...Make up, distributed by many different companies with a lot of brands, is advertised an extreme amount of times in different areas like a store's wall, magazine ads, and the most popular television commercials. Drugstore make up seems to be the most advertised on television, and the two most advertised make up brand is Maybelline New York and Almay. Both of which are very popular and favorite brands of consumers, come up with so many different types of products for each feature of the women's face. Both brands also come up with really good and distinct commercials to promote their products, and though each distribution is a competitor, they are equally popular and sell. While Almay successfully advertises their products by using descriptive words, a simple background, and a tranquil, mood; Maybelline also successfully promotes their products by using different objects to symbolize their description, creating such edgy and fierce scenery for the set of the commercials. Currently, all of the commercials for Almay have the same actress to promote the makeup which is Kate Hudson. She is the voice behind the commercial and uses descriptive words to portray the makeup, which not only draws the consumer’s attention to give into the makeup, but also makes the product sound that it is a promising good quality. A cover up made to appeal to the beauties who don’t get enough beauty sleep, is advertised with its name, Almay Wake-up Make-Up. Hudson describes this cover up to have “hydrating...
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...How to Be “Beautiful” (or something of that nature) Almost every supermarket and drugstore in America has one section filled with lights, mirrors, bright colors, new music, and hundreds of options. This section is commonly referred to as the beauty section, or what I like to call “the money hole.” Makeup industries oftentimes advertise their products so well that women will go to any extreme to get their hands on what they feel is the fountain of youth in a bottle. Countless amounts of creams, blushes, lipsticks, and bronzers all give women the promise of looking better than they naturally do, when in actuality, many women have never heard the phrase “less is more.” Society has moved past that stage, and the phrase “use every product you can find” is more applicable. Here is how to look “beautiful” today; which means abiding by the new and so-called improved phrase. Before stepping foot into the beauty section, look in the mirror and analyze what exactly needs to be corrected, whether it be a toucan nose, bug eyes, or ghostly white skin. Be sure to base all decisions off of the views and opinions of others, rather than your own thoughts. There is a product for each and every flaw, so be sure to look for them all. If needed, ask the opinions of enemies – they are always a very reliable source. Once all flaws are found and the inevitable tears are shed, head to the closest beauty store. Upon arrival at the store, head straight to the beauty section and find an associate...
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...Reason of choosing BENEFIT cosmetic brand the product that I commonly purchase is benefit cosmetic from san Francisco. I usually buy a compact powder, primer, foundation, eyeliner and mascara. I bought brand cosmetic benefits because the benefit has many advantages compared to other cosmetic brand. such as for example powder and foundition benefits when durable and stay flawless on the face and does not cause irritation . the price is not too expensive at around Rp. 500 000 per products able to show quality of cosmetics compared to other more expensive brands. I usually buy the cosmetics directly to the store that sold the product. As we all know that the actually the uses of cosmetics cannot be used every day. I usually just buy the cosmetics every six months because I only buy when I finished the product. The stores that sell cosmetic benefits are in some malls in Jakarta such as plaza Indonesia and plaza senayan. they also sell their products at Sephora cosmetics store in Indonesia that located in plaza Indonesia and kota kasablanka mall. They also do the online shopping and giving free delivery for their consumer. Company background Benefit is founded by two twin sister jean and jane ford in the middle of 1970, Benefit enjoys a resolutely unique status in the realm of cosmetics brands .The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women...
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...successfully, hiding their natural beauty as well. Since cosmetics give them confidence, they do not want to look at the health problem that it causes. And they are absolutely willing to spend a lot of their time applying makeup and a good portion of their money buying makeup. As a result, their grades become lower while they become addicted to cosmetics, and they feel anxious and uncomfortable to see themselves when they remove their masks. Despite the positive effect that makeup has on beauty, restraining from using cosmetics can help college girls attain a more successful college life. Media always has a huge effect on the way people think. In many fashion magazines, TV shows or advertisements, we can see most women wear makeup such as mascara, lipsticks, eye shadow, eye liners, and foundation. They tell us how they feel confident under the cosmetic condition. Eventually, they affect people’s perception of female’s beauty—if women want to show their attractiveness, they must wear makeup. Many college girls like fashion. Through the media, the images of those beautiful women plant an inaccurate message in college girls’ minds: cosmetics can make them as attractive as those models. Therefore, they intimate that women wear makeup in order to fit into the society’s ideal of beauty. However, many college girls put their lives at a risk while gaining this artificial beauty from wearing makeup. Many cosmetics are made of toxic chemicals that can cause some serious diseases such as...
