...Corleone Pasta and Pizza 15 Main Street New Rochelle, NY 10801 The proprietors of this new restaurant plan to take advantage of their market research, which indicates there is a great interest and very little competition in a specific area of New Rochelle for a pasta and pizza restaurant. EXECUTIVE SUMMARY Corleone Pasta and Pizza will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. New Rochelle is a multicultural city with a lot of Italian descendants. The downtown, where Corleone Pasta and Pizza will be located, is a commercial area with lots of businesses, and a great spot to entertain. What makes Corleone Pasta and Pizza different as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified and unfulfilled market through some surveys, and marketing study in the area of New Rochelle, and close cities like Pelham, and Larchmont. Our research has demonstrated that 87% of the sample population that we used for our research are very interested in our business proposal. Through this research, we have learned that people are unhappy with the quality of food and service offered by other related businesses, and they would be happy to patronage a good pasta and pizza restaurant with an excellent customer service. The research of the population demographics of this area, also revealed that people tend to go out to eat as frequently as...
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...Running head: THE CULTURAL CHALLENGES OF DOING BUSINESS OVERSEAS Week 6 Paper The Cultural Challenges of Doing Business Overseas University of Phoenix Online ECO/561 July, 26 2010 Dr. George Sharghi Abstract Mr. Kafka is an American of Czech origin. He’s a franchisor for Chicago Style Pizza and decided to expand his business into the Czech Republic and anticipates he will face some difficulties at the new location in Prague, Czech Republic. Born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times (University of Phoenix, 2010). This paper will identify major differences, incompatibilities, risks, mitigation factor, comparative advantages that exist and how best Steve can benefit, Hofstede's four primary dimensions, trade barriers, assessment of demand, cost, and what Mr. Steve Kafka should know about price and income elasticites. U.S./Czech Cultures & Comparative Advantages Some of the major differences and incompatibilities between the United States and Czech cultures are; norms, values, beliefs and behavior. The citizens of the Czech Republic believe in the firm hand shakes upon introduction and again when departing. They address each other by their first name takes time and occur when the consent is mutual. They raise a hand in order to get their attention. Czech citizens are well informed about politics and religion. The general attitude of Americans...
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...HOA SEN UNIVERSITY FACULTY OF ECONOMY AND COMMERCE MARKETING MAJOR SYNOPSIS Our purposes in doing this report are to learn about the aspects of Domino’s Pizza delivery service and the ways Domino’s Pizza deal with the provider gaps to meet the customers’ expectations, also creating the perceptions of its service along the way. By using the Internet and other related sources as tools to dig deep into one of the most famous foreign pizza delivery brands in Vietnam, we have collected and totalize a great amount of useful and precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to that, the result is the broad, both general and detailed view about Domino’s Pizza Company with its market segment, target customers, positioning and the ways it executes its service process through closing the provider gaps to better serve its customers. From that, we have drawn some conclusions and given out some proposals for Domino’s Pizza to further modify its service to match the unique features of Vietnamese customers and market. CONTENT SYNOPSIS i CONTENT ii ACKNOWLEDGEMENTS iii INTRODUCTION 1 COMPANY INTRODUCTION 3 LITERATURE REVIEW 5 MARKETING ENVIRONMENT AND SWOT ANALYSIS 7 I/ Marketing environment: 7 1. Microenvironment: 7 2. Macroenvironment: 8 II/ SWOT analysis: 9 CUSTOMER-DRIVEN MARKETING STRATEGY 11 I/ Market Segment: 11 II/ Target market: 11 III/ Differentiation: 11 IV/ Positioning: 12 ...
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...MARKETING INFORMATION: MANAGEMENT AND RESEARCH MKTG 652 Instructor: Srini S. Srinivasan Office: Matheson - 502D Office Hours: Will be announced in the class. Reading Materials: Reading Packet from www.xanedu.com (Please go to the last page for further details). Course Objectives: The course objectives are to: ✓ Expose students to the various aspects of marketing research. ✓ Solve simple marketing research problems. ✓ Offer experience in executing a marketing research project. Pre-requisites: Students taking this course are expected to have completed a statistics course. To help you refresh your memory, a note on important statistical underpinnings is given here. Please read this and come prepared to the class. Method of Instruction: We will be using a combination of lectures, student discussions, case analyses, data analyses and projects. The emphasis will be on the students’ involvement and participation both individually and in groups. Given the graduate level of the class, students are expected to read the assigned material and come prepared to discuss them. Students can expect to work for at least 2 hours outside the classroom (in reading assigned materials, meeting with groups for their project work to perform necessary brain storming/data collection/data analyses and library research) for each hour of classroom time. Students, as part of a group will be responsible for ✓ Research Project. ✓ Case...
