...Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk | tba | Neil Brooks | M218 | 2791 | | tba | Jonathan Cahill | M218 | 2791 | | tba | Maria Thomas | M249 | | m.thomas@herts.ac.uk | tba | Sarah Jayne Hill | M218 | 2791 | | | 2. Module aims This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand...
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...Data and Information Author(s): Redman, Thomas C. Publication Date: 09/22/2008 Product Type: HBS Press Chapter Abstract: This chapter focuses on the current state of data and information quality in the typical organization. The author discusses seven common data quality issues, including poor data definition and organizational confusion. Real-life examples, such as the subprime mortgage meltdown, demonstrate the need for developing a keen eye for the roles that data play in your organization, including operations, delayed decisions, and misinformed strategies. Subjects: NO SUBJECTS(KEYWORDS) Length: 29p List Price: $6.95 BH087 Title: The 3R Framework: Improving eStrategy Across Reach, Richness, and Range Author(s): Wells, John D.; Gobeli, David H. Publication Date: 03/15/2003 Product Type: Business Horizons Article Publisher: Business Horizons/Indiana University Abstract: Identifying effective strategies for designing and implementing e-business initiatives has been a persistent challenge for both practitioners and academicians. A conceptual framework is needed for leveraging digital attributes based on three dimensions: reach, richness, and range. By defining and combining these three dimensions to create such an integrated e-business strategic framework, this article provides managers with a way to assess their current strategy, as well as a prescriptive direction for strengthening it. Subjects: Corporate strategy; Electronic commerce; Technology Length:...
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...to BPP Learning Media At BPP Learning Media, we seek to inspire, enthuse and guide people from all walks of life on every step of their educational journey. We have a passion for imparting knowledge and improving lives through education. The fact you are reading our publications catalogue tells us you share that passion. Together, we can work to improve life and career aspirations across the world. The trusted publishing partner From our beginnings over 35 years ago, BPP Learning Media has become the benchmark for quality in professional education study materials. Today, tutors and students in more than 188 countries worldwide look to us as an essential support for success in accountancy, tax, financial services, business, management, marketing and medical exams. So trusted are our materials that...
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...Operational Level Paper E1 ENTERPRISE OPERATIONS (REVISION SUMMARIES) Chapter 1 2 3 4 5 6 7 8 9 10 11 12 Topic Organisations Corporate Responsibility and Ethics The International Economy Information Systems Managing Information Systems Operations Management Quality Management Marketing Buyer Behaviour Human Resource Management Management Theory and Motivation The Legal Environment Page Number 3 13 17 27 35 45 55 61 73 79 93 101 E1 revision summaries 1 E1 revision summaries 2 Chapter 1 Organisations E1 revision summaries 3 Key summary of chapter Private sector organisations Sub-sectors of the economy not directly controlled by the government or state private business and households. Examples • • • • Private businesses e.g. self employed sole traders or partnerships. Companies (corporations) e.g. separate legal identity with limited liability for shareholders (owners). Private banks and building societies. Non-governmental organisations e.g. trade unions, charities, clubs etc. e.g. Public organisations Sub-sectors of an economy, or organisations, owned and directly controlled by the state or government. Examples • • • Local authorities. State owned industries e.g. the UK post office. Public corporations e.g. the British Broadcasting Company (BBC). Characteristics of public organisations • • • • Ultimately accountable to government. Goals and guidelines determined by government. Not-for-profit motive (NPO). Funded by the general public...
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...Office check Student’s signature Enrolment Form | ACCA Part-time Courses 2011/12 Please make sure that you complete all sections of this application form clearly in black or blue ink and block capitals and return by Post/ Fax/ Email to: LSBF, Admissions, 9 Holborn, London, EC1N 2LL, United Kingdom Tel: +44 (0) 207 823 2303, Fax: +44 (0) 207 8232302, Email: admissions@lsbf.org.uk Please note that an English translation should accompany all non-English documents. For further up-to-date information about the application process please refer to www.lsbf.org.uk/students/apply.html Student Details Title: * Mr Ms Mrs Miss Other (please specify)...................................................................................................................... Surname: *....................................................................................................... First Name:*....................................................................... Home address:*............................................................................................................……........................................................................ City:* …………………...........................................Country: *.................................................................... Postcode: ................................ Correspondence Address:* (if different from home address)….............................................................................................
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...Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing. Specifically the course aims to: • • • • • • Provide an understanding of the practice, strategies and goals of international marketing Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated Analyse the impact of cultural, social, political and economic factors on marketing strategies Determine when to use different product-market entry and penetration strategies Discuss how and when the integrated marketing mix should be utilised in various international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international...
