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Marketing Techniques

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Submitted By noodleman305
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Abstract
In this case, we will discuss the combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, we will be creating a marketing mix and describing how they apply to a specific product.
Introduction
Marketing strategies determine a product’s future sells and success. In this paper we will identify a tangible product of my choice and explain why this product was chosen. Then we will explain the characteristics of each element of marketing as it applies to this product. The four p’s of marketing are product, pricing, place, and promotion. With this being stated, we will lastly discuss why each of the 4-P decisions would be important when marketing this selected product.
Tangible Product
The Sony PlayStation is one of the most popular entertainment systems on the market. Sony markets this product to teenagers as well as adults. Its competitor which is the Microsoft Xbox usually releases their product around the same time with every newly introduced product. The two entertainment systems often use similar marketing techniques and both sold in the same department. Sony produces many electronic systems and is well known for supplying consumers with acceptable products. I specifically chose the PlayStation system because I am a consumer of this product, and the company does a great job on promoting, distributing, pricing and designing new products.
Product
As we know, product marketing includes the product’s design, branding, packaging, guarantees, and other considerations. Sony PlayStation offers a new product every 7 to 10 years, which usually releases around the holiday season. This coming holiday season Sony is releasing its PlayStation 4 which is ultimately an upgrade of the PlayStation 3 that was introduced back in 2006. Since then, Sony has created a few different models of the entertainment

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