...Strike costs Maruti Suzuki's Manesar plant workers food and family Chanchal Pal Chauhan, ET Bureau Sep 21, 2011, 02.37am IST Tags: * Maruti Suzuki Employees' Union| * Maruti Suzuki MANESAR: For four years, Mukesh Kumar, 25, has been painting bodies of Swifts, A-Stars and SX4s at Maruti Suzuki's fourth and most modern factory at Manesar. For the past 23 days, however, Kumar has stopped doing the job he knows best. He's one among almost 2,000 workers at Maruti, including permanent, casual and apprentices, protesting their employer's condition that they sign a 'good conduct' bond to maintain smooth manufacturing operations. Kumar and his ilk are now preparing for another period of wage loss. In June, Maruti's workers at Manesar had lost 26 days of salary for striking work for 13 days - two days' salary was deducted against each day of strike. Now, they do report to work but are locked out of the factory as they have refused to sign the bond. Ads by Google * Jobs in Maruti-Suzuki.100's of Jobs at Maruti Submit Your Resume Free. Now!MonsterIndia.com * Buy TATA Winger AmbulanceSingle Stretcher Ambulance With Extra safety at an affordable pricewinger-tatamotors.com So how do Kumar and his brethren cope with such tough times? Well, for starters, they've packed off their families back home to the far-flung villages of Haryana. Kumar, for instance, has sent his wife, brother and father to Hisar, 170 km away from the industrial belt of Manesar. It makes perfect sense...
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...shane Faulkingham May 7, 2012 Article Human Resources Management How to manage crowds at sporting events Brittany Marie Swanson Campus saft http://www.campussafetymagazine.com/Channel/University-Security/Articles/2012/02/Controlling-Crowds-at-College-Sporting-Events/Page/2.aspx During this article the author speeks about the importance of safty at college sporting events. They explain how you can run into problems such as people storming the field at the end of a game, riots, drinking, and terrorist threats. The reason this is so important is because without the correct training and preperation you cant combat this issue. Prevention is key, inorder to do this you have to see what methods have worked in the past and which ones didnt. You can do this by calling other schools, and even other proffetional level teams to try and ask them for advise. Also in prevention you need to get people involved such as law inforcement the teachers the students, and other community figures to spread the word about respectful behavior during a game. The author says that one of the huge things when it comes to saftey is alcohol. People arnet themselves when they are drunk and they tend to do stupid things. In order to prevent this problem you can refuse to sell alcoholic beverages in the facilty, search people as they come in to make sure they do not posses anything dangerous or alchol and drug related, make sure that law enforcement is controling the tailgating scene, and make sure people...
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...1) What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2) What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate...
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...1. What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? The challenges facing Maruti Suzuki management prior to adopting the oracle suite is India at the time was one of the largest car markets in the world and Maruti Suzuki was the leader of that market. Maruti Suzuki then began diversifying their market by adding financing, leasing, insurance and pre-own car business to it. Due to the size and complexity of their organization, Maruti Suzuki was having a difficult time maintaining their explosive growth and was not able to efficiently managed their information management systems. Part of their challenge stems from the fact that a lot of their information systems came local home-grown systems in India and they were not able to communicate in sync which each other leading Maruti to have extra staff in order to coordinate data. 2. What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? The advantages that Maruti Suzuki derive from working with a single vendor is when buying information systems, they will have a unified software that will be able to communicate and cut out the need for additional staff for coordinating data. Oracle also has a consulting service that can provide Maruti Suzuki managers with any information or knowledge during the implementation in order to have the transition smoothly switch over from the old information system...
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...What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2. Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate, assuring transparency and efficiency. * Oracle has also a consulting service. Consultants perfectly know the product and are able to assist managers during implementation...
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...1. Before Maruti Suzuki adopted the Oracle suite their databases were because they were rapidly growing larger and the technology that hosted their data wasn’t keeping up with their growth. Their previous systems weren’t very flexible and were very inefficient. The systems required extensive training and offered low turn around times. 2. The advantages of the company moving to a single vendor is that all of their systems and databases will be compatible with each other which promotes flexibility and makes it easier for the company to expand. Possible risks of using a single vendor could include data loss if the system as a whole were to crash, also if the vendor goes out of business the system could go down. 3. The important business factors management used when evaluating Oracles offerings were, the need for the systems to be simple and easily scalable, the company needed the databases to run multiple processes on a single network, Oracles databases also had to be compatible with legacy systems. 4. Its important that a companies vendors can integrate with legacy systems because the company doesn’t want to pay more money to replace systems already in use, with the use of middleware the company can update old systems instead of crating new ones. 5. Some of the benefits management reported from using oracles suit of products included, data being available online almost immediately, as well as allowing multiple views of data and consolidating accounts which...
