...unveils new Martha Stewart line - Martha Stewart Everyday Baby - Brief Article TROY, MICH. -- Martha Stewart Everyday is adding onto its brand with a new line called Martha Stewart Everyday baby. The line debuted at Kmart stores on Oct. 31 and consists of infant bedding and gift sets with price points ranging from $3.99 to $39.99. Tags: K Mart, Martha Stewart Research articles 1999-11-08 How To Optimize The Brand-Customer Relationship Across Multiple Contact Points The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complimentary publishing, television, branded merchandise, and retail businesses. These businesses are diverse, but the Martha Stewart brand is the key asset optimizing the value of the franchise. Martha... Tags: Brand, Marketing, Branding, Martha Stewart White papers 2001-06-01 BlueLight.com and Martha Stewart Living Omnimedia Launch Online Store for Kmart's Popular Martha Stewart Everyday Brand Business Editors Tags: K Mart, Martha Stewart Living Omnimedia Inc., online store Research articles 2000-07-19 The challenge of building a billion dollar brand - Martha Stewart home fashions brand at Kmart - Cover Story The making of the Martha Stewart home fashions program into a $1 billion Kmart brand was a lot like creating a souffle involving carefully measured ingredients in specific proportions. Tags: brand, K Mart, Martha Stewart Research...
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...Individual Paper- Week 2 Abstract This article will discuss unethical business research; it will demonstrate the effects of using fraudulent information in the stock market. It will tell the effects on the organization as well as the individual. It will indicate the sentence imposed in regards to committing Business fraud. The (SEC) U.S. Securities and Exchange Commission reported that Martha Stewart did on 27 Dec 2001 receive private information from an employee at Merrill Lynch. This information was used to save her from taking a loss in the stock market. Based on this private information She sold her shares in the ImClone System. By selling all her shares she was able to save $45,673 dollars. It was reported that the day after she sold her stocks the stock market value for ImClone fell 16%. The back lash from this illegal action came to light in the following months. Stewarts reputation suffered. The media had a field day with the information that she had received unpublicized information from her broker at Merrill Lynch. There were several articles headlining this information i.e. Newsweek had a cover indicating “Martha’s Mess”. She went on CBS and was literally grilled by Jane Clayson anchor at that time. During this time she was serving on the New York Stock Exchange as one of the board of directors. As of October of 2002, She had held that position for only four...
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...2011 Rollin Cook Federal prison comparison In this paper describe the prisons that certain individuals were sent to. I will make sure I compare and contrast the similarities and differences between these individuals. The individuals I will be discussing are Martha Stewart, Ivan Boesky, Michael Milken, Manuel Noriega, Timothy McVeigh, and Terry Nichols. All of these individuals were convicted of Federal crimes and sent to a Federal prison to serve their time. Martha Stewart was assigned to the minimum security women's prison in Alderson, W. Va., known as "Camp Cupcake." It is called that because it is a very low security prison and your time spent there should be easy. The West Virginia federal correctional facility is located in the hills of the Allegheny Mountains; this prison is more than 400 miles south of Stewart's Westport home. Martha Stewart wanted to go to a prison closer to her home so she could be close to her elderly mother. The low security facility was opened in 1927 as the first federal prison for women, Martha wasn’t the first big name to spend time at the facility. The prison once housed Billie Holiday, as well as Lynette Fromme and Sara Jane Moore. Both of these women tried to assassinate President Gerald Ford. The prison has no perimeter fence, and inmates can spend their free time playing volleyball and tennis or even doing aerobics. So that explains why they call it “Camp Cupcake”. Regardless of Martha Stewart's great talents as a lifestyle entrepreneur...
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...Kmart: A Strategy for Survival Lindsay Huston Hamilton Lee Chris Shewchuck Renee Welsh Economics of Competitive Strategy April 30, 2003 Introduction Discount retail has evolved into a highly competitive industry. As a result, discount retail pioneer Kmart, has faltered and fallen into Chapter 11 reorganization. This paper provides analysis of the industry, and a discussion of the firm-specific strategy that Kmart should undertake in order to reestablish itself as a player in the market. Relevant Industry Forces Entry Barriers Entry barriers in the discount retailer industry are high. In order to compete with the likes of Wal-Mart and Target, a company would need a minimum efficient scale to compete on cost. To Kmart’s advantage, it does benefit from a certain amount of economies of scale. The company is still the third largest retailer in the U.S. Once the restructuring plan has been implemented, Kmart plans to have 1,500 stores remaining. But Kmart has to realize, “Everybody today lives under the shadow of Wal-Mart.” 1 Kmart should not fool itself into thinking that its economies of scale in purchasing or its distribution system can compete with Wal-Mart’s. Wal-Mart is known for its expansive, powerful, and efficient inventory and distribution capabilities. It’s also known for its low-cost structure from real estate to labor (non-union). Wal-Mart is now one of the leading buyers of consumer products in the world. Wal-Mart claims it has the biggest private satellite communications...
