...result of liberalization and globalization. In such a ever changing scenario, expansion and maintaining the loyal customer base seems to be a great challenge for the mobile service providers. As a result of increased competition, customer loyalty and retention have become important goals for mobile service operators. Reacting to the pressures, most of the cellular mobile service providers are trying to attract subscribers by not only reducing their tariff rates but also giving attention to the quality of services delivered. In this context the present paper focuses on the customer loyalty and retention in cellular mobile communication. Literature review was carried out covering the theoretical and empirical work on the subject and exploring the relations with service quality. Exploratory interviews were conducted in order to gain practical insights of the subject. Based on the literature review and findings from the interviews, this paper presents a rich research agenda for further research. 1.0 INTRODUCTION T he forces of liberalization and globalization of telecommunication market have pressurized the companies to maintain their market share by focusing on retaining their current customers. They are being increasingly confronted with challenges to attract their subscribers by providing high quality services. With the increase in the cost of acquisition of new customers, cellular mobile companies continually seek new ways to acquire, retain and increase their subscriber base...
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...Marketing Research A Research on Competition of Telecommunications in Nepal Submitted By: Ashish Shrestha (A11081) 3rd Year, 1st Sem Section: B Roll No: 32 Acknowledgement The research “A Research on Competition of Telecommunications in Nepal” would have not been successfully completed without the support and cooperation of different persons that provided their valuable instructions, comments and other significant contributions. Firstly, I would like to express my special thanks of gratitude towards our marketing faculty Mr. Bishal K. Chalise for providing an opportunity to work on this assignment. He guided me and provided instructions in preparing this research paper. I would like to thank him for his guidance in accomplishment of this report. Secondly, I am equally thankful towards Nepal college of Management for facilitating us with an advanced computer lab and well-equipped library. And Lastly, I would greatly thank all my friends who supported me whenever required. I would not have been able to finalize my report without their assistance. Ashish Shrestha (A11081) INTRODUCTION Marketing environment: Marketing environment refers to factors and forces outside marketing environment that affect a firm’s marketing management’s ability to build and maintain successful relationships with targeted customers. In modern marketing world, the marketers must be aware of the environmental trends and opportunities. They have disciplined...
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...Marketing Plan for Nokia Mobile Phone. [pic] Introduction: Nokia’s Code of Conduct defines the company’s overall principles and commitment towards legal compliance, ethical conduct, human rights, anti-corruption work and environmental protection. These high expectations extend to Nokia partners, subcontractors and suppliers, whom we encourage to strive beyond merely fulfilling legal compliance. This Policy provides further clarification to the principles of the Code of Conduct and Nokia Human Rights Approach regarding illegal trade of natural resources. This policy has been approved by Nokia Corporate Responsibility Steering Group, chaired by Nokia’s Executive Vice President of Corporate Relations and Responsibility. We are concerned about the link between the illegal extraction and trade of natural resources, and associated human rights violations, conflict and environmental degradation. Currently these issues are acute in the Eastern provinces of Democratic Republic of Congo (DRC) in the extraction and trade of ores of tantalum, tin, tungsten and gold, which flow to world markets through the DRC and adjoining countries. Once refined, these metals are commonly used within electronic products and by many other industries. Nokia does not procure metals directly and only a fraction of the world’s minerals produce originates from the DRC, but we are taking action to increase transparency, ensure responsible procurement by our suppliers and sub-suppliers, and drive positive...
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...the existing policies and practices is provided along with recommendations to address the observed deficiencies in the practices and policies. Justifications for the recommendations are also provided along with some expected benefits to be derived from implementing these recommendations. Various challenges may arise even after implementing the recommendations so risk mitigating actions are also suggested. 2 THOUGHT PAPER – INDIVIDUAL ASSIGNMENT 3 Critical Analysis of Recruitment and Selection Policies at a Telecommunications Company Introduction Recruitment and selection of workers and management in a company are two of the most critical processes to the success of a business and should be integral in its business strategy. It can be quite challenging to determine from a pool of candidates which one will be the best fit in an organization’s culture. It becomes even more complex when the organization is undergoing transition and transformation. This is the nature of most telecommunications businesses today due to competition and constantly emerging and improving technologies. This paper examines the recruitment and selection process at one of the local telecommunications provider in Jamaica against this background. Company Profile The selected...