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... MARKETING MANAGEMENT MARUTI SUZUKI SWIFT CONTENTS INTRODUCTION HISTORY OTHER PRODUCTS OF MARUTI SUZUKI BIT ABOUT MARUTI UDYOG LTD. 4P’s OF MARUTI SUZUKI SWIFT PRODUCT PRICE PROMOTION PLACE SWOT ANALYSIS OF MARUTI SUZUKI SWIFT STRENGTH WEAKNESSES OPPURTUNITIES THREATS PRODUCT LIFE CYCLE FORECASTING HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7. In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and D hub for Asia. It has introduced upgraded...
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...Maruti Suzuki CHALLENGE: LABOUR MANAGEMENT RELATIONS & PRODUCTION QUALITY Maruti has been in the news for almost a year now due to large number of strikes, also resulting in lock out of the factory sometimes due to labour unrest. The company says that soon afterwards, there are large scale incidents of sabotage—such as doors falling off completed cars. HRM REASONS WAGES & OTHER BENEFITS: Differential wages payment system for the similar work performed for almost similar number of hours. A contract worker is paid Rs 7000 a month and a permanent worker’s pay is around Rs 18,000; Other than salary, a contract worker is not entitled to medical benefits that a permanent worker gets, or the bus service, again which only the permanent worker can use. Yet, there is apparently little difference in the specific nature of the job for both categories. Discrimination is to the extent that even the dresses for both the categories of employees are different. This sense of discrimination hampers the working efficiency of the employees thus affecting the overall production quality of the maruti’s product WHAT NEEDS TO BE DONE: The Company can continue to keep the contract workers as it is in the benefit of the company as the company has not to worry about the labour in time of slump or even when there is a high demand for the labour. But the company HR Policies should enforce the system where there is no discrimination of the wages between both the categories of employee. As the...
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...PROJECT REPORT ON “MARKETING STRATEGIES USED BY MARUTI SUZUKI INDIA LIMITED” Date: Place: INDEX SR. NO | TOPIC NAME | PAGE NO. | 1 | EXECUTIVE SUMMARY | | 2 | OBJECTIVE& SCOPE OF THE PROJECT | | 3 | INDUSTRY PROFILE | | 4 | COMPANY PROFILE | | 5 | THEORETICAL BACKGROUND | | 6 | RESEARCH METHODOLOGY | | 7 | DATA ANALYSIS AND INTERPRETATION | | 8 | FINDING & OBSERVATION | | 9 | LIMITATION OF THE PROJECT | | 10 | CONCLUSION & RECOMMENDATION | | 11 | BIBLIOGRAPHY | | 12 | ANNEXURE | | 1. EXECUTIVE SUMMARY Executive Summary: 2. OBJECTIVE & SCOPE OF THE PROJECT * OBJECTIVE OF THE STUDY 3.INDUSTRY PROFILE INDUSTRY PROFILE Indian Automobile Industry History and development The history of the automobile industry in India actually began about 4,000 years ago when the first wheel was used for transportation. In the early 15th century, the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered automobile was created. The dream a carriage that moved on its own was realized only in the 18th century when the first car rolled on the streets. Steam, petroleum gas, electricity...
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...SWOT analysis of Maruti Suzuki SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. • Strengths: characteristics of the business or project that give it an advantage over others • Weaknesses: are characteristics that place the team at a disadvantage relative to others • Opportunities: elements that the project could exploit to its advantage • Threats: elements in the environment that could cause trouble for the business or project. Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymous with Maruti 800 – the longest running small car in India. Here is a SWOT of maruti suzuki, its strengths, weaknesses, opportunities and threats. Strengths • Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of 48.74 • Major strength of MUL is having largest network of dealers and after sales service centers in the country. • Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its products. • Maruti Suzuki recorded highest...