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...universities whether intentional or not. Please download this assignment and insert your answers beneath each question, then save and submit your work as Plag._Ex_Your Name. Below, you will complete an assignment where you will be required to review an excerpt from a journal article written by Martha Snyder. After reading the excerpt and reviewing all of the materials in the Reading & Study folder, please complete the questions related. Do not neglect to include citations as needed. In order to provide some clarification, please see the definitions below: * Paraphrase: When you paraphrase something, it means that you are restating the facts in your own words, clarifying facts, or rewording. * Summary: A summary requires that you take a passage or excerpt and break it down into the most basic points. To use a common metaphor, you are trimming the fat. The reader should be left with only the major points. * Quotation: A quotation requires that you take a portion of the text and replicate it exactly. This can be anywhere from 3 words to an entire sentence. Part One: 30 Points For the assignment, write as though each answer is a portion of your Adult Learning Theory Paper. Everything should be in current APA format (where necessary). Please read the excerpt below and answer the questions. In an effort to better understand how adults learn, adult learning theories are derived to help theorists and practitioners by providing workable and testable explanations of...
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...Government Regulation Research Paper 1 Crystal Carrothers Introduction Government regulation is around us everywhere. The government needs to make sure that the public’s interests are maintained and preserved. Being an accounting student, I have heard and read about regulation in the accounting industry numerous times. There have been many major accounting scandals in history that have lead to many different kinds of government regulation. The government regulations in accounting are mostly enacted to protect investors. From 2000 to 2002 there was an abundant number of large corporate accounting frauds, which led to the Sarbanes-Oxley Act of 2002. Previous regulations were efficient to a certain extent, but scandals still happened and more regulation seemed to always be needed. Even though the new SOX regulation seems powerful and efficient, I believe that there will always be a need for additional regulation in order to prevent future scandals. Securities Acts of 1933 and 1934 Summary of Regulation The stock market crash of 1929 resulted in the Securities Act of 1933. This act required that before a company an offer or sell securities in a public offering, they must register the securities with the Securities and Exchange Commission (SEC). The registration statement is used to notify the SEC that a sale of securities is pending and that the information needs to be disclosed to prospective buyers. This statement includes information about the issuer and its business...
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...Connie Burkey Unit 3 Regulations in the Industry of Accounting Research Paper Professor Lerner When looking at the regulations that the government has set down in the accounting sector the old saying “rules are made to be broken comes to mind. Like the rules that are created in the home or for society as a whole, government regulations are set in place to ensure that transactions are being conducted in an honest and lawful manner, and to give a sense of accountability to everyone. These laws that were created by Congress may negatively work for one party and positively affect another. In most cases these regulations are put in place to protect the investor and consumers, and to provide repercussions for a business that does not follow these regulations. Over the last few years, we have seen numerous businesses and individuals, such as Enron and Martha Stewart, who found loopholes around the government regulations that gave them the opportunity to commit the unlawful acts they were involved in. Even with all of the technologically advanced systems set in place individuals in corporate America continue to engage in scandalous behaviors. It has become increasingly obvious that the number of fraudulent activities committed by businesses is on the rise. With, the addition of globalization in the market becoming ever popular, we shall truly start to see that will bring forth cultural clashes that will bring about a new set of problems. I believe with all the different...
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...Abstract Insider trading is a serious crime. The general public is held accountable, and yet, it is legal for members of Congress. There are several cases involving members of society being prosecuted for their illegal activity of insider trading; while Congress has exempted their members from acting on the same type of information. This type of conduct has serious legal, ethical and moral considerations. This paper will address the definition of insider trading. The legal, ethical and moral considerations of insider trading will be outlined, through a snap shot of the legal precedence recently in the press involving congressional behavior. It will further look at cases that have made headlines in past years, to show the distinction of what can happen to the general public who participate in insider trading. During a recent article by Parloff (2011), he stated, “The problem arises with respect to market-moving information a congressman learns in the course of doing his legislative work.” This comment is at the heart of the issue involving insider trading and Congress. The people elect members to Congress to act in their best interest. When the people of society feel members of Congress have violated that trust under legal, ethical, or moral wrongdoing, the members of society make decisions based upon those standards set by Congress. Thus members of society participate in insider trading knowing it is legally wrong. Insider Trading Insider trading can be a severe crime...
