...Complex, Inc. (“the Company”) is a New York based corporation that will provide rental services to customers in its targeted market. The Company was founded by John Doe. 1.1 Products and Services The primary revenue center for the business is acquiring apartment complex properties with the intent to rent the properties to the general public. The business will generate profits from both the ongoing rental income paid to Apartment Complex, Inc. while generating capital appreciation from the long term holding of these properties. Now that that the real estate market has hit come to its bottom, Management expects that the market will have a future growth rate of 5% to 6% per year. The third section of the business plan will further document the residential rental services offered by the business. 1.2 The Financing Mr. Doe is seeking to raise $1,000,000 from an investor. The terms, dividend payouts, and aspects of the deal are to be determined at negotiation. This business plan assumes that an investor will receive 50% of the Company’s stock, a regular stream of dividends, and a seat on the board of directors. The financing will be used for the following: • Financing to acquire the initial Apartment Complex property. • Financing for the first six months of operation. • Capital to purchase a company vehicle. Mr. Doe will contribute $10,000 to the venture. 1.3 Mission Statement Mr. Doe’s mission is to develop Apartment Complex, Inc. into a premier regional real estate investment firm...
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...com/essays/economics/how-real-estate-companies-market-products-in-bangladesh-economics-essay.php How real estate companies market products in Bangladesh Need help? ☎ 0115 966 7955 Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is ‘our creation your dream’. This is a dream about someone’s home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience. This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business. Chapter 2: Literature Review Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Nowadays Dhaka is a overpopulated city. That is the main reason for the growth of real estate...
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...Real Estate Office Website E-business Plan A. Develop an online business expansion proposal that includes the following: Viability of the product or service that the business offers in an online environment I have chosen to work with a local real estate office to help the company increase its online presence. The company has a website that was created and never updated, thus it is stagnant. The primary objective of an online presence for this company is to expand the marketing efforts of the company in the online arena, expand the market area, and increase sales. This will help the company provide specialized information to potential buyers and sellers of homes, as well as creating an awareness of the real estate office. As a result sales will increase. The goal of the online marketing for the real estate office is to give valuable information regarding the real estate market, attract new customers to the business, to create a relationship with these new customers and follow-through with excellent service. Create a new brand of internet marketing that improves communications with customers. This company needs to expand into online marketing, if not, the company will certainly be losing potential customers. The online marketing strategy needs to include creating a website which will be connected to the company’s other internet pages and profiles. These other pages and profiles should include Facebook, Twitter, LinkedIn, Flickr and YouTube. The company will use social media such...
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...Marketing Mix Paper Within this paper the reader will find the elements of the marketing mix as it pertains to Northwood Realty Services in reference to product, place, price, and promotion. In addition, the reader will find how each of the four elements of the marketing mix effects the development of Northwood Realty Services marketing strategy and tactics. The reader will find how Northwood Realty Services implements each element of the marketing mix through marketing and research strategies. Northwood Realty Services Northwood Realty Services is a real estate agency established in 1956, serving customers in Eastern Ohio and Western Pennsylvania with 35 offices and 900 agencies within the local areas of the servicing regions (LinkedIn Corporation, 2011). Northwood Reality Services commitment to their customers is to ensure that buying and selling a home is more rapid, easier and a rewarding experience without the worries of the plugging economy. Despite the economic stance Northwood Reality Services “mission has remained constant unrivaled service, never-ending respect for customers, uncompromising integrity and ethics (Northwood Realty Services 2011, par.2).” Northwood Realty Services focuses on continuance complacency with the aim of sharing the enthusiasm, safety, reassurance and personal pride of owning a home with the new homeowners based on a trusted and confidence in a real estate agency. Northwood realty services strives on the present low interest...
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...correct positioning of real estate project development Abstract: China's real estate industry after nearly 20 years of development as a pillar industry, the status of the national economy has been established, market and industry standards have been gradually moving towards maturity and began moving to the era of brand competition. As competition intensifies and the market's immaturity, the positioning of real estate projects, there are still identical product design, concept over the transmission of a single theme, and many other issues. In this paper, the real estate market positioning based on the analysis, discusses the real estate market positioning of the specific strategies and elements, combined with practical analysis of the project xx how to conduct effective market positioning. Keywords: real estate market positioning 1, the real estate market positioning analysis (A) positioning the real estate market value analysis Accurate market positioning, and thus lock on its target customers, is a prerequisite for selling real estate. Selling point and positioning are two different things, a clear positioning and selling points can not be called a real selling point. Firstly, accurate market positioning is a prerequisite for selling real estate. Accurate market positioning to identify the target customer is a prerequisite for selling real estate. With accurate market positioning, can be targeted to promote the latter part of real estate, we can target customer...
