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Marketing Strategy for Oral Hygine Product

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Submitted By Abel
Words 6919
Pages 28
Marketing Strategy
MKT306 Assignment

July 2010 University of Sunderland, UK Joey Kwan Lay Kuan Student ID: 089111572

Table of Content
Assignment Questions 1

Abbreviations Report 1.0 Executive Summary

2 3 4

2.0 Terms of Reference 3.0 Corporate Objective 4.0 Situational Analysis 4.1 Industry Analysis 4.2 SWOT Analysis 4.3 Competitive Advantage and Core Competencies 5.0 Recommendations 5.1 Segmentation Targeting and Positioning 5.2 Marketing Objectives and Goals 5.3 Marketing Strategies and Programmes 5.3.1 Product 5.3.2 Pricing 5.3.3 Place 5.3.4 Promotion 6.0 Conclusion Reference Appendix

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MKT306 Marketing Strategy

Assignment Questions
This is an individual assignment as a single report in two parts. 1. Investigation and analysis Choose an individual brand or product line from either the producer and/or brand owner, who are involved in the marketing of an oral hygiene product or products. Investigate and evaluate their marketing strategy using contemporary marketing tools and techniques however this may be illuminated using examples from other companies /organisations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.).

2. Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand /product /product line for the benefit of the parent company and its stakeholders. marketing methods and techniques. These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. will put these suggestions, forward in a written report. You Justify your choices again using

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