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...1. INTRODUCTION This proposal is assigned by Mr. Rashed-Al-Karim, faculty of Business Administration as a mandatory requirement of the Business Research Methodology [BRM-430] course. The research proposal has to be prepared based on the knowledge and experience gained from researcher’s BRM-430 course. SWOT analysis has been considered to be a very important tool of market analysis in the recent years. SWOT analysis can be referred to an evaluation of companies’ strengths, weaknesses, opportunities and threats. (Kotler & Armstrong, 2010:53-54) 2. Problem Statement Every company has some weaknesses and evils. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Threats are the external factors or trends that may present challenges to performance. (Keller & Kotler, 2010:168-169). The researcher will find out the weaknesses, threats, opportunities and strengths. 3. Importance/Advantages Eliminating or overcoming the weaknesses and minimizing the threats marketing analysis like SWOT analysis will lead to operational excellence of an organization. Internal capabilities like strengths help to reach its objectives. (Keller & Kotler, 2010:169-170). 4. Purpose of the Research 1. To gather primary ideas about KFC as a fast food company serving in Bangladesh. 2. To understand the strengths and weakness of the products and services of KFC. 3. To understand the influencing factors like Growth Opportunities...
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...AND OPERATIONS MANAGEMENT Mr. TAN PEI KIAN BM 201 SERVICE INDUSTRY: Fast Food Restaurant/F&B AMIRA NURULASHIKIN ADAM (1111112679) SITI ILLY YAMINA MOHAMED SHAHAR (1111111554) SONG XIU XIAN (1111113715) JHONI ARIS DEWA (1061105549) JOHN VANESSA BIOBELE (1092701222) Introduction Papa John’s is a well-established International franchise restaurant chain from USA and it is the 3rd largest pizza company in the world, with headquarters in Jeffersontown, Kentucky, near Louisville, USA. Papa John’s was founded by John Schnatter. When he was a high school student John had a part time job which is working at a local pizza pub in Jeffersonville, Indiana, he felt that there was something missing from national pizza chains which is a superior-quality traditional pizza delivered right to the customer’s door. To fill that void in 1983 John picked up his business degree from Ball State University and later on in 1984, John opened his first pizza restaurant named Papa John’s Pizza and Papa John's has been going strong ever since. Today, Papa John's is the recognized leader of the pizza category and now owns or franchises more than 3,500 restaurants in all 50 states and 29 countries. More than 25 years later, one thing remains the same – Papa John's is still fully committed to delivering on its brand promise of "Better Ingredients. Better Pizza." For 10 out of the last 11 years Papa John's has been rated number one in customer satisfaction among all national pizza chains in the American Customer...
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...Question -1: In Japan, Domono’s is marketing both a product and a service. Review Domino’s Japanese marketing program in detail. For each item in the program identically how it was standardized internationally or adapted to the Japanese market? Answer: * Market research: Dominos did a proper market analysis with the help of one consultant who concluded that “Japan is not ready for Pizza delivery”. Y. Higa a Japanese businessman and Domino's founder Tom Monaghan made a tie-up and entered into the Japanese market * Location selection (Azabu district) * Promotional programs : * Home delivery concept and Delivery vehicle: But it was difficult since the city was very crowded and to find any address was quite difficult (Improper house numbers).Special 3 wheeler scooters were designed to in overcome this problem. * Distinctive uniform * Attractive menu card * Domino’s Product and operating method Question -2: Explain why this standardization or adaptation was used? Answer: Reasons for standardization: It was internationally standardized in terms of their uniform, menu, operating system & pizza ingredients such as Dough, Cheese and sauce because they wanted to show themselves as an established Multinational player and also to maintain their brand image in the Japanese market. Question-3: Identify and explain all the factors that appear to have contributed to Domino’s success in Japan. In spite of the consultant’s recommendation against...
