...more focus to IT services and software. By 2012, Dell established a new software group and focus on four areas: end user computing, enterprise solutions, software and services Table 1: Basic Information about Dell Basic Information about Dell Name Nature of Business Dell Inc. Computers, IT and related software and products 1. Individual users with low income who appreciates technology such as students, small Target Customers home office users and so forth. 2. Large to mid-size businesses. Main Competitors locally & Globally Sony, Samsung, Apple Inc, Lenovo, Fujitsu, HP, IBM, 1 Intel, Seagate, Best Buy, SGI, SMCI, CRAY, CUDA, CSCO, CDW, FIO, IN, Acer, Toshipa. Marketing Strategy Innovative Direct Model Build-to-order approach. 1.2 FINANCIAL SITUATION: From graph 1 we may see that Dell is doing well enough through the last 4 years. Its revenues, expenses and profit are quite stable. It’s notable that revenues grew dramatically between 2010 and 2011. Revenues dropped again in 2013. Graph 1: Performance of Dell 2010-2013 ($ billions) 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 2010 2011 2012 2013 Revenues Cost of Revenue Gross profit 2 Graph 2, shows the global PC market share of the top 4 vendors. Dell ranked second in 2009, 2011, and 2012. It performed better in 2010 and ranked 2nd. In 2012 unit sales to PC market exceeds 352, 700,000 units where Dell sold 37,739,000 PCs. Graph 2: Market Share of Top four vendors of...
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...While suggesting and evaluating the different models for Adam tablet we will be focusing on how Notion Ink can create, deliver and capture values. Business Model of Notion Ink: Notion Ink launched Adam tablet in 2010 through an online video release, as a competitor for Apple Ipad. Adam tablet was very much appreciated by tech savvy customers and got publicized through various online blogs. Presently Notion Ink is following an e-commerce business model where consumers can buy the tablet online. They are following a simple pre-order strategy for selling the Adam tablet. Preorder Business Model of Notion Ink Notion Ink executes the preorder strategy in three phases: 1) Preordering time Slot: Notion Ink announces opening of the preordering slot through their blogs and consumers can place orders through the website. Notion ink has only option of advance payment while ordering online. This period is determined by the predefined target sells which Notion Ink defines. 2) Manufacturing of the tablets: Once the specified orders are received the online ordering stops and tablets are produced. 3) Shipment of tablet: The manufactured tablets are then shipped through courier services to customers and then again new preordering slot gets opened on website. This is the cyclic business model of Notion Ink. Evaluation of Preorder strategy model: We have evaluated current business model on following parameters: Cost Effectiveness: As we can see that...
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...Appropriate Price Strategy Price strategy is an essential and most vital element that is involved in the marketing process. Pricing a product to low would affect the bottom line negatively. On the other hand if the price of a good or service is too high, then nobody will purchase them. The key is to research and compare all available pricing strategies and choose which the best one for a particular situation. Prices have always been the center of human interaction ever since traders have been in existence. It should come to no surprise that all companies in different industries spend countless time figuring out how to price their products and services competitively. Examining factors that may impact the development of our marketing strategy may require an assessment of a variety of factors in which includes a market analysis as well as an analysis of the Eaton’s position of the brand within the market. Being able to determine the appropriate marketing mix for the Eaton tablet will define how the product will be viewed by others that are looking in. The marketing mix will be consisted of a definition to what exactly the Eaton tablet does and how it will help optimize employee capabilities at the same time lessen the consumption of paper and employee communications. Determining the appropriate marketing mix for the Eaton tablet would consist of defining exactly what the tablet does and how it can be incorporated to every business out there to get the same output. Developing a...
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...Five Year Marketing Plan EBook Upgraded, INC 6/21/2015 Jennifer Van Puymbrouck Table of Contents 1. Executive Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4 3.1 Mission Statement………………………………………………………………………………………………….. 4 3.2 Goals………………………………………………………………………………………………………………………. 4 3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5 4.1 SWOT……………………………………………………………………………………………………………………... 5 4.2 Industry Analysis…………………………………………………………………………………………………….. 6 4.3 Competitor Analysis………………………………………………………………………………………………… 6 4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7 5.1 Marketing and Product Objectives………………………………………………………………………….. 7 5.2 Target Market…………………………………………………………………………………………………………. 8 5.3 Points of difference…………………………………………………………………………………………………. 8 5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9 6.1 Product Strategy……………………………………………………………………………………………………… 9 6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10 6.3 Promotion Strategy………………………………………………………………………………………………. 11 6.4 Place (Distribution)...
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...Recommendation---------------------------------------------------------------------------------------13 6. Conclusion ------------------------------------------------------------------------------------------------15 7. Reference ------------------------------------------------------------------------------------------------ 15 1. Introduction 1.1 Background information of Xiaomi Xiaomi, a leading smartphone brand in China, has been trying to enter India’s mobile market in this year. India is a developing country which has a potential market for smartphones. There will be a detailed explanation and analysis of how Xiaomi enters India’s mobile market. We will also evaluate its strategy and provide some opinions or recommendations. We will describe the business model of Xiaomi and the original strategy that Xiaomi used in mainland China first. Then talk about the mobile market of India and the general environment of India. Point out some problems that Xiaomi is facing and try to provide some recommendations to solve its obstacles. Beijing Xiaomi Technology Co., Ltd is the world's third largest company that designs, sells and distributes smartphones, mobile apps, and other electronic devices. Since the release of Xiaomi’s first smartphone, it gained a large market share and decided to expand...
