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Marketing

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Introduction ___________________________________________________________03

Task 1 – Marketing _____________________________________________________04

Task 2 – Marketing benefits, costs and problems ______________________________06

Task 3 – Predicted Questions______________________________________________07

Conclusion ____________________________________________________________09

References ____________________________________________________________10

Introduction
Companies have realized that is essential to know how to plan for success. Much more than a theoretical tool, the marketing plan is essential for the organization where they can focus their efforts on the opportunities that the market presents and applying effectively the resources.
As the world is changing businesses are competing to each other all the time and we need to show the customers that we have what they need. Marketing will help with this relationship. The companies that won’t change because they are still thinking on how well they were doing in the past will probably not succeed. Marketing is an essential department to the company and will help to increase sales in large number.

Task 1 - Explain the various elements of the marketing process.
What the new marketing department will do.

Marketing
Systematically, day to day, it can mean fulfilment. Marketing encompasses the full range of design, planning and implementation; intend to satisfy the needs of customers through products and services. Marketing identifies the need and creates the opportunity. According to American Marketing Association (AMA)
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”
The marketing concept states that the most

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