...How to Use Facebook for Business VP Inbound Marketing HubSpot Twitter: @mvolpe Mike Volpe Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille How to Participate on Twitter Step One 1. Login to your Twitter account g y 2. Comment and ask questions including the hashtag “#hubspot” How to Participate on Twitter Step Two 1. Go to http://search.twitter.com 2. Search for “#hubspot” Agenda • What is Facebook & Why is it Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business ...
Words: 1436 - Pages: 6
...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use these to their fullest extent...
Words: 1496 - Pages: 6
...the social media marketing book Beijing · Cambridge · Farnham · Köln · Sebastopol · Taipei · Tokyo Dan Zarrella The Social Media Marketing Book by Dan Zarrella Copyright © 2010 Dan Zarrella. Printed in Canada. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Editor: Laurel R. T. Ruma Production Editor: Rachel Monaghan Copyeditor: Audrey Doyle Proofreader: Sumita Mukherji Indexer: Julie Hawks Interior Designer: Ron Bilodeau Cover Designer: Monica Kamsvaag Illustrator: Robert Romano Printing History: November 2009: First Edition. While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein. This book presents general information about technology and services that are constantly changing, and therefore it may contain errors and/or information that, while accurate when it was written, is no longer accurate by the time you read it. Some of the activities discussed in this book, such as advertising, fund raising, and corporate communications, may be subject to legal restrictions...
Words: 6895 - Pages: 28
...Blogs News About Us Contact Us Advertise Privacy Policy Press Room Reprints Feedback Employee Benefits Network: BenefitsPro FreeERISA Benefits Selling Broker Innovation Lab Benefits Selling Expo eNewsletters Magazine Feedback? Search Twitter Facebook Google+ LinkedIn Read Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/FreeDigitalPhotos.net) (Image courtesy of ponsulak/FreeDigitalPhotos.net) Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you cards...
Words: 730 - Pages: 3
...10-step guide to social link building A publication of A A A A Hubspot’s All-in-one MArketing softwAre brings your whole marketing world together in one, powerful, integrated system. get Found: Help prospects find you online convert: nurture your leads and drive conversions analyze: Measure and improve your marketing Plus more apps and integrations request A deMo Http://bit.ly/get-your-deMo UqM leAd generAtion g leAd MAnAgeMent blogging & sociAl MediA eMAil & AutoMAtion sY seArcH optiMizAtion MArketing AnAlytics 3 deep dive into social link building An introduction incoMing links to A website or web pAge received froM A A A A inbound links AnotHer website or web pAge; Also known As bAcklinks A business that doesn’t generate inbound links is like a car without gas: it exists but doesn’t work. so how can you generate links? through link building: the key off-page search engine optimization factor. the more links you have pointing to your site, the more traffic and better rankings you can secure through search engines. Inbound links bring three major benefits to your business: brAnd exposure And AwAreness direct/indirect trAffic (And leAds) seArcH engine rAnkings (residuAl trAffic) social media becomes a key tool in attracting a large number of inbound links at a low cost. in this deep dive we examine how to magnetize others to link to your site without spending a red cent on advertising...
Words: 2972 - Pages: 12
...COLLEGE OF TECHNOLOGY MARKETING FOR INNOVATIVE PRODUCT (SHF3723):NEVERWET RUSTOLEUM | PREPARED BY: AISYAH NADHIRA BINTI ZAINI (920125-01-5380) SHAD/1 SUBMITTED TO: MISS WAN NUR LIYANA BINTI WAN MOHD FAUZI in partial fulfillment of the requirement for Marketing For innovative Products (SHF 3723) SUBMISSION DATE: 3 DECEMBER 2013 | | Table of Contents 2 INTRODUCTION 3 3 RUST-OLEUM 4 3.1 COMPANY BACKGROUND 4 3.2 SITUATION 5 3.3 SITUATION STATEMENT 6 3.4 COMPETITORS 6 3.5 TARGET MARKET 7 3.6 MARKETING OBJECTIVES 8 3.7 SOCIAL MEDIA PLAN 8 3.7.1 STEP 1: TEAM EDUCATION AND ENGAGEMENT 9 3.7.2 STEP 2: MESSAGING 10 3.7.3 STEP 3: TACTICS 11 4 NEVERWET 17 4.1 HOW TO USE THE PRODUCT 17 4.2 MOTIVATION 17 4.3 SWOT ANALYSIS 18 4.3.1 STRENGTH 18 4.3.2 WEAKNESSES 18 4.3.3 OPPORTUNITIES 18 4.3.4 THREAT 19 4.4 TARGET MARKET 19 4.5 PRODUCT BEHAVIOUR 19 4.6 PLACE (DISTRIBUTION) 19 4.7 CHANNEL OF DISTRIBUTION 20 4.8 PRICE 20 4.9 PROMOTION 20 5 CONCLUSION 21 6 REFERENCES 22 7 APPENDIXES 23 INTRODUCTION Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component...