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...1. Executive Summary XILO Telecommunication Pvt. Ltd is a Commercial Mobile Phone Company that will commence its operation on December, 2010 with a view to rendering mobile phone services to the country. Its vision is to be the premier organization operating locally & internationality later that provide the complete range of telecommunication services to all segments under one roof. To develop & deliver the most innovative products, manage customer experience, deliver quality services that contribute to brand strength, establish a competitive advantage and enhances profitability, thus providing value to the customers is the mission of XILO Telecommunication Co Ltd. Its telecommunication services for its customers and corporate levels. The Opportunities for XILO Telecommunication Pvt. Ltd ranges from converting the weaknesses in to strengths. Expanding mobile phone market, Introduction of newer technology and services, Un-reached rural areas to be brought under Retail Network, Product diversification, are the opportunities which can open the doors of possibilities for the Company to perform better in the industry. This report is composed of 9(Nine) chapters, which are further divided into different parts. In the first chapter, the introductory portion have been presented introduction of Company, objectives, service, market & financial consideration of the company. Chapter two consists of SWOT analysis & Chapter three deals with Company summary and ownership. Chapter...
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...Bharti Airtel, a leading telecommunications provider in India has seen an enormous growth since the opening up of the Indian economy after the economic reforms initiated by the then PM of India, Mr. P.V.Narasimharao towards liberalization, globalization and privatization. Airtel is now the fourth largest telecom company in the world in terms of subscriber base and is the leading telecom carrier in India. The phenomenal growth of Airtel has been due its outstanding and unique business model where it retained its core-functions to itself such as marketing and finance and outsourced its IT functions to companies such as IBM. Airtel has expanded significantly since 1992 due to the competitive advantage it had in the domestic market ( pan-India presence) and only since 2005-06 it started going global foraging into Africa. Significant threats to Airtel come from the lowering of FDI influx into Indian economy and increasing government regulations in the spectrum allocation frame work ,political interference and lobbying. Also the unstable economic conditions in the countries such as Central Africa were not favorable for its expansion in the global markets. Bharti Airtel (or simply Airtel) is an Indian telecommunications company with operations in 20 countries across Asia and Africa. It is headquartered in New Delhi India and was originally conceived and set up by Sunil Bharti Mittal in 1995. At present, Airtel is the world’s fourth largest telecommunication company in the world...
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... (A1802010246 – MBA IB 2010-12 SECTION-B) TABLEOF CONTENTS DESCRIPTION PAGE NO. Executive Summary 3 Objectives of Study 4 Introduction 5 Growth Avenues 9 Top 10 Telecom Companies In India 11 SWOT Analysis 12 Brief About 2G Scam 15 Mergers and Acquisitions in Telecom Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement Trends 37 Advertising and Product Promotion Campaigns 38 Conclusion 40 Recommendations 41 References 42 Annexure 44 EXECUTIVE SUMMARY The report talks about the Indian TELECOM sector. It starts off with an overview of Telecom sector talking about different policies of the government, the top companies in the sector and SWOT analysis of the sector. Further, it talks about what...
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...| U06A1- Integrated Global Marketing Case Study | Sprint Nextel Corporation | Capella University- MBA6012 | LaJeania P. Kitchens | 2/15/2013 | | Sprint Nextel Corporation “S” is a communications company offering a comprehensive range of wireless and wireline communications products and services that are designed to meet the needs of individual consumers, businesses, government subscribers and resellers. The organization is “organized to meet the needs of our targeted subscriber groups through focused communications solutions that incorporate the capabilities of our wireless and wireline services” (Sprint, 2012). Sprint is the third largest wireless provider behind Verizon Wireless and AT&T Mobility. Sprint targets those consumers that use wireless communications daily. Marketing Mix Sprint Nextel Corporation’s marketing mix creates a somewhat successful mix of products, price, timing and promotion in order to spread awareness of their services. They have repositioned some products and services for consumer acceptance as part of a long term goal to continue to be a leader in the telecommunications sector in the global marketplace. The price of Sprint’s products is comparable to those of Verizon and AT&T. Since price is determined by the value perception of the consumer, pricing would indicate the value the consumer would want to pay. Sprint pride themselves on offering bundled services at a cheaper rate to entice the consumers’ interest and hopefully...
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...Perspective Telecommunication Industry in Bangladesh Perspective Telecommunication Industry in Bangladesh Managing Churn in a Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal on “Managing the churn in hypercompetitive market in Telecom Industry” as a requirement of internship program for the fulfillment of BBA Program In this report I would like to focus on strategies and application, execution model, current attack and defense to hold their position in perspective to other operator. I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report. I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation. Yours Sincerely Belal Hasan Introduction “Churn” is a common phenomenon that occurs in telecom industry...
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...Internet Marketing: Indian Telecom Sector Coauthor Ghazali A. Akhtar Business Development Officer Tata Advinus #21&22, Phase 2, Peenya Indutrial Area, Peenya, Bangalore-58 09740399551 ghazali.akhtar@advinus.com Author Maksuddur Rahman A0101911218 D-50 09711796967 maksuddurrahman89@gmail.com 1. EXECUTIVE SUMMARY A research is being conducted on INTERNET MARKETING in Indian Telecom Sector. The aim of this research is to carry out an in-depth analysis of the online market for mobile phone services in India. This involves application of the Internet marketing framework to two major competitors for the assessment of the contribution of Internet Marketing towards the organization’s Business effectiveness, Marketing effectiveness and Internet effectiveness. Following this a competitor analysis will be done to monitor the use of e-commerce in order to acquire and retain customers. The significance of Internet Marketing in context of the overall marketing strategy of the companies will also be assessed to understand the importance of the Internet as a marketing channel. The research will also include a global comparison of the Indian scenario with that of the UK and USA telecom sector. This research requires the analysis of both qualitative and quantitative data which will be a combination of secondary data and independent research. The Deliverables of this research will be a report covering the analysis of the growth and development of the online market, general market...
