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Marking Plan

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Submitted By LadyEagle
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Introduction
Health grooming products are everywhere and the competition can be steep but there are features that put some companies above the rest. AIA Corporation’s products are unique and the company is striving to be one the major leaders in producing health, beauty and fragrance products. In finalizing AIA Corporation’s marketing plan, the company needs to do some last enhancements that should make Boo-B Love body spray one of the best sprays on the market.
Discuss the company’s competitors, and the strengths and weaknesses of each. AIA Corporation competitors are Unilever the maker of Axe men care products and Proctor and Gamble the maker of Old Spice. Unilever is a company that works with a 5-year strategic plan. According to information from Unilever’s web site, the list below has been identified at some of the strengths of the company.
1. The company’s has deep roots in local cultures and markets around the world.
2. Unilever is a world leader in research and development through innovation and renovation.
3. Unilever has filed over 250 to 350 new patent applications a year. 4. Axe is the world’s most popular male grooming brand. 5. Every year Unilever is adding a new fragrance to its product line.
The weaknesses are few but could eventually pose a problem. Unilever manufactures over 25 different brands; 10 of those are in personal care products. Another weakness is the advertisements. Axe has to meet the standard of the advertisements. Unilever has to ensure that it can deliver what is being stated in the advertisement. The other competitor that AIA Corporation has to deal with is Proctor & Gamble (P&G), the maker of Tag’s body spray. According to PG.com, P&G focuses on five core strengths: 1. The company uncovers the unarticulated needs of consumers. 2. Translating consumers desires into new

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