...The Analysis of Marketing Strategies of Gold Stone Based on the SWOT Theory College of Foreign Language Studies, Guangxi Normal University 200910501086 Luo Jifang Supervisor: Gong Min [Abstract] In recent years, with the fast evolution of the electronic industry and the increase of the consumer demand, a large number of electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic company in the local Korea. Moreover, it is the only Korean brand appearing in the world top 100 brands. The 4Ps is the most classic marketing mix. And the 4Ps theory is often applied in various kinds of business researches to reveal the effectiveness and efficiency of marketing strategies. Based on this theory, from the aspects of product strategy, price strategy, place strategy and promotion strategy, the author attempts to analyze the marketing strategies of Samsung Electronics. The cutting-edge and fashionable design and excellent quality promise Samsung Electronics a full bloom. To take up the high-end market share, Samsung Electronics pays much attention to brand building. In order to change the cheap and imitator image in the eyes of consumers, Samsung modified its marketing strategies on a large scale. Due to the successful marketing strategies, Samsung Electronics grabbed another chance to prosper. [Key words] Samsung Electronics; 4Ps theory; Marketing strategies ...
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...Strengths: Weaknesses: • Affordable and easy to get DVD rental • Redbox only offers contemporary movies (120-‐200) • Redbox has the convenience of the consumer as their • Only one slot for rentals, as well as returns highest priority* • Multiple movie companies offer new movies only 28 • Kiosks are set conveniently and extensively in the days after the official release area where the consumers are already shopping • After a long dry spell from the movie studio’s Redbox • Kiosk service is consistent and never has a “bad became dependent on major retailors (Wal-‐Mart and day”** Target) for their DVD import. • Redbox is a dynamic company, adapting to changes • Lagging behind online movie business, in terms of and new (technical) developments (Blu-‐ray, HD, movie library and online (streaming) rentals games) and consumer needs and wants ...
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...http://www.scribd.com/doc/4089502/Tune-Hotel a) Strength •Advance booking Tune Hotel provided the services of advance booking via the website of Tune Hotel. (http://www.tunehotels.com). This advance booking service through internet helped to minimize uncertainty regarding the hotel. The issue of overbooking never happened in the hotel with such excellence in the booking system. Besides, customer can book the rooms 3 month in advance, the earlier you book the room , the cheaper rates you will get. Customer can make the payment through credit card, cheque , cash transfer and others payment mode. •Outsourcing In order to save cost, one of the strategies applied by Tune Hotel is outsourcing. In Tune Hotel Kuala Lumpur, the housekeeping, Uncle John Kopitiam, 24 hours convenience store 7 eleven, money changer kiosk, Subway and CIMB ATM and Bureau de change are indeed part of outsourcing. This strategy had helped Tune Hotel to save a big amount of cost. However, although these are under third parties ,Tune Hotel always keep in touch with the management of those companies in order to make sure the services provided are at a satisfactory level and in the right track. Tune Hotel also stressed on the good relationship between Tune Hotel and the third parties. •Staff training Tune Hotel spend a big amount in training its’ employees. The purpose of providing such intense training program is to ensure the quality of the services provided by the front desk staffs. According to Safuan...
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...Modern SWOT analysis in business and marketing situations is normally structured so that a 2x2 matrix grid can be produced, according to two pairs of dimensions. Strengths and Weaknesses, are 'mapped' or 'graphed' against Opportunities and Threats. To enable this to happen cleanly and clearly, and from a logical point of view anyway when completing a SWOT analysis in most business and marketing situations, Strengths and Weaknesses are regarded distinctly as internal factors, whereas Opportunities and Threats are regarded distinctly as external factors. Here is the explanation in more detail: Strengths and Weaknesses the internal environment - the situation inside the company or organization for example, factors relating to products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure, etc. factors tend to be in the present Opportunities and Threats the external environment - the situation outside the company or organization for example, factors relating to markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environmental, media, law, etc. factors tend to be in the future swot matrix (2x2 matrix using internal/external categories) Here is a typical extension of the basic SWOT analysis grid into a useful 'action-based' 2x2 SWOT matrix. The SWOT analysis in this format acts as a quick decision-making...
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...seconds) Search Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969 SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260.wordpress.com/case-studies/ufone/ mba | solved assignment | 3rd semester | Case Studies | Swot Analysis| Swot ... Ufone. Ufone GSM is a Pakistani GSM cellular service provider. It is one of six ... Swot Analysis of Ufone - Essays - Blader - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management Dec 3, 2012 – Swot Analysis of Ufone. NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in ... Swot Analysis Of Ufone Free Essays 1 - 20 - StudyMode.com www.studymode.com/subjects/swot-analysis-of-ufone-page1.html 20+ items – Free Essays on Swot Analysis Of Ufone for students. Use our ... Sm Swot Analysis Swot Analysis Of The English National Opera main threat in Asia countries ... SWOT analysis of the English ... Free Swot Analysis Of Ufone - Pakistan Classifieds & Business ... www.merapakistan.com/directory/free_swot_analysis_of_ufone.html Free Swot Analysis Of Ufone Listings and...
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...UNIVERSITY DEPARTMENT OF MARKETING Prepared By: Easir al Newaz (Arif) Phone: 01717520085(zero one seven one seven five two zero zero eight five ) Assignment Subject: SWOT Analysis Date of Submission: 04.08.2012 Supervised By: Md Abdullah Chairman Department of Marketing Comilla University Prepared By: Md. Iqbal Hossain Patwary ID No: EMBA- 12020701 Department of Marketing Comilla University S.W.O.T. ANALYSIS Identifying my Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is a term used to describe a tool that is effective in identifying my Strengths and Weaknesses, and for examining the Opportunities and Threats you face. While it is a basic, Straight forward model, it has been a popular business practice for many years because it helps provide direction and serves as a basis for the development of business plans. It accomplishes this by examining the strengths (what an operation does well) and weaknesses (what an operation does not do well) in addition to opportunities (potential favorable conditions for an operation) and threats (potential unfavorable conditions for an operation). Once completed, the SWOT analysis can help determine if the information indicates something that will assist the operation in achieving its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat). What are the elements of a SWOT Analysis The SWOT analysis stands for the...
