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Learning Team A

MKT 571

Introduction
As Siemens Corporation continue to launch our hand held x-ray machine which provides customers convenience, quality in a device that is easy to carry, store, and use. We will justify our choice of international market of the United States and domestic market of Germany. We will select an appropriate channel strategy for both our domestic and international markets, determine pricing strategies, and evaluate the implications of changing environmental factors. The device will produce affordable quality images and a will possess a longevity over competitors. This creates a competitive advantage for the business, consumers, and domestic and international markets. Sustainability of the Market Siemens Corporation has observed their domestic and International clients needs for a smaller, more portable x-ray devices. Siemens believe this device can easily integrate with their new software under development. “The marketing concept holds that consumer needs vary and that marketing programs will be more effective when they are tailored to each target group.” (Kotler & Keller). The sustainability of the market is an important factor that drives and motivates Siemens success in the consumer environment and in the economy. society in the new economy. “International companies must decide how much to adapt their Sustainability of the market and it strategy to local conditions.”(Grätzel von Grätz,) The sustainability of the market also influences the outcome our product in the competitive marketplace, and determines how we implement and support our daily business operations. “German market provides sustainability leaders in market-facing and corporate roles with analysis of sustainable business budgets, market size and forecast data.

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