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...1. EXECUTIVE SUMMARY DUNE real estate manager is a privately owned company that begun its operations in the year 2013 through buying undeveloped land and subdividing it into small manageable pieces of land to accommodate the customer needs. Its major operations are in Kakamega County of the great western region. The major function of the DUNE real estate manager consists of land management and land development. The company is in the process of conducting feasibility study on the two neighbouring counties with the aim of venturing into the new markets of Bungoma and Busia Counties. Land management entails acquiring, managing and disposing of the County’s real estate holdings both public and private in support of corporate and community objectives. Land development is a process which transforms raw land owned by the County as well as private land, into serviced, developable parcels. The activities related to this process includes planning, marketing and selling lands for a variety of uses, including, but not limited to residential, industrial, institutional, recreational and commercial. DUNE real estate manager continues to be Kakamega’s most popular residential land subdivision development company, as there are few players in the market. In 2013 DUNE released 20 lots in two Phases. This will bring the total number of developed lots to 15 since the subdivision started in 2013. Looking forward, we have been putting a great deal of effort into working with County internal land...
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...expectations of customers which will provide a means for them to cash on the sale of properties as there are little barriers. So threats can come from the international arena as well as the local market. The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing our store. The Strengths for Comfort Zone Gated Estate are indicated below: Offers excellent customer service Safety and security enjoyed by residents Social Status High demand by professional community Affordable prices Strong team of high marketing consultants Solar powered units Hurricane safe homes An educated customer base who recognizes the benefits that More for More offers The Weaknesses for Comfort Zone Gated Estate are indicated below First Gated Community project for the company Lack of funding to carry out extensive market research Inability to perfectly forecast demand of services related to the number of employees on staff at any one time. The Opportunities for Comfort Zone Gated Estate are listed below A growing market with a large percentage of target customers not yet aware of the Gated Estate. Increased revenue as more and more returning residents and young wealthy professionals want to acquire home ownership but are unable to adequate land place in a secured gated environment. Take advantage of tax incentives through linkage with job creation Programs To provide safe...
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...Executive Summary We are working on Nanvana Group. This group has many Small Business units. But all the SBU is not possible to describe. Discuss with all the members of our assignment group we choose Navana Real Estate Company. In this assignment as first brief description of Navana Real Estate company is given. Then the discussion about milestones mission, vision market share etc that means the company profile. Then we analysis its SWOT .After that we try to find out its major competitor and their strength and try to analysis it. Then the most important part is 4p’s of NREL. Here we also tried to include all the things as service marketing and lastly we try to find out the success factor of the company. Company Profile Navana Real Estate Ltd (NREL), a part of Navana Group, started its operation in 1996 as a private limited company & converted as a Public Limited on 8th September, 2010. Since its inception, NREL has completed and handed over a good number of projects in diversified areas in Dhaka where it is capturing the market for high and middle-income people. Of late, NREL has also started its operation in different areas of Chittagong. NREL within a short span of time turned out as one of the most trusted company in Real Estate sector and has been working in various numbers of apartments, commercial and land projects. The motto of NREL is not only to deliver apartment or land ahead of schedule but also to maintain the highest-grade construction quality that...
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...[Type the company name] | Belize Real Estate Solutions | Start-up real estate company | Adonis, Asher 10/28/2015 | Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by Group 4 in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Belize Real Estate Solutions. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Belize Real Estate Solutions. Upon request, this document is to be immediately returned to Group 4. ___________________ Signature Group 4 Name (typed or printed) 10/28/2015 Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Mission 2 Chart: Highlights 2 1.2 Keys to Success 2 1.3 Objectives 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 4 Table: Start-up Funding 4 Chart: Start-up 5 3.0 Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Service Business Analysis 8 4.2.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 Sales Strategy 9 5.1...
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... Mission Statement 6 Vision 6 Company History 7 Business and Industry Profile 8 Business Strategy 9 Marketing Strategy 10 Competitor Analysis 12 Owner and Officers’ Resumes 13 Other Staff 14 Potential Problems and Solutions 15 Loan Proposal 16 Executive Summary Clean Sweep Realty Services is a Michigan based real estate company that will offer quality renovated real estate properties located in Macomb County. Clean Sweep properties will offer the following company standards in each of its investments: quality tested materials, stylish design updates, energy efficient utilities, and service guarantee for up to one year after the purchase of the home. Sales for Clean Sweep Realty Services are projected to be over $750,000 the first year and will continue to grow to over $1.8 million dollars by the end of the second year. Clean Sweep Realty Services will target two consumer segments within Macomb County. These markets consist of the employed middle class population looking to escape the renting environment and the employed upper middle class population needing to downsize their home in the face of economic struggle. While there is a lot of competition on the market, Clean Sweep Realty Services believes it can fill a niche in the market by providing high quality renovated properties in lieu of run down houses in despair due to foreclosure or excessive habitation. Through careful budgeting of marketing expenditures, Clean Sweep Realty Services...