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...Strategic Management: SWOT analysis’ advantages and disadvantages Decision-making and problem-solving techniques Strategic Management is defined as a set of managerial decisions and actions that determines the long-run performance of a corporation. It includes a variety of tools and analysis which help implement, evaluate and control the general strategy of a company. Strategy formulation begins with a situational analysis and it emphasises the monitoring and evaluating of external opportunities and threats in light of a corporation´s strengths and weaknesses (Wheelen and Hunger, 2006; Saloner et al., 2001). Objective The objective of this report is to describe, analyse and discuss advantages and disadvantages of a concept named SWOT which is an acronym for Strengths, Weaknesses, Opportunities and Threats. These concepts are frequently used as tools for analyzing the external environment of an organisation as well as the internal factors that constitutes its structure (Wheelen and Hunger, 2006). History SWOT analysis came from a research conducted at Stanford Research Institute in the 1960´s. The creation of the SWOT analysis comes from the need to find out why corporate planning failed. The research was funded by the fortune 500 companies to find out what could be done about this. Albert Humphrey together with his team began testing this tool and it suddenly became a corporate planning trend, which seemed to appear first at Du Pont in 1949 (Morrison, 2009; Friesner...
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...Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness, opportunities...
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...COMILLA UNIVERSITY DEPARTMENT OF MARKETING Prepared By: Easir al Newaz (Arif) Phone: 01717520085(zero one seven one seven five two zero zero eight five ) Term paper Subject: SWOT Analysis Supervised By: Md Abdullah Assistant Professor & Chairman Department of Marketing Comilla University Prepared By: Easir Al Newaz ID No: 12020718 EMBA- 2nd Batch (summer) 2012 Department of Marketing Comilla University Date of Submission: 04.08.2012 SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan /\ Internal Analysis External Analysis / \ / \ Strengths Weaknesses Opportunities Threats | SWOT Matrix S= Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a Competitive advantage. Examples of...
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...Haas, Frederick-SWOT SWOT Analysis- Description Before developing a SWOT analysis it is necessary to understand the organization’s business plan. This will ensure that the marketing plan supports the business plan. Elements of the business plan consist of the organizational level mission, vision, goals, objectives, and strategies. The marketing department must understand the organization’s mission, or what defines the company’s reason for existence. It must also understand the strategic vision, which is where the company wants to see itself in the future. It must prioritize organizational goals that support the mission and vision to become attainable objectives. From this information an organizational strategy is developed to accomplish the mission and objectives. There are four dimensions of an organizational strategy that must be analyzed in order for marketing to support organizational goals. The first dimension is a competitive strategy that Michael Porter separates into three categories: Low-cost, differentiation, and focus. The process involves identifying the organization’s core competencies, or, things the firm does exceedingly well. If the organization determines that part, or all of their core competencies are superior to those of their competitors, they are defined as distinctive competencies. A sustainable competitive advantage can be realized when an organization focuses on their distinctive competencies, especially if it is difficult for...
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...Definition: SWOT analysis is not only limited to profit-seeking organizations but also may be used in any decision-making situation when it is desired for an organization. It is use to develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. This remarkable technique was provided by Albert S Humphrey, one of the founding fathers of what we know today as SWOT analysis. SWOT analysis came from the research conducted at Stanford Research Institute from 1960-1970. A strategic planning method which is used to evaluate the Strengths, Weakness, Opportunities and Threats involved in a project or in a business or in an organizations venture. The team members and the managers mainly use this analysis on behalf of an organization. It specifies the objective of any business venture or project to identify both the external and internal factors which are sometimes favorable and unfavorable to achieve that objective. Strengths, Weaknesses, Opportunities and Threats (SWOT): It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. The factors (internal and external) may include all of the 4P's; as well as personnel, finance, manufacturing capabilities...
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...disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the opportunities and threats. The internal factors the organization can control directly, on the other hand, external factors the organization cannot control directly. “The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.” (QuickMBA, 2010) through analysis the SWOT, the companies try to enhance...
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...Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE, M.O.S.T Analysis etc. are also discussed in brief in comparison to SWOT analysis. Table of Contents Page Abstract ....................................................
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...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...Brochure More information from http://www.researchandmarkets.com/reports/1084306/ Reliance Communications Limited - SWOT Analysis Description: The Reliance Communications Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Reliance Communications Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Reliance Communications (RCOM) is an integrated communications service provider in India. The company is part of the Reliance Anil Dhirubhai Ambani Group. The company serves consumer, enterprise and carrier customers. It operates a full spectrum of wireless, wireline, and long distance, voice, data, video and internet communication services. It also offers direct-to-home (DTH) TV services under the brand, Big TV. The company also participates in submarine cable network infrastructure, and owns, operates and develops telecom infrastructure, such as wireless communications sites and towers. The company mainly operates in India, where it is headquartered in Mumbai. The company recorded revenues of INR222,505.5 million ($4,855.1 million) during the financial year ended March 2009 (FY2009), an increase of 18.2% over 2008. The operating profit of the company was INR49,993.5 million ($1,090.9 million) in FY2009, a decrease of 3.3% over 2008. Its net profit was INR60,449.3 million ($1,319 million) in FY2009,...
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