Marketing

Marketing




OPERATIONAL STRATEGY OF
RESEARCH IN MOTION (RIM)

                                                                                                                       
                                                                                                            BY
                                                                    ABIN MATHEW
MBA B
B112

TABLE OF CONTENTS
INTRODUCTION   ……………………………………………………………………………………………….. 3
HISTORY                 ………………………………………………………………………………………………… 3
VISION                     …………………………………………………………………………………………………
MISION                   ………………………………………………………………………………………………….
OPERATIONAL STRATEGY………………………………………………………………………………………5
CONCLUSION         ………………………………………………………………………………………………….8

INTRODUCTION
Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions. The company provides platforms and solutions allowing access to time-sensitive information, including email, phone, SMS, internet and intranet-based applications. Its technology also enables a broad array of third-party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of products, services and embedded technologies include the BlackBerry wireless solution, and other software and hardware.The company operates offices in North America, Europe and Asia Pacific.
The company is organized and managed as a single reportable business segment, which includes the research, design, manufacture and sales of wireless communications products, services and software.The segment includes primary operations related to BlackBerry wireless solution.The BlackBerry wireless solution comprises wireless devices, software and services.
RIM generates revenue primarily from the BlackBerry wireless solution, which includes sales of BlackBerry wireless devices, software and services.The BlackBerry wireless solution provide users with a wireless extension of their work and...

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