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...PURPOSE The purpose of this standard operating procedure is to define the requirements for the creation, review, approval, distribution, use and revision of OCPL quality management system documents. SCOPE This SOP covers the control of documents that demonstrate the effective operation of the quality management system and the achievement of product or service quality. REFERENCES ISO 9001 Clause 7.5.3 Control of documented information RESPONSIBILITIES All OCPL personnel involved in the Quality management system shall be responsible to process, update and maintain the documents originated from their respective department/section. TERMS AND DEFINITIONS This section describes the way in which all documents and data relating...
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...LABUAN SCHOOL OF INTERNATIONAL BUSINESS AND FINANCE UNIVERSITI MALAYSIA SABAH – LABUAN INTERNATIONAL CAMPUS PRINCIPLES OF MARKETING (GT00803) SEMESTER 2 2014/2015 1. COURSE SYNOPSIS Kotler et al (2014) states that marketing is about creating customer value and building profitable customer relationships. It begins with the understanding of customer needs and target markets, designing customer-driven marketing strategies and programs, building customer relationships and capturing value for the firm. This module offers students with basic understanding of the marketing theory and concepts from a global perspective and application of soft skills among them throughout the assessments and later apply them in the real world. 2. COURSE OBJECTIVES The course is aimed at: ▪ Providing students with fundamental knowledge about marketing concepts from a global perspective ▪ Developing or enhancing analytical thinking, problem solving and basic marketing skills ▪ Promoting the importance of teamwork ▪ Enhancing leadership skills ▪ Improving interpersonal skills 3.0 LEARNING OUTCOMES Upon successful completion of the course, students should be able to: ▪ apply basic understanding of marketing theories and concepts into the real world of business ▪ function as an individual and produce synergy within a team ▪ communicate effectively with other profesionals and business communities; act in their capacity as a leader and manager in their...
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...edition is the examination question at the end of each chapter, with tips on what the examiner is looking for and how to answer the question. This is an excellent and flexible resource for both teacher and student, providing an insight into the mind of the examiner. I have often used the examination questions and tips from the first edition as useful homework activities. The question can be used without the tips, with the guidance given later and used for peer assessment or to help students develop their action plans for improvement independently. The key facts and terms at the end of the chapter enable students to develop a summary of the essential points over the course of each module, and they provide a quick, easy reference point and revision resource. Overall the book is extremely well presented and is an enhancement of the first edition while retaining the best features. It should prove a valuable resource for getting to grips with the delivery of the new specification for OCR, while meeting its aim of providing excellent quality content that can be used for the delivery of a business studies curriculum in general. Diane Kutar is subject leader in business studies, at Oakmeeds Community College, Burgess Hill, West Sussex. being conversational. The subject matter is comprehensively covered, with particularly good sections on pricing policy and tactics, and market research. Unfortunately, the reader will arguably find the book somewhat dull. And, perhaps, the lack of colour...
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...catalogue is your comprehensive guide to the qualifications we publish for and the learning materials we offer in support of those qualifications, together with our UK and overseas stockists directory. CONNECT WITH US bpp.com/learningmedia twitter.com/bpplm LinkedIn: BPP Learning Media Clients contents 04 ABoUt Us WhaT’s neW aT 12 BPP LeaRning MeDia 14 insTiTUTe OF LeaDeRshiP anD ManageMenT (iLM) 15 MeDiCaL seRies assOCiaTiOn OF BUsiness exeCUTives (aBe) 16 a BRanD neW 17 aPPROaCh a neW iDenTiTY 17 a neW PROPOsiTiOn 18 inFORMaTiOn FOR BOOKseLLeRs 20 WhOLesaLe ORDeRs 23 BeCOMe a sTOCKisT TUiTiOn PROviDeRs 24 TeRMs anD COnDiTiOns OF saLe RegiOnaL saLes ManageRs 24 CUsTOMeR seRviCes PRinTeD 25 PRODUCTs 26 sTUDY TexTs PRaCTiCe & RevisiOn KiTs 27 PassCaRDs 28 eLeCTROniC PRODUCTs 29 eBOOKs 30 eLiBRaRies i-Pass 31 inTeRaCTive PassCaRDs sUCCess CDs 32 i-LeaRn inTeRaCTive 33 LeaRning sOLUTiOns 34 BeneFiTs OF Using BPP LeaRning MeDia’s inTeRaCTive sTUDY MaTeRiaLs 35 FeaTURes OF BPP LeaRning MeDia’s inTeRaCTive eLeaRning TiTLes 37 sTUDenT RePORTing eLeaRning sTanDaRDs 38 LiCenseD eLeaRning PRODUCTs 39 LeARnInG MAteRIALs aCCa Fia Bsc (hOns) DiP FM DiP iFR iCFe aaT CiMa...