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...Project Report on Mr. M. Hanifur Rahman and his business enterprise ‘Helvetia’ [pic] Course name: Introduction to Business (BUS101) Semester: Fall 2010 Section: 10 Prepared By Md. Iftekhar Alam 1030771530 Farhat Shamita 1030256030 Runa Akhter 1030588530 Rizvi Ahsan 1030703530 Prepared For Mr. M. Saidur Rahman Core Faculty, School of Business [pic] LETTER OF TRANSMITTAL December, 2010 Mr. M. Saidur Rahman (Saeed) Lecturer Department: School of Business North South University Subject: Submission of the Group Report Dear Sir, Enclosed is a copy of the group report entitled “Profile of an entrepreneur and his Business” submitted as a part of requirement for our BUS 101 course. In preparing this report, we have tried our level best to include all the relevant information and explanations to make the report informative and comprehensive. Helvetia, one of the pioneer companies in the fast food industry of Bangladesh is focused in this report. All the information stated in the report is factual and is taken directly from the interview with the entrepreneur himself on 1st December 2010. It was a very enriching experience for us to prepare this report. Our writing and communication skills have improved significantly while doing it. We will be available for any...
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...Domino’s * 7P’s of Domino’s * Flower of Services of Domino’s * Service marketing triangle of Domino’s * Methodology of conducting Primary survey * Analysis of the Survey * Suggestions & Conclusion * Appendix: Questionnaire ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task would be incomplete without mentioning the name of the people whose constant guidance and encouragement has crowned all our efforts with success. As the students of the IILM-GSM, we would like to express our sincere thanks to Mrs. Tripti Ghosh, who helped and guided us to structure the project. EXECUTIVE SUMMARY This report is based on services offered by dominos and also to test the quality of service dimensions of Domino’s. India's quick service restaurant market worth $13 billion is growing 25-30 percent a year on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. Domino's Pizza India Ltd. has proceeded to become one of the largest and fastest growing international food...
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...with cancer, leaving the post to Mr Skinner, who was billed the “accidental CEO”. McDonald’s was also hit by negative publicity. The documentary Super Size Me was playing in cinemas, showing the world through film-maker Morgan Spurlock’s diet the dire effects of subsisting on McDonald’s. “Everything was going wrong for McDonald’s,” says Steve West, analyst at ITG Investment Research. “The restaurants were disgusting and the food was horrible. The best thing that happened to McDonald’s was Super Size Me.” McDonald’s announced on Wednesday that Mr Skinner would retire this summer, ending a 41-year career that he began as a trainee restaurant manager in Carpentersville, Illinois. The 67- year-old will be replaced by Don Thompson, who has been chief operating officer since 2010. Mr Skinner, an architect of the company’s “plan to win” strategy that has become a playbook for the fast-food industry, leaves with the reputation as a turnround artist and leaves his successor with the challenging task of maintaining the company’s momentum. Last year, McDonald’s recorded its strongest comparable store sales in the US since 2006 and plans to invest $2.9bn this year to open another 1,300 outlets, including nearly 175 in the US, 250 across Europe and 250 in China. In February, it had its 106th consecutive month of positive same-store sales growth in the US. Its stock price has soared more than 200 per cent since Mr Skinner took the top...
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...“COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA ” .Institute is solely prepared for the AMITY COLLEGE...
