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Marketing with 4p

In: Business and Management

Submitted By hanhdomai95
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A2267694 – 杜梅幸 Marcy
MARKETING STRATEGIES WITH 4P

Apple’s Products (Product Mix)
Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software
These products show:
+ The firm’s diversification in this component of the marketing mix
+ The company continues to develop new products such as the Apple electric vehicle, which is under development through collaboration with firms like Tesla Motors.
+ Apple’s marketing mix is extensive in terms of product variety to address customers’ needs in differnent areas of their lives.

Apple’s Promotions (Promotional Mix)
Promotion activities emphasize the premium image and quality of the firm’s products. * Support business position in reaching more target buyers * The elements of this component: 1. Advertising 2. Personal selling 3. Sales promotion 4. Public relations
+ Advertising through the company’s website, Apple Stores, as well as advertising through other firms such as technology news sites
+ Personal selling in the aim of covincing store visitors to make a purchase
+ Sales promotion: Some Apple stores offer old models with discounted prices when bundled with larger and more expensive products
+ Public relations to optimize its corpratate image

Distribution or Place in Apple Inc’s Marketing Mix
Apple’s marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels. In general, the company uses a selective distribution strategy, which involves some degree ofexclusivity that could limit market reach. The following places are included in Apple’s distribution strategy: 1. Apple Stores 2.

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