...this as a memorable fresh and healthy restaurant on the campus Now lets recover our business and industry profile FMC will be a partnership business. The land will be leased for 5 years by DU for the FMC. We will invest some amount of our restaurant own and rest we will collect nfrom any commercial bank. Now lets look over the 3 cs of FMC Customer: our target customer will be students teachers and staffs of the university and also people from outside the campus Competitors: we have no direct competitors as we will be the only mashroom restaurant in the campus. Secondarily food restaurant around the campus our competitor Company: we will serve nutritiouis and tasty food that is alternative to meats and eggs. Lets talk about the marketing strategy: our strategy is sell for tomorrow not just today we include –flyers Billboards e business etc Here is the sample of our flyers Marketing analysis- 7 ps of restaurant Product- our product is food item made of mashroom Price- our pricing will be product line pricing and discount pricing Place- our place will be in front of the central library People- we have efficient staff to serve our customer better Process- we will research the quality integrity of our product Promotion- we will use below the line promotion Physical evidence- will be our customer feedback We also analyzed five forces model of our restaurant Lets look over the swot analysis Our main strength will be the ease of accessibility to...
Words: 414 - Pages: 2
...Introduction Mushroom is a large reproductive structure of edible fungi, which is the most popular nutritious, delicious and medicinal vegetable in the world. It is now one of the promising concepts for crop diversification in Bangladesh. The climatic condition of Bangladesh is completely suitable for mushroom cultivation. It does not require any cultivable land. It can grow in room by racking vertically. Therefore, its yield as well as benefit per unit area is higher than any other vegetable in our country. It requires short time, little capital and easy technique for cultivation. This is why all types of people like male and female, youth and old even children and disabled can easily participate in its cultivation. Therefore, it can generate huge scope of employment opportunities for unemployed people. The raw materials for mushroom cultivation like sawdust, paddy straw, wheat straw, sugar can baggage, waste paper, used cotton, dervishes etc are very cheap and available in our country and no materials are required to import from abroad for its cultivation. Moreover, no chemical is necessary for its cultivation, therefore it is completely organic and eco-friendly. Used substrate of mushroom cultivation is one of the best sources of organic matter in the soil. Its cultivation may be “a lifeboat” for survival of the landless people who do not have any source other than their houses and own labor. Its cultivation can transfer as a cottage industry and create a goods opportunity...
Words: 6858 - Pages: 28