Words: 5090 - Pages: 21
...Internet Technology, Marketing and Security Professor Demetrius Carolina, Sr. Bus 508-Contemporary Business March 2, 2013 An online presence is vital for today’s businesses the use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another. With that being said, having a social media marketing strategy is vital for a business to determine how you’ll communicate utilizing the internet. The purpose of this assignment is to determine the impact of social media and social media marketing on businesses today. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing is a new advertising strategy that businesses can use to appeal to a much wider and far more relevant market audience. This concept began as one that would promote social interaction but has now extended into the business sphere as social media marketing. When the social media craze first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on...
Words: 3233 - Pages: 13
...How employers can embrace social media and protect their business? With over 150 million LinkedIn users, James Froud explains how employers can embrace social media in the workplace at the same time as safeguarding their business Social media is revolutionizing the workplace. With more than 1 billion people with accounts registered on Facebook, 150 million LinkedIn users and almost 350m tweets flying around the web each day, it offers a rich environment. The potential commercial benefits of using this cheap and instantaneous method of communicating with a global audience are obvious. But with opportunity comes risk. To maximize the benefits of social media, employers need their employees to become part of the online conversation. It is estimated that 45% of employers are actively using the forum as a marketing tool and encouraging employees to engage, yet only 24% profess to have taken steps to control employees' behavior. This is asking for trouble. Reasons Every Business Should Embrace Social Media Is it true that every business, regardless of size, should be setting up a social media presence in this day and age? Well, there’s a caveat here. The simple answer is an emphatic yes, but an exception to the rule would be a business that’s already established. For instance, a brand like McDonald’s or Nike doesn’t need to be on Facebook or other social media pages to increase their business, but they still realize that being there is increasing their business. For a smaller...
Words: 884 - Pages: 4
...Formula sukses dalam marketing untuk orang-orang non sales Judul buku Penulis Penerbit Cetakan Tebal buku Peresensi NIM : “Double Your Profit in 90 Days or less” With Magnetic Marketing Formula : Ben Abadi : Elex Media Komputindo : Percetakan PT Gramedia, 2011 : 114 halaman : Yosevine Haryoko : 2010.002.081 Buku ini berisi formula untuk sukses dalam marketing untuk orang-orang non sales yang tidak bisa berjualan dan tidak mau ditolak, formula tersebut adalah Magnetic Marketing (Pull). Pull berarti menarik sesuatu agar mendekati kita. Berbeda dengan Push yang menekan, maka strategi Pull fokus pada upaya bagaimana agar konsumen tertarik terhadap produk kita. Para pengguna strategi ini percaya, bahwa cara terbaik untuk memasarkan produk, bukan pada produknya melainkan siapa calon konsumennya. Itulah sebabnya fokus dari strategi ini bukan pada produk tapi pada ‘problem’ calon konsumen. Buku ini juga menjelaskan kesalahan mendasar dalam marketing, seperti : - Pemasaran mengingatkan (image base) - Product oriented (menonjolkan fitur produk) - Tidak pernah mengukur dan menguji - Kurangnya pengetahuan tentang sistem marketing yang efektif - Do nothing (tidak melakukan apapun). Dan hukum-hukum psikologi dalam Magnetic Marketing Formula, yaitu : hukum resiprositas, hukum social proof, hukum scarcity (keterbatasan), hukum contras (perbandingan), dan hukum ekspektasi. Selain itu, buku ini juga mengupas : - Jurus 5M dalam Magnetic Marketing (Market, Message, Media, Money, Model) - Faktor-faktor...
Words: 828 - Pages: 4
...Case Study One – Zatswho LLC. 1. What tips can you offer Cooper and Schwinoff about family members who start and run a business together? What pitfalls would you warn them to avoid? Some tips that I would offer Cooper and Schwinoff would be to listen to one another and compromise on what you may or may not think is the right thing to do. A tip that I would offer Schwinoff would be that even though Trisha is your mother stand up for what you think is the right thing to do with the company but don’t force your opinion upon her, working together in a peaceful state of mind would be the best way to deal with any complications of the company. A tip that I would offer Cooper is that just because Carrie is your daughter doesn’t mean that she will like everything you bring to the table and approve of your outlook, so don’t force anything on her and listen to her opinions, working together in a peaceful state of mind would be the best way to deal with any complications of the company. I would tell them to avoid things like I’m the mother and you’re the daughter situations. I would also tell them that they need to listen to one another to avoid fights with each other and to avoid arguments. Listening to each other is a major thing that both people have to do in any business to make the business work otherwise the business would fail and cause both parties to blame each other. 2. Suppose that Cooper and Schwinoff had approached you when they were launching Zatswho concerning...
