...in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers who interest for the Emirates products. Besides, Emirates build a sponsorsship...
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...Contents 1. Introduction 2 Company: IBM 2 Country: Dubai 3 2. IBM's objective 3 3. IBM Business Environment 4 Political: 4 Economic: 5 Social: 7 Technology: 8 4. Cultural factors and company strategy 10 Importance and information as part of IBM's marketing strategy: 11 The global environment with IBM's market planning: 13 5. Conclusion 13 6. References 14 1. Introduction Company: IBM IBM is a global leader in services of Technology Company which is active in 180 countries. IBM began his career in the early 20th century, the name Computing Tabulating-Recording Company. Now, IBM is providing services to the aerospace, defense, automotive, banking, construction, electronics, retail and telecommunications. IBM's contribution to the development of computer technology is higher than other companies. This report clearly describes changes in five IBM Business Environment. This report briefly reviews the various steps that led to changes in the world. These include the environment in earlier versions of IBM, which partly explains IBM, the type of activities, products and policies. Second, changes in the business environment for micro and macro environment, the effect of environmental factors. Third resolution SWOT analysis mortar disputes and analysis of five forces model Porter, contributing to the achievement of the company and, finally, a detailed analysis of economic developments and the recommendations, some better suggestions to help...
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...Case of Emirates Airline Student Name: Name of Professor: Name of the Institution: Faculty: Date: Strategic management: The vision and mission of Emirates Airline Introduction Emirates; a constituent of Emirate group UAE has its headquarters in Dubai. Emirates was founded on October 25th 1985 whereby it concentrated in regional flights. Currently, Emirates is one of the most influential, quality adhering travel and tourism conglomerate. The airline company has managed to be a determining factor of UAE economy and gas spearheaded the expansion of the aviation industry. Emirates has also created the largest network in the employment line with about 84000 plus employees from different nationalities. (Emirates, n.d.) The Mission and Vision of Emirates Airline Emirates is consumed in providing quality services despite the related shortcomings associated with the voluminous of crafts fleet. The airline motto, “Committed to the highest standards in everything we do”, speaks it out all that the company is committed to provide first class experience to all its customers. Emirates is envisioned to attain a safe and leading civil aviation standards and also to create a civilized world void of poverty. To see the Giant airline attain its vision, it has embarked on foundations sponsorship mission like the “St. Leonard’s Orphanage, Sri Lanka” which aims at providing food supplies and a range of charities, ("The Emirates Airline Foundation", nd) The company, Emirates, also follows...
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...in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers who interest for the Emirates products. Besides, Emirates build a sponsorsship...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...1 General Comments This analysis is directly relevant to the assessment. It demonstrates a wide range and excellent application of the strategy tools to the organisation. A very good analysis that has excellent clarity. Generally coherent and with accompanying logical arguments. Contains some excellent elements of independent thinking. A critical appraisal of up to date literature. The report is well written. Students please note that this assignment was graded in the range 70% and above. Students: Please note there is no need to place the basic strategy models in the appendices e.g. Porter’s (1985) Five Forces, SWOT analysis, etc.. It would be more beneficial to apply the models directly to the organisation and place them in the appendices and discuss the main identified issues in the main text. 2 Corporate Strategy: Emirates Airline By Student How has Emirate airline managed to remain competitive in such a saturated industry? Emirates Airline “An exceptional journey from start to finish” (Emirates, 2010). 3 Introduction: ............................................................................................................................... 4 Background to Emirates Airline: ............................................................................................... 4 Competitive Advantage: ............................................................................................................ 5 Porter’s...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...Logo 1.2) History | 2 | 1.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals i. Short-term goals ii. Long-term goals | 3 | d) Strategy | 4 | e) Corporate identity | 5 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government | 13 | v. Media g) Corporate reputation h) Stakeholder | 14 | i) Public j) Market k) Communication tactics/media | 15 | l) Strengths m) Weaknesses | 16 | n) Comparison | 17 | o) Recommendation | 18 | p) Referencing | 19 & 20 | Content Etihad Airways 1.1) Logo: 1.2) History: Etihad Airways was established as the second flag carrier of the United Arab Emirates in July 2003 by Royal (Amiri) Decree issued by Sheikh Khalifa bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services were launched with a ceremonial flight to Al Ain on 5 November 2003...
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...Emirate Airlines – Case study Introduction Airlines in today's global marketplace are faced with increased competition and shrinking profit margins. It is very important to attract and retain customers which can significantly increase EK share of the market and expand business opportunities. By doing this, the airline should understand consumer behavior, which is to understand the consumers’ mind and discover the challenges and to figure out the potential customers to maintain/develop the relationship and reinforce a consistent service provided. Marslow’s Hierarchy of the travel needs Maslow's hierarchy is to explain the needs of customers, it represents by the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. Physiological: Consumers have needs and wants. Consumer needs to travel because they want to relax and gain an enjoyable experience. If they travel because only they need, they will not consider selecting the different carriers, class of travel etc. such as Cathay Pacific, Air France, business class or economy class. Safety : Once the needs/wants are identified, consumer will concern the safety for flying with the aeroplanes and afraid they will lose their life for this business trip/leisure trip. They will select the carrier based on the age of fleet, accidents record, corporate image of the carrier etc. If consumer fear of travelling because of safety, it is hard to move on the...