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...Maybelline I PROBLEM STATEMENT: Developing a successful strategy which would allow Maybelline gain a successful position on the face products market. The mass cosmetic segment is growing 10% on average annually, foundation is the 2nd largest segment in this area. There are three main competitors who have established a strong position in this segment: Revlon (mature women), L’Oreal (women between 35-54) and Cover Girl (teenagers). The product is characterized by its lengthy purchase cycle, higher price, independence of fashion trends and strong loyalty of the customers. II. RECOMMENDATIONS: Entering the face segment by starting with the mainstream mature segment, going gradually to mature women segment, which will involve some changes to be made in the overall Maybelline image since it is mostly associated with younger audience and developing a successful product which would compete with Revlon’s. III. RATIONALE: The populations which are expected to grow the fastest in the US are those of women above 14 yrs old (119 mln by 2005) and mature women. Since the Research and Development does not have any age defying solution ready at the time, the younger women segment can be addressed with the already developed products. The company has already loyal customers in this segment and has introduced some foundation products before. The mature women segment is our ultimate target since it is this segment that uses more face products. While penetrating the younger women segment...
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...1.1 Introduction Consumer behavior is the act or process that been taken by buyer before purchased any kind of product or goods. According to Solomon, 2006 consumer behavior is the study of the process involved when individual or group select, purchase, use product or services to satisfy they need and wants. (p.6) Even though Solomon said that consumer behavior is the process of purchasing but Schiffman ANDKanuk (2007) agreed that consumer behavior its not only about the process itself but it also about method and approaches that been use to evaluate the decision making. Blakewell, 2001 also agreed with Schiffman and said that consumer behavior has responded to the modern marketing. Consumer are viewed as rational decision maker by Zinkhan 1992 always concerned with their self interest before purchase but due to modern marketing approaches their have five different aspect including advertisement give a huge impact to decision-making (Foxall, 1990). On consumer behavior theory, buyer will consider price as one of the aspect that will evaluate before purchased product but in modern marketing consumer will buy whatever product even though the price was higher as long supplier know how to attract the consumer to buy the product. Market strategy affect attitudes towards the products and services and ability to attract customer for future growth. It assesses the role of articulation of marketing strategy to fine tune business trends in promoting the product image and attractiveness...
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...COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely fascinated by it. Well being the curious little kid that I was, I decided to be exactly like mommy and do what she did. Bad idea! I ended up in the emergency room because I had super glued by eyelashes together. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. Body I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. 1. Identifying all these factors into helping determine what products to use on an individual. B. Its application is solely for beauty purposes. 1. You mostly see this kind of make-up done in editorial spreads in magazines, on television, in films or on the runway. II. Character make-up is to help define and develop the characteristics needed for a certain role. A. This process helps age...
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...Maybe you’re going to a party or maybe you have a date. Whatever the reason, women tend to pile tons of make up on their without knowing the chemistry behind it all. What exactly is chemistry? Chemistry is the science that systematically studies the composition, properties, and activities of organ and inorganic substances and various elementary forms of matter. So what chemistry is used in the process of developing the products that enhance our beauty? Mascara, it’s the most basic, yet need-to-have by every women. This beauty product however is not easy to make. Most ingredients required in this product undergo the process of chemistry. One of these examples is the ingredient chromium oxide (which is used as a pigment). In order to create chromium,...
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...Situación En esta actividad le han asignado la dirección de red 172.16.0.0/16 para la subred y la dirección IP de las redes que se muestran en el Diagrama de topología. Para que se puedan cumplir los requisitos de direccionamiento utilizando la red 172.16.0.0/16 se utilizará la dirección IP de la LAN. La red posee los siguientes requisitos de direccionamiento: • Sección de red East • La LAN1 N-EAST (Northeast) necesitará 4000 direcciones IP de host. • La LAN2 N-EAST (Northeast) necesitará 4000 direcciones IP de host. • La LAN1 SE-BR1 (Southeast Branch1) necesitará 1000 direcciones IP de host. • La LAN2 SE-BR1 (Southeast Branch1) necesitará 1000 direcciones IP de host. • La LAN1 SE-BR2 (Southeast Branch2) necesitará 500 direcciones IP de host. • La LAN2 SE-BR2 (Southeast Branch2) necesitará 500 direcciones IP de host. • La LAN1 SE-ST1 (Southeast satélite1) necesitará 250 direcciones IP de host. • La LAN2 SE-ST1 (Southeast satélite1) necesitará 250 direcciones IP de host. • La LAN1 SE-ST2 (Southeast satélite1) necesitará 125 direcciones IP de host. • La LAN2 SE-ST2 (Southeast satélite2) necesitará 125 direcciones IP de host. • Sección de red West • La LAN1 S-WEST (Southwest) necesitará 4000 direcciones IP de host. • La LAN2 S-WEST (Southwest) necesitará 4000 direcciones IP de host. • La LAN1 NW-BR1 (Northwest Branch1) necesitará 2000 direcciones IP de host. • La LAN2 NW-BR1 (Northwest Branch1) necesitará 2000 direcciones...