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...SWOT and Strategy Evaluation Paper PHL/320 April 25, 2016 Chris Mendoza SWOT and Strategy Evaluation Paper In today’s world, smart phones has become a vital part of daily life as is having a internet at home and work. The Telecommunications Services has three sectors of business which include wireline, wireless and technology. With today’s globalization, most businesses have difficulty without the services of the technology. Although even today, smart phone usage does not account for the large numbers of families without direct access to the Internet. Due to reductions in price for usage and the ease of use from satellites and fiber optics, Internet now provides easy access to users all the over the world. The Telecommunication Industry (Telecom) is providing fast and easy access to Internet and other related services to everyone, including businesses, homes and access wirelesly. The various companies in this Industry are providing services through wired and wireless connections. The major U.S. companies are: Verizon, AT&T and Comcast. Japan based are Nippon and Telephone cooperation. Italy provides Telecom Italia and Telefonica from Spain. Broadband development is on the rise all over the world and in Nigeria it has become a new growth frontier for their nation’s economy (Azeez, 2016). The profitability of the organizations in this Industry depend on how it markets its services and efficiency of operations. The bigger providers are earning profits on a larger scale in...
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...prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation...
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...Sample of assignment: Marketing strategies of SingTel May 15, 2013ricky This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net Sample of assignment: Marketing strategies of SingTel 1. Situational analysis 1.1 Company and product background 1.1.1 Company introduction As one of the leading major communication services providers in Asia covering fixed line, mobile, data, internet and TV, SingTel is still the largest telecommunication company in Singapore though the advantage over the other competitors has been continuously decreased by the hyper competition in the industry. With 8% growth in term of revenue in Singapore, this growth even didn’t match the consolidated revenue growth of 13% suggesting that the home market did not provide enough the momentum for the growth. But still as the figure below show, Singapore is still one of the major stable markets that provide large sum of revenue and cash inflow to the company as there is risks in the investment in other regional mobile markets such as India. So it would be of strategically importance to seize the opportunity provided by the new fiber network and continue to develop the Singapore market. Figure 1.0 EBITDA by markets (Source: SingTel Annual report 2009-2010) (see also appendix) 1.1.2 Product introduction The optical fiber broadband that SingTel currently provides initiates from the concept of building...
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... 10bbaho40 Reliance Communications Ltd BBA-8semester Allahabad Batch : AUGUST (10-14) . INDEX Executive Summary 1. Introduction 2. Objective of the study 3. Company Profile- * About the Company * Company’s Product and its Features * Marketing Strategies * Competitors * Government Policies * Achievements * Mission * Visions * National and International Image 4. Research Methodology- * Research Problem * Sources of data * Type of research * Method of data collection * Analysis of collected data 5. Project * Introduction of the topic 6: DATA ANALYSIS & INTERPRETATION * DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY 7: CONCLUSIONS 8: SUGGESTION CHAPTER -1 Introduction Indian Telecom industry is one of the fastest growing telecom markets in the World .Telecom in real sense...
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...market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by the year 2003, a much higher penetration rate than computers. Furthermore, based in Japan, DoCoMo has the advantage over American and European counterparts, like AT&T, Sprint and Vodafone AirTouch, of being closer to the 3.3 billion person Asian market. In addition, DoCoMo is at the leading edge of technology and is expected to be the first mobile operator to launch a 3rd Generation (3G) wireless network by Spring 2001. NTT DoCoMo Background In 1959 Nippon Telegraph and Telephone (NTT) entered the telephone industry in Japan with an offering of maritime telephone service. They added paging services in 1968, car telephone services in 1986, and in-flight public telephone service in 1987. In 1991 NTT established a separate company to provide wireless communication offerings, NTT Mobile Communications Network, Inc. This new company was then spun off by NTT in 1992, ultimately resulting in one of the biggest initial public offerings for the time in 1998, and is now 67.1% owned by NTT with the balance of shares owned by public investors. By 1993 mobile subscribers surpassed the 5 million mark, and consumer growth has been dramatic with more than 20 million subscribers as of 1998. NTT Mobile Communications Network, Inc. officially changed their name to NTT DoCoMo in April of 2000 to adopt their widely recognized brand name. DoCoMo is Japan’s largest mobile communication...
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