Premium Essay

Mary K

In:

Submitted By andy79726
Words 749
Pages 3
Why has MKC not been successful as Avon in penetrating international markets?
There are a few reasons that explain why Mary Kay Cosmetics (MKC) has not been able to penetrate the international markets as well as Avon did. The head of MKC’s Dandurand has identified at four reasons, according to the case study. Dandurand’s analysis of MKC’s limited international success was due the following reasons:
1. Marking strategy: MKC applied its U.S. marketing strategy to different foreign markets without making sufficient local modifications. For example, the application of its U.S. style one-on-one, personal, and direct selling strategy to countries outside the U.S. did not always work well because it did not fit local culture and customs.
2. Pricing: MKC’s overseas pricing strategy was a replicate of its U.S. strategy without much consideration of the local market condition such as the income level and buying power of the customers living in those less developed countries.
3. Communication: There are many layers within the company’s organizational structure that caused communication and decision issue between its headquarter, regional offices, and local subsides.
4. Products: MKC’s product line has 225 SKUs while Avon has 1500 SKUs. Considering the type of skin of Americans as opposed to Asians, MKC provided limited selections for its overseas customers to choose from.
5. Brand awareness: MKC has a poor image overseas. Dandurand blamed the company did not provide sufficient marketing resources to develop its brand. According to the case, a market research conducted in 1993 indicated that “MKC was perceived by some Canadian consumers as out of state
What criteria should MKC use in deciding how to prioritize foreign market entry opportunities?
Need Reliable Data Entry Company, You can hire a expert outsourcing company for data entry service, they can handle many of

Similar Documents

Free Essay

Mary K Ash

...SCHOOL OF BUSINESS BBA 09 (N) Assignment # 1 MARY K ASH TRAITS Personality traits | Business traits | * Never quit attitude | * Creative and innovative- introduced innovative sales techniques | * Dedicated towards her work | * Dynamic sales ability | * Leadership | * A good motivator for her employees | * Intelligent and passionate | * Role model for many women in US | * Confident and full of enthusiasm | * Visionary entrepreneur | | * Good speaker | ANALYSIS Mary K Ash was a smart and excellent sales woman. She was a woman who worked hard in a male-dominated society of US. If we compare this trait of women in US and women of Pakistan, there exists a difference; people in our society would not like women to go around the houses to do sales because there’s a risk involved in this case, especially when it comes to women in our society. Women like Mary K Ash was indeed a strong woman who dedicated her life for the betterment of women in US society, she was a source of inspiration and motivator for her employees. However, the trend in our society is changing; many woman entrepreneurs are emerging from Pakistan, one example is Benazir Bhutto who stepped out in a man’s world and created a new path for women. Although she is not with us anymore but she still remains a source of inspiration and serves as a role model for many people. Coming back to Mary K Ash, she possessed magnificent qualities; people related her...

Words: 264 - Pages: 2

Premium Essay

Transcript of Mary

...University Mary, Mother of Jesus Transcript Submitted To Dr. William Joseph Subash NBST 515 By Lisa Tipton Centerville, OH May 4, 2014 Lesson 1 History and life of Mary Introduction We will look into the history and life of Mary Mother of Jesus. Mary’s background is a key to understanding her as the human mother of the Son of God. Luke 2:6 says, “And so it was, that, while they were there, the days were accomplished that she should be delivered.” Mary represented every human who needed deliverance. It was almost as if she carried the weight of the world while also carrying the salvation for that world. While many honor her and pray to her over praying to Christ, we will learn of the human side of Mary. I. History of Mary a. Came from the line of Nathan, son of David (Luke 3:31)Matt b. Cousin of Elizabeth (Mother of John the Baptist) c. Found favor with God (Luke 1:30) d. Engaged to Joseph (Matt. 1:18) e. She was a virgin while married to Joseph until after the birth of Jesus (Matt. 1:19, 25) f. She was young and poor when visited by the angel Gabriel (Luke 1:27) II. Prior to the Birth of Christ g. According to the authors of Matthew (Matt. 1:18-25) and Luke (Luke 1:26-38), Mary was a virgin h. Knew Scripture concerning a virgin giving birth (Matt. 1:23) i. Married to a man that listened to and followed God (Matt. 1:20) Conclusion We will learn of the background of Mary and her...