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...Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com Copyright © 2012 by KNIME.com AG all rights reserved Revision: 120403F page 1 Table of Contents Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ....................................................................................................
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...image and branding, as well as move prospects through the sales process. About Us JUSTAIO Technologies is a top provider of professional web site design and development. We have over 3 years of experience in the web development field with a long list of satisfied customers. We will be happy to provide additional references upon request.We have a clear understanding of the web site development requirements, and we have the knowledge, skills and experience to successfully complete the web site project. Our Team & Leadership Sk.Tariqual Islam (Project Manager) Sk Tariqual Islam, well-known for his strategic imagination in aligning business goals with creative strategy and expression, has successfully led brand design and marketing engagements for a variety of clients. Sk.Shamimul Islam (Website Developer & Programmer) His experience across a variety of industries—including technology, retail, consumer products and professional services. Committed to elegant solutions and powerfully simple communications, his areas of expertise are sustainable design solutions, logo design and integrated brand identity systems, brand design and strategy, print design,...
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...CapSim Demonstration Notes 1. Save MS Excel file from “Getting Started” or work directly online 2. Login to the Excel file using login created during registration a. File, Save (different save options) i. Save “directly to the website” ii. Save “All Team Decisions” to save everything b. Undo i. “To last save” means: ii. “To start of round” means: c. Decisions: i. R&D 1. Performance: Should be within the fine cut, to appeal to customers, should be near the ideal spot. 2. Size: Should be within the fine cut, to appeal to customers, should be near the ideal spot. a. Positioning Reminder: Just beyond fine cut, appeal drops 1%; ½ way between fine and rough cut appeal drops 50%; Just inside rough cut, appeal drops 99%. b. When you revise, you can see where the new and old products are on the Perceptual Map. c. Time for revisions: The length of time required to revise a sensor (change positioning) varies. Slight revisions complete in 3-4 months; more extensive changes are most of a year. Reported under Revision Date. When you have more than one product under revision, the overall revision time lengthens. Pay attention to this…you probably do not want to lock up a product for more than a year because they won’t sell while under revision. d. Cost of Revisions: R&D revision costs are driven by the time it takes for them to complete—a 6-month project costs $500K a 12-month...
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...Office Hours As published on office door and on Weblearn or by appointment . Subject Librarians (City Campus): L Simmons, Moorgate Library, ( 1602 Subject Librarian (North Campus): Charlotte Hobson, Holloway Road Learning Centre, ( 2718 Further Sources of Support: Academic & Study Skills If you feel you need further assistance with study and academic skills you should contact the University’s Learning Development Unit (LDU) - see your Course Handbook and the LDU's website: http://www.londonmet.ac.uk/ldu. Module Aims ▪ To explore the role of branding from a corporate and consumer perspective. ▪ To introduce students to the theory of branding. ▪ To develop students' understanding of the role played by marketing...
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...Company network upgrade. I have included in the network upgrade bid the total labor and equipment costs, the IP revision for all 7 company departments, and layout of cabling for the network upgrade. Kamazon is in need of a serious upgrade from its old network to one that is up to date with all new equipment to keep its competitive edge in retail sales market. By updating all the associated networking hardware in the company’s area, I believe it will achieve its competitive edge in the retail sales market arena. All new wiring will be run throughout the respective company areas, excluding the 1st floor which will have a wireless access point as not to disturb its landmark status. Fiber optic and Ethernet wiring will be laid out for all computers, printers and associated equipment and enough for the 10% overage that will be required for company growth. Any additional modifications to this plan can be negotiated with the company’s board of approval. Kamazon Network Installation Proposal Kamazon network upgrade requirements: Upgrade preexisting LAN from 100 Mbps to at least 1Gbps Upgrade physical equipment and logical network scheme Needs for new IP subnet scheme to incorporate a 10% overage Kamazon Company Information Company information: Occupy 3 floors in 8 floor building 7 departments: 1.Human Resources: 10 2.Accounting and Finance: 14 employees 3.Marketing: 37 employees 4.Research and Development: 23 employees 5.Web Sales and Support: 55 employees 6.Management: 20...
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