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...SWOT Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymous with Maruti 800 – the longest running small car in India. Here is a SWOT of maruti suzuki, its strengths, weaknesses, opportunities and threats. Strengths * Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of 48.74 * Major strength of MUL is having largest network of dealers and after sales service centers in the country. * Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its products. * Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in the previous fiscal. It recently attained the 10million domestic sales mark. * Strong Brand Value and Loyal Customer Base are big strengths for MUL * There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel efficiency like Maruti Swift, Diesel, Alto etc * Alto still beats the small car segment with highest number of sales * MUL is the first automobile company to start second hand vehicle sales through its True-value entity. * MUL has good market share and hence it’s after sales service is a major revenue contributor. Weaknesses * Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign players like Volkswagen,Nissan etc. * Government intervention due to having...
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...Submitted To: Submitted By: Prof. R. Srinivasan Gulshan Sharma FPG1113/021 Impact of working capital on the profitability of the firm | Table of Content Topic.............................................................................................................................Page No. Acknowledgement........................................................................................................ 3 Executive Summary...................................................................................................... 4 Company Profile........................................................................................................... 5 Introduction.................................................................................................................. 10 Objective...................................................................................................................... 19 Research Methodology................................................................................................ 19 Limitation..................................................................................................................... 19 Data Analysis............................................................................................................... 20 Findings............................................................................................
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...Organisational Behavior Study Maruti Suzuki India Ltd. A Brief About the Organisation Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world). A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The vision of the company is “to be the leader in the Indian automobile Industry, creating customer delight and shareholders wealth. A pride of India”. Maruti Suzuki India Ltd. has always been a leader in the Indian automobile industry & we have studied the attitudes and behaviours that prevail within the organisation which are a major contributor to the success of the organisation. Understanding of the organizations parameters Leadership Leaders can make a difference. They have the ability to influence a group towards the achievement of vision or a set of goals and hence are needed to create vision for the future, and to inspire organizational members to want to achieve...
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...ADVERTISING WITH REFERENCE TO 4-WHEELER CAR MARKETS – ‘Maruti Suzuki’ GUIDE: (Mr. Vijay Boddu) (Mr. Susheel Kumar) SUBMITTED BY: Anany Maini BATCH: FW(09-11), Noida Roll No.: 2009-11/FW/IIPM-1/DEL-5/DB1274 Area of Research: “Branding and Advertising” SCOPE AND RATIONALE OF THE STUDY Cars have always been an extension to one’s personality. Any individual when decides to buy a car always thinks which car will best match his/her own personality. These days’ cars manufacturers have aided consumer’s decisions by creating brand personality of cars. Each car has something to say and something to offer to the consumer. This is done by way of advertisements, features, designs and even celebrity endorsements. Maruti Udyog Limited is the premier car company in India. To understand the Consumers association of present brands with personality traits- with major focus on Maruti, we tried to analyze the factors that affect the brand personality of Maruti which were, Reliable, Ruggedness, Safety, Sophistication and Value for money. We have done an exclusive research of Maruti with respect to the other prevailing automobile brands in the market as our major focus of study is to understand the brand personality of Maruti in the automobile sector. From this research we got a clear understanding about the brand personality and consumer’s perception of the brand Maruti. REVIEW OF LITERATURE Brand personality is an attractive...
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...Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) Great Lakes Institute of Management, Chennai 1 Index Page 1.0 2.0 Introduction Various Technologies at Maruti Suzuki Level of CRM 3.0 Analytical CRM 3.1 3.2. 3.3 3.4 4.0 Data base Direct marketing-Data analysis Cross-selling of various value added services 5 5 6 6 3 4 Customer Retention for Service at dealers, satisfaction, thereby, sales retention for the future 7 8 10 10 10 Operational CRM 4.1 4.2 4.3 4.4 Campaign management for promoting the special offers SX4 Pre-launch Campaign management on MSD CRM 4.0 Insights for Dealer Development Division (DDD) & used car division (TRUE VALUE) Loyalty card implementation (Auto card) 11 5.0 6.0 7.0 8.0 Strategic CRM Philosophical CRM Challenges addressed by MS Dynamics CRM 4.0 Future challenges of Maruti’s CRM 11 12 14 14 Great Lakes Institute of Management, Chennai 2 1.0 Introduction Maruti Suzuki is the Indian passenger car market leader for several decades. It has crossed the 10 million cumulative domestic sales mark here today. It is the only automobile company in India to cross this milestone. The Company, which had rolled out its first car in December 1983, attained 5 million domestic sales in February 2006. The next 5 million domestic sales have been achieved in six years...
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