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... UM14154Saurabh Wadhwa UM14163Shruti UM14165Sourabh Tantia UM14170 | | MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 Table of Contents ACKNOWLEDGEMENTS 3 I. INTRODUCTION 4 OBJECTIVES OF THE STUDY 4 a. PRIMARY OBJECTIVE 4 b. SECONDARY OBJECTIVES 4 c. COMPANY 4 d. RESEARCH METHODOLOGY 4 e. LIMITATIONS OF THE STUDY 4 II. PROFILE OF THE ORGANIZATION 5 A. AMUL– AN OVERVIEW 5 a. Company History 5 b. Location 5 c. Product Portfolio 5 d. Global Markets 5 e. Awards 5 B. GCMMF-PRODUCT PORTFOLIO 6 C. AMUL- PRODUCTS IN BHUBANESHWAR 7 D. The AMUL Model 8 III. DISTRIBUTION MODEL OF AMUL 10 IV. FIELD STUDY FOR CHANNEL MANAGEMENT 12 A. STUDY AT RETAILER LEVEL: UNORGANIZED RETAIL 12 B. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 13 C. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 14 D. STUDY AT RETAILER LEVEL: RETAIL CHAIN STORE 15 E. STUDY AT DISTRIBUTOR LEVEL 16 V. ANALYSIS 20 VI. CONCLUSIONS DRAWN FROM THE FIELD STUDY 21 VII. LEARNING 21 VIII. REFERENCES 22 ACKNOWLEDGEMENTS We would first like to thank Dr. Krishna Das Gupta for giving us the opportunity to experience marketing management first hand through this field study. We would also like to thank Mr. Mukesh Mishra, Store Manager- Lifeware, for the patience shown in providing us all the valuable information...
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...sales of business. * Advertising is a paid form of publicity * It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. * Advertisements are identifiable with their sponsor of originator which is not always the case with publicity or propaganda. ADVERTISING IS COMMUNICATION An Advertising Objective is a Communication Objective “An Advertising goal is a specific communication task, to be accomplished among a defined audience to a given degree in a given period of time”. Defining Advertising Objective must proceed from a. The Product and its virtues b. The Competition c. The segment of the Market aimed at all of which should be set down in the marketing objecive. OBJECTIVES OF ADVERTISING - The real objective of advertising is effective communication between producers and consumers with the purpose to sell a product, service, or idea. The main objectives of advertising are as follows: Informative Objective of advertising is to inform its targeted audience/customers about introduction of new product, update or changes in existing products or product related changes, information regarding new offers and schemes. Informative advertising seeks to develop initial demand for a product. Informative advertising is common in the introductory stage of the product life cycle. Persuasive -Objective of advertising is to increase demand for existing product by persuading new customer...
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...Domino’s Pizza: Marketing Research Report Submitted By: Dagar Katyal (FT12318) Mohammad Khurram Mirza (FT12335) Prachi Sawant Shuchita Vivek Joseph Domino’s Pizza: June 1, 2011 Contents 1. INTRODUCTION ............................................................................................................................... 2 1.1 History ..................................................................................................................................... 2 1.2 Domino’s in Indian Market ..................................................................................................... 3 1.3 Organizational Structure Jubilant Food works ........................................................................ 3 2. Food Industry in India ..................................................................................................................... 4 2.1 Growth of the Quick Service Restaurant (“QSR”) industry ..................................................... 4 3. Financial Analysis ............................................................................................................................ 5 3.1 Year on Year Analysis .............................................................................................................. 5 3.2 Profitability Ratio - Profit Margins .......................................................................................... 5 3.3 Profitability Ratio - Return on Long Term Funds ...............
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...INTRODUCTION This project puts in perspective the multinational company called Yum!Brands, which is an American company in the fast-food industry. We will be discussing about some aspects of this company generally, but we intend to give more details on the company Kentucky Fried Chicken(KFC) which is one of the Strategic Business Units (SBU) of Yum!Brands. We will give the profile of Yum!Brands and KFC, and also analyze the strategy of the company, its internal and external environment, its position vis-à-vis its competitors, its competitive advantage and how far it has come/how well it is doing today. We intend to focus on one local market, so in this project we are taking KFC China as our case study. We decided to choose Yum!Brands and specifically KFC as our project case study because we have noticed the rapid growth of the fast-food industry. Fast-food is a typical American trend which reflects the American eating culture of “grabbing a quick bite” so to speak. Today people are very busy, not only in America but all over the world. People have less time to sit and eat a home cooked meal, especially at lunch time when almost everyone is out of the house and working. The most convenient thing to do is to go for a “fast-food”. We noticed that this trend has even moved from being just a lunch-time substitute for home cooked meals to being a fun time meal between friends, colleagues and family. Some corporate bodies even order fast-food for meetings or corporate get-togethers...
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