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...dominio Roles y Características Una vez instalado Windows Server 2008 y configuradas algunas opciones básicas de Windows Server 2008 desde el Panel de Control o desde el Administrador del Servidor, las siguientes tareas a realizar es configurar la función o rol que debe desempeñar el servidor dentro de nuestra infraestructura de red. Un solo servidor puede realizar la labor de varios roles o funciones, pero dependiendo de la calidad de servicio, número de usuarios, cantidad de tráfico en la red, etc., puede ser necesario la instalación de servidores especializados, como pueden ser servidores de archivos, servidores de impresión, servidores web, etc. ¿Qué es un Rol? Un rol consiste en una función principal de un servidor, en un servidor se pueden instalar una o varios roles según decidan los administradores del sistema. Cada rol puede incluir uno o varios servicios o elementos de instalación opcionales. En Windows Server 2008 están disponibles los siguientes Roles: 1 2 Para acceder a la gestión de roles, debemos ejecutar el Administrador de Servidor, en el apartado roles, haciendo clic con el botón derecho de ratón nos permite agregar, eliminar roles etc. 3 ¿Qué es una característica? Las características son programas que aunque no forman parte directamente de los roles, complementan sus funcionalidades, independientemente de los roles que estén instalados. Por ejemplo, la característica de Cliente Telnet nos permite comunicarnos remotamente a un servidor...
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...deseada, tal como se observa claramente en el poema de Heredia, cuando hace referencia al huracán, la tierra, el aire, el sol, aún desde su inicio en el título la palabra tempestad, etc. El poema de Heredia contrasta con el famoso Culto de Nat de origen Budista, que presenta el elemento del viaje de la vida amenazado por la naturaleza. Otro aspecto intrínseco del romanticismo lo es el tema de la muerte, tema que continuamente se observa presente en ambos escritos, tanto el poema de Heredia como en el cuento de La máscara de la muerte roja de Edgar Allan Poe. En el poema de Heredia se hace referencia a la muerte de diversas formas, entre algunas; “Luz fúnebre y sombría”, justo seguido dice “¡Pavoroso calor, velo de muerte!”. En el cuento de Poe el tema de la muerte se presenta de diversas formas siendo una de ellas cuando el autor dice, “Los sueños están helados” e indiscutiblemente en el mismo titulo de la obra se ve presente el elemento de la muerte. El cuento de La máscara de la muerte roja de Edgar Allan Poe, es sin duda representativo de la época del romanticismo y en especial del romanticismo oscuro. El cuento proyecta en su contenido, elementos de extravagancia, irracionalidad, misterio, el encierro como cuando el autor dice, “Las puertas de la muralla eran de hierro” evidentemente haciendo referencia al encierro que representaba el clasicismo. Todos estos elementos son de...
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...was in 2010, which was a great success for a mascara. Rimmel used Jagger again because of her "creativity and eclectic London style"(Georgia May Jagger). The advertisement for ScandalEyes Mascara uses the seductiveness of a female criminal to entice the viewers to consider the purchase of the product. Rimmel, the speaker, is advertising their new mascara, ScandalEyes, to women who want to get the most of their eyelashes. The audience for the TV advertisement for the mascara is women. It is not specified, but the product is shown being used on the female model. At the end, the message is given from the voice of the male narrative saying, "The better the scandal; the better the look." It is a creative way to subtly talk about the mascara. With the product name ScandalEyes, it gives the mascara a wild image. The fashion model, Georgia Jagger, takes on the role as a criminal to convince the audience that the Rimmel London mascara will give a daring look. Georgia Jagger has appeared in many fashion magazines before signing a cosmetic contract with Rimmel London. The method of using ethos gives Rimmel an advantage because models are role models. People, in general, will take any advice from someone they admire or look up to. The advertisement use visual evidence that Jagger is beautiful and confident. She has the credibility to offer beauty advice. In the TV commercial, phrases are used to persuade the viewer to purchase the mascara. It leaves the audience with a thought in their...