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... Colin Brown, Nav Thandi, Adam Jackson Team #1 September 23rd Critical Issues HTC must address the following issues in order to build its global market share: * Branding Strategies * Research and Development Department * Second Mover Strategies * Balance of Microsoft and Android * Loss of support from Shareholders The issues stated above indicate how HTC has conducted inefficient marketing strategies. HTC’s marketing budgets grew by 78.75% in 2010 from 2009, this has helped their global market share grow by approximately 129%. In addition, the variation of operating systems HTC provides to must be addressed as precedent from competing companies have proven success in exclusivity of utilizing one OS. The various networks offered from the HTC devices has pushed them to also open multiple research and development centers which has substantially increased their selling and marketing costs by 139.43%. The research and development centers has pushed HTC to become an innovator, by releasing the newest technologies; their decision to reject the ‘me-too’ strategy has created huge opportunity costs for them. Each dollars of equity is supported by $2548 of assets, which generated a correlating $1440 in sales, which generated a net profit margin of 14.37% Analysis Branding Strategies Aside from the “Quietly Brilliant” advertising campaign, HTC has yet to really Brand themselves effectively. This is most likely stemming from HTC’s ODM history where they never...
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...is its technology in hardware together with speed of innovation, but that is not sufficient for it to sustain and succeed in the market anymore. Challenge Definition Going forward, after a “35% year-on-year drop in revenue that fueled a 70% decline in operating income” despite growth of the smartphone market, HTC needs to resolve a series of challenges, be it the heavy competition of the industry with many other players, how to find the right balance between being “customer centric” and streamlining the product portfolio, how to differentiate in the crowded place and promote its brand awareness/image, how to deal with change in external environment from “operator push” to “market pull”, what OS strategy it needs to pursue, or whether it should enter into tablet market. Nonetheless, the biggest challenge remains as how the company should effectively and efficiently differentiate itself in the crowded place given the resources it has. If HTC does not appropriately address these issues, the most likely case will be that HTC would soon be crashed in the competition similar to former industry leader Nokia. Smartphone Producer Industry Power of Complementor – High and increasing over time. When speaking of smartphone industry, one of the most import features is platform that allows software developers to create applications. Which platform a particular smartphone...
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...PROJECT PROFESSOR JEFFREY ROALD SNIDER MAY 20, 2013 Abstract Continuing the work and analysis begun in the first three SLPs, we again project ourselves back in time to the year 2012. I am in responsible for decisions on product development and pricing for the next four years for our line of tablets. I will show the score, financials and market data at the end of the four year period from my previous time discussions. Finally we can make a detailed discussion and analysis of the data using CVP analysis, and will explain why I recommend specific pricing and research and development (R&D) costs for the next four year period. The Clipboard Tablet Company is currently making three different tablet models; the X5, X6 and X7. The X5 has been on the market for three years already and market research has determined that consumers are not very worried about performance for this older tablet. The middle tablet, the X6, has been on the market for two years and market research shows consumers are concerned about performance but not necessarily price....
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...COMPREHENSIVE STUDY OF MARKETING MIX FOR THE SUCCESS AND SUSTAINABILITY OF CANINE DE-WORMER TABLETS MARKET IN SRI LANKA By Nirmana Lasith Jayatunge Roll No : 540686708 A project report submitted in partial fulfillment of the requirements for Master of Business Administration Of Sikkim Manipal University, INDIA Sikkim-Manipal University of Health, Medical and Technological Sciences Distance Education Wing Syndicate House Manipal -576119 STUDENT’S DECLARATION I here by declare that the project report entitled A comprehensive study of marketing mix for the success and sustainability of canine de-wormer tablets market in Sri Lanka Submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration To Sikkim-Manipal University, India, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes Place : Colombo Nirmana Lasith Jayatunge Date : July 20, 2008 Reg. No: 540686708 EXAMINER’S CERTIFICATION The project report of Nirmana Lasith Jayatunge Titled A comprehensive study of marketing mix for the success and sustainability of canine de-wormer tablets market in Sri Lanka Is approved and is acceptable in quality and form UNIVERSITY STUDY CENTER CERTIFICATION This is to certify that the project report entitled A comprehensive study of marketing mix for the success and sustainability of canine de-wormer tablets market in...
