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Marketing Simulation Paper

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Submitted By CDenson88
Words 922
Pages 4
Marketing Simulation Paper
Courtney R. Denson
MKT 421
March 24, 2014
Kevin Lister

Doing the market simulation helps get a better understanding of how individuals may run their business, company or organization. The market simulation was a good activity for individuals who also want to begin running a business because it showed the steps that need to be taken when doing so. Understanding the steps that need to be taken when going into the business field will allow ones business to be successful. Discussing the right parameters, deciding the right market plan and research plans will determine what kind of business will be ran and how it will be ran. Parameters determine what fundamentals will help the business be successful, rather they are gaining a profit or not. The situation in deciding the parameters of general marketing when it comes to the CruiserThorr (motorcycle). The right fundamentals are needed for the CruiserThorr because it will determine what the owner’s budget will be and how much research is needed. Picking the correct four fundamentals for the CruiserThorr will determine what needs to be done when it comes to the market plan and research plan. The recommended solutions that were suggested were Service offerings, price, quality engineering and engine capacity. The reason that these solutions were recommended because with service offerings an individual with a CruiserThorr will have the ability to get any service that he or she needs done on their motorcycle. Price plays a major role because it drives the purchase decisions and price is directly proportional to high images. Quality engineering and engine capacity are both important factors when dealing with general marketing because they both cover every aspects of a product and in this case the CrusierThorr. However, the CrusierThorr cannot maintain the high image without the attribute of

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