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...girls (ages between 16 to 20) who were trying to decide which brand of mascara to purchase. One of the girls expressed her current mascara was not satisfactory, and her friends were there to help her choose the best one. To simplify things, we will call the girl who disliked her current mascara “A” while her friends are referred as “B”, “C”, and “D”. They began by walking along the Beauty section and checking all the different brands. As they passed by each brand, “B”, “C” and “D” would give their own comments of that brand to “A”; they commented on the price, quality, and their overall brand impression of each brand. Although the opinions and preferences of “B”, “C”, and “D” conflicted, they finally came to the same conclusion - that “Maybelline” had the best quality of mascaras with a price that was affordable for “A”. “B”, “C”, and “D” also remarked that Maybelline products are exceptional because they have heard positive reviews from their friends and also because of their cute packaging. Now that they have settled on a brand, they started comparing different varieties of mascaras and that took a very long time since they were comparing every single and trivial factor of each mascara (ie. Waterproof, color, price, effect, brush size, brush design). I remembered “A” wanted the mascara that was the most basic and cheapest one. However, her friends all disapproved of it because they said that basic mascara did not have any special effects...
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...ingredients. One man in 100 and fully 25 percent of women surveyed apply 15 or more products each day.” (ewg.org) But the price they pay for that flawless look is beyond imaginable; research indicated, personal care products contains 10,500 unique chemical ingredients and some of them can be carcinogens, affect female reproductive system because of disruption in the endocrine system (ewg.org). Almost all cosmetic products have chemicals in them and those chemicals can be very harmful for the human body. Today, we are going to focus on one of the cosmetic product Mascara; we are going to be looking at the harmful chemicals mascara contains and their short-term and long term effects on the human body. In the ancients day’s men and women used paint to bring out their eyes. The eye paint primarily contained copper-based green ore called malachite that was mined from nearby quarries (Castro, 2006). But now a days people use Mascara which contains iron oxides, carbon black, ultramarine blue, pigments, beeswax, carnauba wax and paraffin wax, water, color additive, thickening polymers like ceresin, gum tragacanth, methyl cellulose, linseed oil, castor oil, eucalyptus oil, lanolin oil, sesame oil, turpentine oil (Anne, 2015). If we compare the products from the old times to now we can see there many modifications new chemicals are added and even the application of the makeup is far more advanced. None the less it is a lot more harmful from what they used in the past. Some of the most dangerous...
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...1 . INTRODUCCIÓN El trabajo aquí presentado consiste en el diseño de un acelerómetro basado en tecnología MEMS. A partir de los datos y fórmulas dados en el enunciado de la práctica decidimos optimizar el dispositivo en función del parámetro de aceleración, diseñándolo de forma que detectase una alta aceleración. Además de optimizar este parámetro, también intentamos hacer que el número de vigas que componen la parte móvil fuera lo más pequeño posible, llegando a reducir bastante el tamaño del dispositivo. En el siguiente apartado pasaremos a comentar lo anterior con más detalle, a la vez que vamos mostrando cómo llegamos a la optimización anteriormente comentada. 2 . DISEÑO TEÓRICO DEL ACELERÓMETRO 2.1. FÓRMULAS USADAS Las fórmulas que hemos usado para llevar a cabo los cálculos son: – – – – – Frecuencia de resonancia (I): o= k / m (m=masa de parte móvil) Desplazamiento de la masa (II): y=F / k (F=fuerza ejercida sobre la parte móvil) 2 Desplazamiento de la masa (III): y=a / o (a=aceleración que se desea medir) Constante elástica (IV): k =4 / 6 EWH 3 / L3 (E=módulo de Young del material, W=anchura de la viga, H=espesor en la dirección de deformación, L=longitud total de la viga) 2 Tensión mecánica máxima (V): max =3FL/ 4WH 2.2. ESPECIFICACIONES Los datos de partida, hallados mediante el método de suma de dígitos de los DNIs de los componentes del grupo, han sido: – – – Sensibilidad mínima: S≥1.2 mV /m/ s 2 Tensión de alimentación: V s=±20...
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