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...LB 5202 – Marketing Management Marketing Plan Moto Xoom Pro Submitted By Aswin raj Sekar – (12526483) Karthikeyan Selvaraj – (12531079) Table of Contents Contents Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies: 17 Marketing Mix: 18 Branding strategy: 19 Budget Implementation: 20 Control and evaluation: 21 Sales Research: 21 Conclusion: 22 References: 22 Executive Summary: The purpose of this marketing plan is to identify the various opportunities for the new tablet MotoXoom-pro for Motorola. This plan also includes the analysis of market and brand management strategies to improve its market position. It also includes the analysis and proposed recommended strategies to be a market leader in its category. Motorola Xoom is the first version of its tablet pc in the market. Though it has quiet good features more than its competitors, it wasn’t a successful product for Motorola. In this plan, we have come up with new product called MotoXoom-pro with modified features which will have more competitive advantage...
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...acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that is the moment to make important decisions in order to compete successfully and sustainably in the competitive mobile devices market. Among the HTC´s issues that Chou hope to resolve are: How to differentiate its strategy in a sustainable way?, What actions and strategy follow in order to manage uncertainty and to anticipate the changes of the acquisition of Motorola by Google and the alliance Microsoft-Nokia?, Will they need to develop their own OS or license another from the market?, How compete in the market of tablets? How important is for the company be leader in tablet?, and How face the Strategy IP be moving forward? Problem: HTC is a well know Taiwanese company, recognized as one of the best handset hardware manufacturer. At the beginning they were producing handset for well-known companies such as Microsoft, Compaq, Handspring (Treo) and even Google. Later they focused in carrier operators in the US,...
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...[pic] |UNIQUE CO., LTD. | |2011 Marketing Plan | |L.JI, W.SHEN, Z.ZHU, L.WANG | MARKETING PLAN FOR U-SMART [pic][pic][pic] Contents 1. Introduction 1 2. Mission statement 3 3. SWOT analysis 3 4. Marketing objectives 5 4.1. Strategic thrust 5 4.2. Strategic objectives 5 5. Strategy 5 6. Product 7 6.1. Branding 7 6.2. General Description of U-SMART 8 6.3. New features of U-SMART 8 7. Distribution 9 7.1. Retail stores 9 7.2. Online stores 9 7.3. Direct sales force 9 7.4. Third-party wholesalers 10 7.5. Retailers 10 8. Price 10 9. Promotion 11 9.1. Advertising 11 9.2. Exhibition 12 9.3. Sales promotion 12 10. Implementation 12 11. Marketing control 13 Reference 15 1. Introduction Unique Co. Ltd., a Japan based company, is a multinational corporation that mainly creates consumer electronics, accompanied with computer software and commercial servers. William Zhu, chairman of the board, established Unique Company on June 1, 1990, in Japan, with the release of the U-KEY1. The period of about 20 years witnessed a rapid development and build vast profits by continuously launching successful innovative products. As of June 30, 2011, the company had approximately 30,333 full-time equivalent employees and additional 1,800 part-time employees and contractors. Unique's core products are personal computer, laptop...
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...perfectly with its own vision of mobile computing, HTC leapt at the opportunity to become pioneers in this space. By using its first-mover advantage into the PDA space (and by extension the smartphone space), many branded handset companies and network providers went on to hire HTC to manufacture its devices. Lauded for its ability to customize products, the contract manufacturing business allowed HTC to establish itself as a leader in the eyes of handset companies and network providers. However, a key trade-off in this strategy was the lack of visibility the company was receiving in the eyes of the consumers. Peter Chou recognized this disadvantage that resulted from the company’s current position in the mobile technology industry and decided that it was in the company’s best interest to reposition itself vertically by branding and selling handsets under the company’s own name. Despite dissension among the directors on the board and a very limited marketing budget, the HTC brand...
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...Administration with a focus in sales and marketing. She started EBook Upgraded to be a completely online book buying experience which offers all manner of e-books at a discounted rate. She has designed and developed an UBook tablets that not only offers WIFI but 4G connectivity, with this added benefit you can take your UBook tablets anywhere. What separates her UBook from other EBooks is the capability to access browser-based games to enjoy whenever the users want to. As an added bonus the user is also able to convert the games format from the site they were playing on to an app based format that they can access without internet. With these added features EBook Upgraded is broadening their consumer base. This company is an online only based company that offers books to all ages. Since this business has opened it has gained great reviews from customers on their prices and outstanding customer service. Within the first year EBook Upgraded has changed the way consumers buy their books. Now EBook Upgraded want to change how PC gamers play there games. With the addition of browser-bases gaming UBook is opening the door for gamers. The company believes the overall potential growth within this market will double if not triple within the next five year. The company’s overall potential to expand not only into households but to schools around the world. EBook Upgraded offers a durable and dependable UBook tablets to the public. UBook tablets are the next best thing to come to market...
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...Kid Tough Tecs 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Alison Fordyce Student ID: 230715 Date: 3/24/13 Mentor Name: Indria Woods Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Kid Tough Tecs is a company that provides technology meant for children. We pride ourselves on making quality products that children and parents will love at a reasonable price. We are now introducing our newest product, the Ultimatab. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The Ultimatab is the ultimate kid’s tablet. It is a portable DVD player, tablet and game system in one. It has the capabilities to download, stream and rent DVDs. It can be plugged it in your television. It can attach to a head rest and charge in your...
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