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...Ethics Development Paper Ethics Development Paper At an early age, many are taught the difference from right and wrong and that sharing is caring. If you had a toy that the others wanted to play with rather than telling them no normally the elder would walk over to you and say to share the activity or game that you are playing or let others join in and play with you. I believe this is where many people are first taught the developmental aspects of ethics. Growing up as a only child this was something that I can still remember as if it was yesterday; my mom walking over to me and saying, “ Tommy share your toys don’t be so stingy.” Along with these conversations she wove in lessons of right and wrong and the rewards and consequences that came along with. Those were defining moments for me and when looking back now and asked to write and focus on the developmental aspect of ethics; that was the beginning of learning ethics at a young age. Ethics are taught by parents, teachers, or authority figures through focused lessons, societal norms or every day interactions. Whether it is from learning this at school from your kindergarten teacher, to having it reinforced in your place of worship and then drilled into you by your parents these lessons are all around us. These lessons continue to be reinforced and illustrated throughout our lives and help to create a norm in our society that are illustrated through laws, policies at work or actions we all practice on a daily basis...
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...ENTREPRENEURSHIP DEVELOPMENT BBM 210/05 TMA 2 STUDENT NAME : SIEW SEE HOW STUDENT ID : 051140021 H/P NUMBER : 016-5455959 EMAIL : webbiesiew@gmail.com CLASS CODE : 5ENT1 TUTOR NAME : MR. PUVANABALAN VEERASAMY Question 1 a) Discuss the ways an entrepreneur can improve communication and hold effective meetings. In general, communication is a process which means of connecting people. Communication happens anywhere for various reasons such as exchange information, ideas, express feelings and emotions. As for entrepreneurs, communication is important to them to communicate with their stakeholders or employee as well as their customers so a good communication skill is important for them. Thus, entrepreneurs need to improve their communication skill in order to communicate effectively with others. One of the many ways to improve communication skill is by having confidence when communicate with others. Confidence comes from feelings of well-being, skills and experience as well as from a positive mind. It’s a key component of being an effective communicator. For instance, John had just invented a new vacuum cleaner technology and he is looking for investor to invest to mass produce his creation. In order to gain his potential investor confidence over his product, John needs to prepare himself well with all possible questions from them. A good preparation will help John increase his confidence level when communicating with them. Beside self-confidence...
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...2 A sponsored festival 5 3.3 interactive advertising 6 3.3.1 An offline example 6 3.3.2An online example 6 4 Advantages and disadvantages 7 4.1 The advantages of experiential marketing 7 4.2 The disadvantages of experiential marketing 7 5 Characteristics of the user 7 Biography 8 6 The Commercial user 9 7 The costs of experiential marketing 9 Conclusion 9 Introduction This report will focus on the possibilities for SAP Nederland to implement a new media tool for their UA program. It is necessary for the UA program to optimize its marketing strategy with new media to be prepared for the future. This research is about (digital) experiential marketing. The goal of this report is to provide the management of SAP Nederland with an advice to improve their marketing strategy with new media. F.Y.I The underscored parts in this paper are coming from literature study and external sources. 1 The company Systeme, Anwendungen und Produkte, in short SAP, is originally a company from Germany. SAP was founded in 1972 in Walldorf, the company has still got its head office in Waldorff Germany, with different offices in more than 130 countries. SAP is a world leader on the market of business software and other related services. Nowadays, SAP has more than 74.000 employees around the world. SAP helps businesses over the world to optimize their business processes. SAP makes it possible for its customers to work more efficiently inside their organization. At this...
