yoga," as outlined by the sage Patanjali in the Yoga Sutras. According to Patanjali, the path of internal purification for revealing the Universal Self consists of the following eight spiritual practices: Yama (moral codes), Niyama (self-purification and study), Asana (posture), Pranayama (breath control), Pratyahara (sense control), Dharana (concentration), Dhyana (meditation), and Samadhi (absorption into the Universal). The Ashtanga Way Yoga Center offers 8 eight-week sessions of classes per year to include online training. Courses offered include Ashtanga style Yoga plus workshops in related topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility. The Ashtanga Way Yoga Center also will have a boutique that will sell workshop clothing and yoga training aides. founder of The Ashtanga Way Yoga Center, is one of Ashtanga Yoga's leading teachers. She conducts workshops and teacher trainings locally and nationally. She has been a yoga practitioner since 2001 and a meditator since 1998. 2.0 Situation Analysis The Ashtanga Way Yoga Center is entering its first year of business. The business model has been well received and marketing is especially important to maintain growth and market penetration. In addition to offering in yoga classes it interactive online sessions, the Ashtanga Way...
Words: 2132 - Pages: 9
