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Principles of Marketing
Sec- c
Group name: “Blue”

Multiple choice questions:
From chapter 9 1. A firm can obtain new product through_______. a) Acquisition and New-product development.

2. The course of product sales and profit over its lifetime is____. a) Product life cycle (PLC)

3. Options to marketing while decline stage: a) Maintain the product. b) Harvest the product. c) Drop the product. d) All of above. (Ans)

From chapter 10, 11

4. Cost based pricing is____. a) Product driven. (Ans) b) Customer driven. c) Produce revenue.

5. TATA Nano, an economical car with a base price of about Rs.100,000/= is the example of______. a) Good value pricing. (Ans).

6. Price with new or no temporary price discounts_____. a) Everyday low pricing. (EDLP)

7. Break even volume_____. a) Fixed costSelling price - Veriable cost

8. The pricing system with high initial prices to “skim” revenue layers from the market is______. a) Market skimming pricing.

9. Product bundle pricing__. a) Not increase the price. b) Low volume of sale. c) Promote the sales of production. (Ans) d) Might other price is high.
From chapter 8, part-1: 10. The service or benefit the customer is really buying while purchasing any physical goods or services. a) Core benefit.

11. A major issue in product strategy is. a) Packaging. b) Branding, (Ans) c) Label. d) None of them.

12. Customer will look for the, a) Packaging. b) Brand name. c) Quality. d) Price. e) a, b, c

From chapter 14:

13. Advertising is any paid form of ______ presentation. a) Non-personal. (Ans) b) Personal. c) Ideal. d) Service.

14. Rational appeal is a- a) Positive or negative