Words: 3150 - Pages: 13

Free Essay

The Genius That Is Da Vinci & Michelangelo

...The Genius That is Da Vinci & Michelangelo Tammy Klapper-Sinclair Art 101 Art Appreciation Instructor: Todd Leisek October 15, 2012 Leonardo da Vinci and Michelangelo Buonarroti were two of the most famous and talented artists of their time. Born only 20 years apart, their artistic styles and interpretation had a similar focus, much of which was thought of as a reflection of their tortured and troubled minds. Michelangelo was intrigued with the precision of the human form and sought perfection of such in his work. Leonardo da Vinci saw a strong, continuous connection between art and science, and many of his works were explanations and findings of many such experiments. Michelangelo and da Vinci were both ground-breaking, pioneering artistic giants and innovators. Through their use of brilliant color, influential and powerful imagery, and their unusual ways of creating complexity in their work, they established themselves as two of the worlds’ greatest artistic geniuses. Although their artwork and forms were quite different, they shared many similar commonalties. For example, both da Vinci and Michelangelo attained much of their inspiration from passages in the bible. They were also both also extremely eccentric and seemingly tormented men who were also very misunderstood and underestimated during their time. It was also believed that both repressed their homosexuality. Both famous men have gone on to live eternally through their ageless and remarkably, breathtaking...

Words: 3964 - Pages: 16

Free Essay

Essay

...New Bethel Song List: July 2012 1st Sunday P&W * Come on and Bless the Lord with me * Empty Me by William Murphy Adult Combined Choir * Processional: Jesus I’ll Never Forget by Bishop Carlton Pearson and the Azusa Choir * Prayer Response: Holy, Holy, Holy (Hymn 1st verse only) * Offering selection: Sunday Morning Medley (Smokie Norful and the AME 12th district choir) * Sermonic selection: I know I’ve Been Changed by Bishop Carlton Pearson and the Azusa Choir * Songs for Communion: At the Cross/Oh the Blood of Jesus (Hymns) 2nd Sunday P&W * Hallelujah by Tye Tribbett * I need you more by Kim Walker Male Choir * Processional: Harvest Time by John P. Kee * Prayer Response: He is Lord * Offering: Shackles by Darrell McFadden and The Disciples * Sermonic selection: Something About The Name Jesus by Kirk Franklin (featuring Rance Allen) 3rd Sunday P&W * Lord you are awesome by William Murphy * He Loves Us by Hillsong and Kim Walker Youth Choir: Annointed Ones For Christ * Processional: Brighter Day by Kirk Franklin * Prayer Response: Hallelujah * Offering selection: So Amazing by Tye Tribbett * Sermonic Selection (Children’s Choir): Everybody Clap Your Hands by Joshua’s Troop 4th Sunday: P&W * Praise on my mind by Pastor Charles Jenkins and the Chicago Crusade Choir * Never Be The Same by Shana Wilson (featuring Tasha Cobbs) Gospel Mass Choir * Processional:...

Words: 273 - Pages: 2

Free Essay

Sommerset Historical Essays

...A, THE BRITISH ACADEMY SOMERSET HISTORICAL ESSAYS SOMERSET HISTORICAL ESSAYS By J. Armitage Robinson, D.D, Fellow of the British Academy Dean of Wells 1921 London: Published for the British Academy By Humphrey Milford, Oxford University Press Amen Corner, E.C. PRINTED IN ENGLAND AT THE OXFORD UNIVERSITY PRESS BY FREDERICK HALI, 76$ J 9 2/ PREFACE The writer of these pages makes no claim to be a historian, but he is concerned with the materials which go to the construction of true history. Occasionally he is led to revise the verdicts of historians on the ground of a renewed investigation of some isolated problem, or in the light of fuller information which has but lately become available. He hopes that he has done this with sufficient modesty. As a rule he has avoided direct controversy and has preferred a positive presentation of the revised position. He is well aware that when offered thus silently the corrections he desires to make are less likely to attract immediate attention than if he directly challenged fallacies which shelter under honoured names. But he writes from mere love of the subjects to which he has been drawn by the circumstances of his position and by local patriotism ; and he has experienced more than once the temporary blindness pro- duced by the dust of conflict. On the other hand he asks for criticism, ...

Words: 80615 - Pages: 323

Free Essay

Pale Green Walls

...try to analyze Violet describing how she sees the environment. The main theme in the short story is upbringing. The short story clearly shows the need of love, attention, and understanding from parents to its children. In this case Violet Is dealing with the need of love from Virgin Mary. She is struggling with jealousy in Mary loving another child, and her struggles becomes a frustration for her parents. The priests describes her signs of jealousy as “Very worrying” and none of them really realizes that she’s only just a child and how should she understand what Christianity is about in such an young age. It really shows how important it is not to worry too much when trying to understand your child and instead show her all of the love she in this case defiantly is searching for. All of this really comes down to upbringing and how sometimes you need to let kids be kids. Violet in a very young girl and are going through a state of her childhood where she tries to understand a lot of things. She is mute which affect her relationship with adults but it doesn’t influence her imagination which is very vivid as you see throughout all of the short story. Violet is getting obsessed with Virgin Mary and she describes her obsession like this “You learn a new word and then you begin to her it all the time? It was like that with her” she describes her as the prettiest face she have ever seen and her dress like water in a...