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...Emirates Airlines Case Write Up Emily Hooker MGMT 4690 February 25, 2015 Contents I. Core Issues / Problem Statement……………………………………………………………………………………………………………….3 II. SWOT…………………………………………………………………………………………………………………………………………………………3 a. Strengths……………………………………………………………………………………………………………………………………..3 b. Weakness…………………………………………………………………………………………………………………………………….4 c. Opportunities………………………………………………………………………………………………………………………………4 d. Threats…………………………………………………………………………………………………………………………………………4 III. Product / Market Positioning……………………………………………………………………………………………………………………..5 e. Market Share……………………………………………………………………………………………………………………………….5 f. Best Product………………………………………………………………………………………………………………………………..5 g. Growth Opportunity…………………………………………………………………………………………………………………….6 IV. Alternatives……………………………………………………………………………………………………………………………………………….6 h. Growth………………………………………………………………………………………………………………………………………..6 i. Status Quo……………………………………………………………………………………………………………………………………7 V. Recommendation………………………………………………………………………………………………………………………………………7 VI. Phase 1 – Now…………………………………………………………………………………………………………………………………………..7 VII. Phase 2 - 1-3 yrs…………………………………………………………………………………………………………………………………………8 VIII. Phase 3 - 3+ yrs………………………………………………………………………………………………………………………………………….8 IX. Appendix E - Growth Related Strategy……………………………………………………………………………………………………….9 j. Current Competitive Environment………………………………………………………………………………………………...
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...MARKETING MANAGEMENT GROUP ASSIGNMENT 1 CASE STUDY MARKETING EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable airlines today. Product The airline has a younger fleet compare to the industry which portrays them as stable yet competitive airline in the world. Emirates also form an excellent business relationship from established aircraft makers Boeing and Airbus and currently the biggest Airbus A380 and Boeing 777 aircraft operator in the world. This has enable Emirates to be in good terms with those two manufacturers, which also give them an advantage in terms of priority delivery when purchasing new aircrafts from them. Emirates offer more destinations for its customers, 142 cities in 80 countries around the world thus giving them an edge over their competitors. They also serve four of the 10 longest, non-stop commercial...
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...1. Introduction Good Supply Chain Management practices and properly designed Supply Chain Strategy plays a very crucial role in the success of any organization. Supply Chain Managements concept is formed around two nucleus ideas. According to the first idea, nearly all products that make to an end user signify the collective effort of several organizations. Cumulatively, these organizations are referred to as the supply chain. Based on second idea, though supply chains have been in existence for quite a long time now, the majority of the organizations closely monitored to what was taking place in the supply chain within their four walls. A small number of companies understood and managed the entire chain of activities in their supply chain that finally delivered goods to the ending stage of supply chain that is the customer. This resulted in disorganized and repeatedly ineffective supply chains (R. Handfield, 2011). Supply chain management now can be defined as an active management of supply chain activities to maximize consumer value and attain a sustainable competitive advantage. It characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases...
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...Task: Marketing Plan Analysis – Research Project Title: Etihad Airways - Marketing Plan Date: 20th November 2014 Company Background Etihad Airways is the national carrier of the United Arab Emirates, as well as carrier of the Abu Dhabi region. Royal (Amiri) Decree of Abu Dhabi first established Etihad Airways in July 2003 (Rodrigues, 2010, Etihad Airways – Marketing Plan). The Airline since commenced its commercial operations in November 2003, taking the lead in the fasting growing Airlines in the history of commercial aviation (2014, Etihad Airways). Synopsis This business report will critically analyse the extent to which, the five elements of the marketing process is addressed in the Etihad Airways Marketing Plan. The report will be divided into six main categories under the Marketing Process, they include; Situational Analysis, Market Research, Establishing Marketing objectives, Identifying Target Markets and Developing Marketing Strategies. In continuation, this report will address areas of strength and weakness in the business as well as three realistic recommendations to improve the Airlines marketing plan. Page 2 Table of Contents 1. Situational analysis…………………………………………………………….4 2. Market Research………………………………………………………………..5 3. Establishing Marketing Objectives………………………………………….6 4. Identifying Target Markets…………………………………………………….7 5. Developing Marketing Strategies…………………………………………….7 6. Implementation, Monitoring and controlling...
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...Name Instructor Course Date Emirates Airlines In the Middle East, Emirates Airlines is one of the market leaders in the air transport industry. It operates about 2,200 flights in a week across the whole world with its main hub in Dubai, UAE (Shaw 67). The company engages in offering commercial air transport services both in the UAE and internationally. This includes cargo, postal and passenger carriage services. Moreover, the company engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of the airline mission is to deliver the best in-flight experience in the world. The values and visions of the company involve a stable and strong leadership team. The company believes in business ethics as the foundation of its success. It cares for both stakeholders and employees, the environment and the society it servers (Doganis, Flying Off Course: The Economics of International Airlines 75). The company plays a major role in shaping the future of the air transport industry. Given the associated dangers of terrorism in the Middle East, the airline airport surveillance and security is high...
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...market, the need for an effective marketing communications mix is becoming increasingly important for every company around the world. “Marketing communications are a management process through which an organization engages with its various audiences. By understanding an audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences to offer attitudinal and behavioral responses” (Fill 2006, p. 1/10). Marketing mix is also called promotional mix as it focuses on using the 5 main marketing communications tools; advertising, sales promotion, public relations, direct marketing and personal selling to increase sales and awareness about the brand. Collectively the role of the elements included in the marketing communication mix is to inform, persuade and remind potential buyers of the product or service. As a new product enters the market customers perceive the product or service with uncertainty. This doubt is minimized by making the customers aware of the new product through advertising and personal selling. While awareness increases, product uncertainty decreases and sales promotion is used to stimulate demand. At the same time public relation aims to increase goodwill of the company by maintaining long term relations with customers. While direct marketing shapes the behavior of the target...
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