1. Introduction……………………………………………………………………………………………………………..3
2. History………………………………………………………………………………………………………………….....3
3. Current Market of Sony Corporation………………………………………………………………………..3
4. Organizational Orientation……………………………………………………………………………………….4
5. Sony's current Market analysis…………………………………………………………………………………4
6. Sony’s Orientation……………………………………………………………………………………………………6
7. Sony's Competitive Advantage Analysis……………………………………………………………………7
8. Porter's generic strategies………………………………………………………………………………….......8
9. Porter's competitive Forces………………………………………………………………………………........9
10. Marketing Mix………………………………………………………………………………………………………..11
11. Sony’s Product Mix and Product Line……………………………………………………………………..12
12. Price Mix………………………………………………………………………………………………………………..14
13. Sony’s Promotion Mix………………………………………………………………………………………......17
14. Sony‘s Place Mix…………………………………………………………………………………………………….18
15. Sony‘s Distribution Channels………………………………………………………………………………….19
16. Sony Corporation's Success………………………………………………………………………………….…20
17. SWOT analysis…………………………………………………………………………………………………........22
18. Recommendations to maintain Competitive Advantage…………………………………….…..24
19. Conclusion………………………………………………………………………………………………………….….25
20. Bibliography / References………………………………………………………………………………….....27
Introduction: Sony is a leading corporation primarily operating in electronics. They are leading manufacturers in electronic goods. Sony holds a great quality and technological leadership in the market. Sony products are in the fields of entertainment, communication devices, laptops, video games, motion pictures, music, personal computers, digital cameras, robots and other financial services. This report brings an overview about the principles of marketing and implementation of these principles by the Sony Corporation.
History
Sony