Words: 791 - Pages: 4

Premium Essay

Reflection Paper (Religion)

...I. Introduction ` Religion is one of the most influential topics in today’s society. When focusing on three different types of topics that necessary to me and my life, I decided to choose the three that The topics I chose to write on are: Did Jesus need to be born of a virgin, 0 Why are personal testimonies important in sharing the gospel, and If a person is a Christian, or does it matter how they live their lives? Yes, in order for Jesus to die for our sins He had to go through the birth canal so that He could be of temptation and human flesh and overcome it without sin. I think that personal testimonies are important in sharing the gospel because who better to show or tell you what God can do, than someone who has experienced it themselves. Yes they are. When a person is a Christian, they have to have a normal attitude about themselves, that they are loving and caring people who are God loving. I. Section One Did Jesus need to be born of a virgin? Yes, in order for Jesus to die for our sins, He had to go through the birth canal so that He could be of temptation and human flesh and overcome it without sin. From the day He was born until the day He died, Jesus was without sin to be a perfect sacrifice. Since, we are born into the world as sinners, a miraculous entrance into the world was required, and that’s why the virgin birth occurred. “For God has done what the law, weakened by the flesh, could not do: by sending his own Son in the likeness of sinful flesh, and to...

Words: 1330 - Pages: 6

Free Essay

Mary Barnett Cse

...My Thoughts Regarding the Mary Barnett Case Amanda Feeley Westwood College Ethics and Critical Thinking Dr. Henderson 01 November 2010 My Thoughts Regarding the Mary Barnett Case There are a few reasons in why I have concluded that Mary Barnett is guilty for second-degree murder of her child, Alison. Those reasons include: awareness of right and wrong, selfishness, and neglect. First, I would like to recap the case of Mary Barnett and some of the main details of the crime that she committed. On January 23, the defendant, Mary Barnett, left Chicago to visit her fiancé in San Francisco. She left her six month old daughter, Alison, unattended in the apartment. Seven days later, Mary returned to her apartment to find her daughter dead, she died from dehydration. Mary called the police and told them that she had left the child with a baby sitter, but later changed her story and said that she knew Alison would die in a day or two, and that she did not intend on returning home. She was charged with second-degree murder: intentional murder without premeditation. If convicted, she could face up to eighteen years in prison (Chaffee, 2009, p. 65). Next, are the key testimonies of the witnesses that spoke against and on Mary’s behalf during her trial. The witnesses and their testimonies played a key part in my decision of a guilty, verdict, of Mary’s actions. Mary was mentally evaluated by two different psychiatrists; one was her own personal...

Words: 888 - Pages: 4

Free Essay

Portraits

...Jean Fouquet: Etienne Chevalier Presented by St. Stephen Van Eyck's realism soon enjoyed international renown. In Italy, Bartolomco Fazio extolled the Flemish artist in 1455/56 as the "prince of our century's painters". In France, too, where Burgundian art was already well known, the new style quickly won favour, becoming known as "la nou-velle pratique". Traces of its influence can be felt in the work of Enguerrand Charonton, and in the celebrated Pieta of Villeneuve-les-Avignon, painted c. 1470 by an anonymous master of southern France. The donor, whose face is realistically represented, is shown kneeling in an attitude of prayer at the bottom left of the Pieta. His white robe, as well as the attribute of oriental architecture (the Church of the Holy Sepulchre in Jerusalem) against a gold background, suggest he has travelled as a pilgrim to Jerusalem. The artist has given powerful dramatic expression to the grief of the mourners, and the intention to introduce the donor into their company seems obvious enough. Nevertheless, the gaze and gestures of the donor have not (yet) made any impression on the holy figures themselves, so that he remains outside their gestural narrative. Although part of the painting, the donor thus seems somewhat isolated within it. His gaze is intended to be directed towards the events taking place, but in order meet his patron's demands, the artist has painted him looking less into the centre of the painting than diagonally out of it. Etienne Chevalier's...

Words: 2936 - Pages: 12

Premium Essay

C228

...AALSKDJF AKF ALKSDF KAJDKF AKSDFKLJ AKDFJ KA KDJF KDJAK AKDJ FKDJF KDJF A FDFHE DJKALSE KDJAE EKFJALK EKFJ JE ;AKE EKJFA EJJE A;KEJ EKJSJ FJKWEL LKSJF KDJALFJ ALDKJ LAKSDJF LAKDJ LKJ L JLKDJ ALKJ ALKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJLKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LK JLKJLK LJ LKJLKJ JKLJ LKJ JKLJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJLKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ LKJ...