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...o Many newly-launched real estate projects in good locations are losing out on sales because of faulty marketing vision Coming from an exaggerated perception of the demand for trendy new concepts (‘lifestyle quotient’, ‘green living’, ‘smart workplaces’) the advertising agencies of such developers have hyped these projects off the market. Confronted with the highbrow amenities and specifications featured on hoardings, banners and advertisements, potential buyers often assume that the project is clearly beyond their means. This ‘marketing disconnect’ seems to happen quite frequently in our larger cities, for either or both of two reasons: 1. These developers have not fathomed what marketing touch points will work with their target clientele. 2. The creative agencies retained for the marketing of these projects have not been able to fathom the developer’s vision, resulting in a fatal Chinese Whisper syndrome. In both cases, sales and leases take an ‘inexplicable’ and terminal beating. o An erroneous assumption that long-standing market reputation alone will ensure sales This fallacy, based on an obsolete truth of the Indian real estate sector’s boom periods, has caused a number of very respectable real estate banners of yesteryears to hang limp in the winds of change that are blowing today. During the boom time of 2007-’08, a developer’s brand was often sufficient to ensure property sales and leases. The market back then was largely driven by speculators who had very little...
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...Page 1. Executive Summary.........................................................................................................................3 2. General Company Description.....................................................................................................4 3. Products and Services......................................................................................................................6 4. Marketing Plan..................................................................................................................................8 5. Operational Plan..............................................................................................................................12 6. Management and Organization..................................................................................................15 7. Startup Expenses and Capitalization.........................................................................................20 8. Financial Plan.....................................................................................................................................27 9. Appendices...........................................................................................................................................31 10. Refining the Plan-Alternative Strategies..................................................................................35 11. References.............................................................
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...“Marketing Activities of Batayan Housing & Development Ltd.” Submitted To: Mohammed Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Submitted By: Md. Roman Mia ID: 061-11-1157 BBA Program Major in Marketing Department of BusinessAdministration Daffodil International University. Date of Submission: 26-01-2013 January 26, 2013 Mohammed Masum Iqbal Assistant Professor Letter of Transmittal Department of Business Administration Daffodil International University Subject: Submission of Internship Report Titled “Marketing Activities of Batayan Housing & Development Ltd.” Dear Sir, I hereby with due respect would like to state that I have completed my Internship Program from Batayan Housing & Development ltd. I was appointed in Batayan Housing & Development ltd. Corporate Office addressed at 2/1, kalbagan (2nd floor), Dhanmondi, Dhaka-1205. The topic of my Internship report is “Marketing Activities Of Batayan Housing & Development Ltd.” Apart from the academic knowledge gained, this internship program and preparation of report has given me the opportunity to acquaint myself with a reputed company. I believe that the experience I acquired from this study will be an invaluable asset in my life. It has also to be mention that without your expert advice and cooperation it would not have been possible to complete this report. If you have any further enquiry concerning any additional...
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...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class...
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...MMS Cleaning Services Marketing Plan Keller Graduate School of Management Robyn Marshall Chrystal Jordan Daniela Arce Sofia Joseph Adrian Bonilla 1.0 Executive Summary MMS Cleaning Services will provide cleaning services for residential properties in Charlotte, North Carolina. In addition, MMS Cleaning Services plan to expand nationally thus opening up the operation for franchising at a very early stage. Our customer base will comprise realtors, property conservation companies, and real estate developers, and will service clients that require direct services such as trash outs, sales clean, securing, and boarding. Currently, MMS Cleaning Services operate on a family basis that allows the company to build personal relationships with customers and potential clients in the respective areas where they live. MMS Cleaning Services has differentiated itself from its competitors in a number of ways. We are targeting foreclosed properties, a segment of the cleaning market that is virtually untouched by our competitors, and we definitely see that as a niche, so we are going to successfully fill that need. MMS Cleaning Service’s investment in personal relationships and employee empowerment will also help differentiate it from its competitors. Starting off with family, we plan to hire local employees that will help capitalize on the importance of building personal relationships because MMS Cleaning Services depends on customer loyalty. Our core customers will see a...
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