Words: 1091 - Pages: 5
...Social Media Marketing 2 Introduction Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand. SEOP‟s Social Media Consulting Team has successfully worked for clients and built strong campaigns that drive traffic and build community. Through our experience, we have developed the proprietary 5 Pillar Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together. This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success: Pillar 1: What is Social Media? – We breakdown social media marketing into its core components so that you can understand the fundamentals. building a conversation with your clients and consumers. Pillar2: Common Mistakes Companies Make With Social Media – Though you may understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that most companies make. Avoid the crucial mistakes and you‟ll be well positioned for social...
Words: 10717 - Pages: 43
...Market Influences in Health Care – Social Media and Technology National American University Abstract How much does social media influence individual’s health care decisions? The effect of information that individuals receive through social media and technology is having a growing effect on their views towards health care. Mass media is in the business to convince individuals to have a certain thought or idea about health care. Social media and technology is identifying ways to connect with the audience, which is everyone. When individuals see an ad about a new medication or procedure, the viewer start to internalize the messages and signals at a conscious and subconscious levels. Everything an individual experiences through social media and technology can shape their thoughts, ideas and influence their choices and decisions. The different messages received through these different ways can shape the images of many areas within the health care systems. Social Media - Social media is at every turn from the moment you wake up; to the moment you go to bed. It has become a part of our daily life and there is no getting away from it! It is impossible to imagine a life without social media somewhere. It has become the standard to have a number of televisions, computers, tablets and smart phones in every home and see a smart phone in everyone’s hand when your are out and about. We must have access to the internet at all times and the faster the better...
Words: 1780 - Pages: 8
...2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business and increasing advertisement via the web, they include: search engine optimization (SEO), search engine marketing (SEM) – also...
Words: 2352 - Pages: 10
...Digital Marketing Tool MRKT 5000 Online Course Julia Huelsmann Twitter Emerges as a Digital Marketing Tool Case Summary: According to Twitter’s website, ‘Twitter is an information network that brings people closer to what’s important to them”. The company was started by Biz Stone and Evan Williams . The idea behind the business was to create podcasts, but very quickly it turned into more of social networking system we know today. Any user, whether individual using for personal purposes, or business can send out ‘tweets’ or short messages about any topic. Anyone who chooses to follow the user will have access to read all the ‘tweets’ from that user. Business can also ‘tweet’ on Twitter about their products. Not only can Twitter be used for marketing , but it can also be a tool for gathering marketing information through ‘listening’ to others who are ‘tweeting’ about the business, competition or the industry in general. Key Marketing Issues * Using Twitter marketing just to use it – Many companies are aware of the need to evolve its marketing strategies as the technology and social media evolve. Not all companies, though, understand how to use these social networking sites to really market their products. Companies need to ‘listen’ first and then implement a Twitter strategy. By ‘listening’, or paying attention to their consumers who are ‘tweeting’ or other companies in their respective industries, companies can develop better marketing strategies...
Words: 1587 - Pages: 7
...of Mouth Marketing is simply not enough! You have to go beyond that In today’s world which is occupied by social media, everything is always under scrutiny. You, as a marketing manager of your company need to take care of the company’s reputation and have to go beyond traditional methods of marketing in order to convey a clear message to your target market. Due to the growing use of social media in order to get a know how about something, marketing managers cannot just rely on word of mouth marketing and have to focus more on new marketing techniques. Reputation Marketing is the need of the time Do you know what people say about your company or your product on social media? You better do! If you don’t, there may be deterioration in your reputation and your product might be eliminated from the market by your competitors and you wouldn’t even know about it. The idea is to stay active on the social media and use reputation marketing, which is a new tool that can be used for managing your reputation on the social media. You simply do not want to crash on your company’s reputation which was built by all the hard work. Reputation marketing gives you the opportunity to control your fate by constantly communicating to your target market that your product is the best that they can have and that the idea of it makes them feel comfortable. All people want is to have a surety about what they are buying and consuming. What do you need to do for your reputation marketing campaign...
Words: 543 - Pages: 3