Words: 256 - Pages: 2

Premium Essay

Ambrogio Lorenzetti's Peaceful City

...The features of Ambrogio Lorenzetti’s fresco, Peaceful City, from Effects of Good Government in the City and in the Country, and Duccio’s panel, Virgin and Child Enthroned with Saints, differ greatly in many aspects. The allegorical and secular functions present in Lorenzetti’s fresco depicts the city and landscape of Siena rather than a biblical scene which is represented in Duccio’s panel. Unlike Duccio’s panel and various other pieces produced during this time period, Lorenzetti’s panel depicts a secular or political theme rather than religious. Duccio’s panel is composed of great detail and depicts the court of Heaven. Mary and Jesus are the largest figures and the two are arranged in the center of the painting, making them the focus....

Words: 365 - Pages: 2

Premium Essay

Maria The Jewess Research Paper

...Mary or Maria the Jewess also known as Maria Prophetissima in Latin, Maria Hebraea, Maria Prophetissa, Miriam the Prophetess; Mariya the Sage and Mary the Prophetess, was an alchemist who first appears was in the works of the Gnostic Christian writer Zosimos of Panopolis, another well-known alchemist. According to him, she's identified with Miriam the sister of Moses and lived between the first and third century A.D. She is attributed with the invention of several kinds of chemical apparatus and is considered to be the first non-fictitious alchemist in the Western world. In the 4th century, Zosimos wrote his book “Peri kaminon kai organon” (On Furnaces and Apparatuses) which is considered to be the oldest book about alchemy. In it, he describes several of her experiments and instruments. In his writings, Mary is almost always mentioned as having lived in the past and being one of the “sages.”...

Words: 555 - Pages: 3

Free Essay

Russia

...last year of hooliganism motivated by religious hatred for an anti-Vladimir Putin protest in Russia's main cathedral. One of the women has had her sentence suspended on appeal." Judge Galina Yefremova rejected the petition, saying the court that sentenced Alekhina had already taken the child’s existence into account. Reaction: The crime that the two women had committed was very disrespectful, and definitely deserved harsh prosecution. They interrupted a church service and subjected people to whatever point they were trying to make. They covered their faces in church, a big disrespect in the Orthodox religion, stormed the Altar, forcing the church service to stop. Also, women are not allowed in Orthodox Altars, sang a prayer to the Virgin Mary which included swearing. Sinning there. and had their backs to the Altar, another disrespect. Imagine this happening in a Catholic church or a Muslim mosque. No one would be defending these girls if that was the case. But it was an Orthodox church in Russia, which is why people find this anti-Putin-ism related. They interfered with the Orthodox religion, showing disrespect and I support the court ruling. However, the issue that one of the woman brings up...

Words: 362 - Pages: 2

Free Essay

Representation of American Art History

...The six works of American art that I have chosen all represent women. These paintings show how women were depicted by American artists. Some of the works of art show only women or children, while one of the portraits shows a couple. John Singleton Copley painted Portrait of Mr. and Mrs. Thomas Mifflin (Sarah Morris). This is the only portrait that I have selected that shows both man and woman. I feel that these six works of art show the growth of how women were presented from 1671-1893. The works of art that I have selected are Mrs. Elizabeth Freake and Baby Mary(1671-74), Mr. and Mrs. Thomas Mifflin(1773), The White Girl(1862), Miss Amelia Van Buren(1891), A Virgin(1892-93),and Lady Agnew of Lachnaw(1892-93. I believe that these paintings are similar in many ways, yet different as well. Anonymous, Mrs. Elizabeth Freake and Baby Mary, This painter, although unknown, can be attributed to half-dozen portraits that were painted in Boston. This colonial painter shows their knowledge of traditional British portraiture that is derived from representations of Elizabeth I. As you can see by looking at this painting, this artist gave more attention to the clothing that Mrs. Elizabeth Freake is wearing then to Mrs. Freake’s characteristics. This portrait was done in oil on a 42 ½ X 36 ¾ “ canvas. One way that I feel that this painting is different than the other paintings is that it is a pendant portrait. This was painted to hang next to the portrait of Mr. Freake. These paintings...

Words: 1865 - Pages: 8

Premium Essay

Religion

...even gave the disciples authority over unclean spirits with power to cast them out and to cure all kinds of diseases and sickness as in the Gospel today. But for me, what can I do? I cannot cure the sick nor diseases. I do not even have the power to cast out the unclean spirit. The Rector cannot provide me what Jesus provides for the disciples. Well, I do not expect that the Rector is like Jesus. So the Rector gave us a word of encouragement. Just go to the Hospital and smile. So we went to the Hospital and the moment we entered into the ward, we were chased away by the patient. I felt discourage at that time, but not strong enough to pull me down. The second time we went, I brought Mother Mary and St Joseph together with me so that we will not be chased away again. So it does. Mother Mary and St Joseph help us through the day. I cannot do like what the disciples did, so I have to focus on what is possible to do. And what is possible for us is just being with them and smile. St. Francis once says that, preach...

Words: 475 - Pages: 2