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...The Drive to Differentiate Macy’s • BlooMingdale’s 2007 AnnuAl RepoRt Financial Highlights 2007 Net Sales (in billions) Change in same-store sales (Note 1) (in billions) 2006 $ 26.970 4.4% $ 1.836 6.8% 2005* $ 22.390 1.3% $ 2.424 10.8% $ 26.313 (1.3)% $ 1.863 7.1% % of Sales (in billions) (Note 2) % of Sales $ 2.082 7.9% $ 2.273 8.4% $ 2.138 9.5% Macy’s, Inc. is one of America’s premier national Macy’s, Inc. is one of America’s premier national retailers, operating 40 Bloomingdale’s stores retailers, operating 40 Bloomingdale’s stores and more than 810 Macy’s stores in 45 states, and more than 810 Macy’s stores in 45 states, the District of Columbia, Guam and Puerto Rico. the District of Columbia, Guam and Puerto Rico. The company also operates macys.com, The company also operates macys.com, bloomingdales.com and Bloomingdale’s By Mail. bloomingdales.com and Bloomingdale’s By Mail. Income from Continuing Operations Income from Continuing Operations, Excluding Certain Items (Note 3) Net Income $ 2.01 $ 2.15 $ 1.97 $ 1.80 $ 2.08 $ 1.81 $ 3.16 $ 2.53 $ 3.24 (in billions) $ 2.231 $ 3.692 $ 4.145 Operating (in billions) (Note 4) $ 1.149 $ .457 $ 1.163 • macy’s, inc. 2 2 The Drive to Differentiate With so many choices today, shoppers are looking for retailers that stand out from the crowd. That’s why Macy’s and Bloomingdale’s are aggressively driving to deliver a differentiated shopping experience...
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...Homelessness in California Introduction Homelessness is a condition or a state where an individual or a family does not have a home to live in. Along with that, the person is deprived of the legal and the social dimensions making him emotionally weak and in the state of isolation. Since the year 1980s, there had been a great shock to the Americans due to the rising homelessness. This led to a burst in the studies and the rising stories related to the Stewart B. McKinney Homeless Assistance Act of July 1987. In this act, there was an interference allowed of the federal government into this policy of homelessness, which had created many issues. For many years after that, this issue of homelessness remained on the top of the line in the political issues face by the Californian government. Basically the non-profit organizations focused on improving the life quality of the people in the city, especially those who did not have a place to spend their nights. It is a fact that there should be some very efficient approach to eliminate this homelessness problem, the Californian government has taken some steps and brought in a modest change in their policies to attack this homelessness problem very obviously. Their main change in the policy was to provide housing to the poor and the needy people (Hombs, Mary Ellen, and Mitch Snyder, 1982). Despite this action which the government took, there had been a consensus in the year 1980 which reflected the fact that the homelessness in US...
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...effort, energy or apathy - Procrastination: active process of avoidance (fear, uncertainty, feeling uncomfortable) energy, focus and effort are misdirected to other tasks/ activities <Procrastination – Who dose it? > - Procrastination is an almost universal affliction, one that occurs in almost every culture and is reported as early as 800 BC The Romans and ancient Egyptians both had trouble with procrastination - It affects 95% of the population (Ellis & Knaus, 1977) - and approximately 20% of those chronically (Harriott & Ferrari, 1996) - 95% of undergraduates report that they procrastinate (5% lie) Problem areas: writing papers, studying for tests, keeping up with readings <Myths and Challenges of Procrastination> Myth #1 “I cannot function in a messy environment. I cannot possibly write this paper until I have cleaned my apartment.” Challenge； There are no conditions that are necessary in order for you to write, save two: 1) You must have a writing implement (e.g., keyboard or a pen) 2) You...
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...Technology, Cell phone, Texting John W. Siggers COM/220 11/21/10 Ruth Cameron In a 1928 film there was a scene where a woman appears to have a cell phone glued to her ear was, ” in fact”, a time traveler, well that is the thinking of some conspiracy logical thinkers. However, this strange scene from a Charlie Chaplin’s 1928 film, “The Circus” where a woman seems to be telegraphing or rather phoning who looks as an unscrupulously dressed Martha Stewart, is surely a voyager from the vortex of time and space (Sawyer, 2010). How can one little technological devise come to matter so much. Technology, cell phone and texting, have made a major impact to personal lives both positive and negative, and is preferred over in-person human encounters. History over time is defined by new technology used. In each age a significant impact has attributed to the advancement in the civilization of mankind. Humanity has moved from prehistoric times into the Stone Age, the Bronze Age, and the Iron Age. During modern times, the ages defined as the Industrial Revolution, the age of steam, the steel age, the age of the automobile, and the computer age. With every new age, the people developed and used the new technology could dominate militarily or economically (Technology 2005). Technology has changed the face of modern day civilization. Technology has inundated grade schools colleges and universities...
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