...target reach. • Online advertising avoids expensive long-term contracts, can be placed in a short amount of time, and can be launched on demand. i.e. Calyx can run a mass of online ads in a short period of time such as before busy holidays like Valentine’s Day and Christmas even on a relatively tight budget. • Calyx could differentiate their brand and products from other major competitors who have been advertising extensively through mass-media. • Since Calyx has already received orders via their website, online advertising could make customers have a seamless shopping experience. And it could prevent customer secession and customer complaints. • Calyx could track and receive more accurate feedback through internet advertising. With the information they received, they would be able to determine whether the current marketing and advertising strategies are succeeding or not. • Calyx can collect the history of online purchases and adopt ono-to-one marketing strategies by analyzing the consumers’ behavior. So, they could pitch more personalized and effective advertisement to customers. Pros and Cons of the other options: • Increase the number of catalogs. o Pros: Because of their past experience, it is easy to execute and relatively easy to predict how much revenue they will get from an increase in catalogs. o Cons: Catalog mailings to prospective customers are explicitly ineffective and costly. So, this option does not address the underlying problem of not targeting new customers...
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...The media has given to us the latest gossips and news which have entertained and amused us over the decades. However, the content that is delivered to us are not always reliable or trustworthy. This is because the media targets the audience’s needs, so the media gives them what they would like to hear regardless of what is the truth. Overall media delivers news that are entertaining but not necessarily trustworthy. 1. News: Keep you update it in what happening throughout the country. Update it in event. Source of information and knowledge. 2. Entertainment: Entertainment is vital in our daily life. Source of distraction from stress. Make routine interesting. 3. Not trustworthy: Misleading news. Brain wash. Expose to bribery. Media has its pros and cons. Viewers are advice to monitor on programs they watch and make sure that they are legit. Viewers have to be responsible on which element of the media they need to absorb and which not to. Otherwise the media is a great medium for us to implement to our life. Essay: The media has given to us the latest gossips and news which have entertained and amused us over the decades. However, the content that is delivered to us are not always reliable or trustworthy. This is because the media targets the audience’s needs, so the media gives them what they would like to hear regardless of what is the truth. Overall media delivers news that are entertaining but not necessarily trustworthy. Today mass media...
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...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular...
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...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
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...In general, "media" refers to various means of communication. Media refers to communication devices, which can be used to communicate and interact among two or more people. Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an important part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. Mass media is a double-edged sword which means that there are positive as well as negative influences of media. Advantages : The common man gets the latest news within a fraction of seconds. The distance is not at all a barrier now. The news they get through media help them in their daily life a lot. We get the latest news in our home due to the television set. We can bring out the hidden talent, we can get public opinion about certain events, current issues. Television is quite popular because people can get easy overview from news. Television also entertains and educates people. Children’s knowledge increases by watching geographical channel, quiz programs and speeches by famous personalities of different fields. Radio has its own advantages...
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...popularized by the mass media. Theories The contagion theories have been rejected and forwarded in matters pertaining to terrorism and the effects of mass media. Some scholars have denied a relationship that could be termed as cause-effect. There has been literature that has implicated the media as responsible for the effect of contagion when it has come to terrorism violence but these claims have proved to be unsubstantiated. However it is to be pointed out that the media’s reporting or non-reporting of terrorism does show evidence of contagion effect that is brought about by the coverage. To be more specific, there was shorter lag time emulation for example in the cases of hijackings, kidnapping, assassinations and bombings when it came to television coverage. This was realized by scholars (Weimann and Winn) The pros and cons with regards to the contagion effects are that the media on one hand can help to curb terrorism by showing the world how terrorism destroys and the international community can respond strongly against the terrorists. The downside is that terrorists through the media have a platform to air their propaganda to other likeminded individuals in the society. To some extent, the terrorist’s tactics are effective and the media deals with this by not highlighting their propaganda in the news. The U.S being a leading super power can without doubt tackle this strongly emerging issue by it having laws that govern the extent to which the media reports on some...
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...globally * Example: Paris Hilton * Targets a general wide audience (“mass culture”) * Commercial media that is for general consumption * Directed to the common people * Belongs to the people * Invokes a individuals tradition and roots 3.) Cool hunters are people who go around looking for the next person that is considered cool and what will be the start of a next new trend. They research the underground trends of fashion-forward youth in order to appropriate them for mass consumption. The triumphant circularity of cool hunting refers to: * No coherent philosophy of cool * Can’t manufacture cool, only observe it * Must be cool to know cool * Look for people first and cool things later 4.) 5.) The functionalist approach argues that the explanation for popular culture is our obsession with “mass entertainment” in terms of their social uses or their function in generating solidarity among individuals within large and anonymous communities. It also emphasizes how the symbols, rituals, and practices surrounding its production and consumption can bring people together as a social adhesive by generating a shared sense of social solidarity and reinforces the collective conscience. The critical approach says that the explanation for popular culture is its’ ability to reflect and reinforce the enormous economic and cultural power of the mass media industry. It emphasizes the darker aspects of popular culture – its ubiquity and...
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...your self and maybe even your own culture. When you have the ability to look past biases it becomes easier to communicate more effectively. Diversity training helps to identify those biases and countermand them. Technology affects diversity just as diversity affect communication according to Shachaf (2008). “Results suggested that cultural diversity had a positive influence on decision-making and a negative influence on communication. ICT mitigated the negative impact on intercultural communication and supported the positive impact on decision-making. Effective technologies for intercultural communication included e-mail, teleconferencing combined with e-Meetings, and team rooms. Cultural diversity influenced selection of the communication media”(page 1). All is not lost. If used correctly and ethically, technology can help communications as much as diversity may harm communications. Ethics The philosophical study of right or wrong, creating recommendations on how to apply the concepts and their recommendations are the core concepts of what we call ethics. The importance of ethics communication is as straightforward as they are important. The application of ethics...
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...15 MASS MEDIA A) Types of mass media (advantages, disadvantages) B) Press media C) Radio, television A) Types of mass media (advantages, disadvantages) Mass media – an important role in the society, too powerful and influential Importance: source of information (easily available, complex, cheap) We learn about: world around us, inventions, new technologies, achievements B) Press media: newspapers, magazines and journals - Different sorts of articles: • on economics, politics, social life, sports • Editorials (personal opinion of the editor about something in the news) • Features (special reports about subject, place, person) Newspapers - published every day/ even at weekends - Serious papers : objective + serious news - Tabloids : entertaining stories, gossips about famous people/celebrities Magazines – published 1x a week/month - National and international news - various articles, stories - different according to: hobby/age/gender Journals – serious magazines written by experts C) Radio, television Radio - If we don’t like reading/ it’s expensive to buy a newspaper every day - We listen to the radio news read by a presenter - Music - Is very popular, variety of channels - Advantage: listen throughout the day, no matter what we’re doing - Variety of radio programmes to choose from: o news + weather forecast o chat /quiz/ breakfast/morning shows o educational programmes o phone- in programmes o documentaries Television - The most popular source of information - Much time...
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...University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: |Questions |Answers | |What is meant by the term media |The term media convergence with regards to technology means the merging of different | |convergence with regard to technology, |content in different media channels. An example of that would be books, newspapers, and | |and how has it affected everyday life? |magazines can now be found on the Internet using any laptop, smartphone, e-reader, or | | |tablet. The lines between traditional media and technology are becoming blurred. As forms | | |of media converge, previously unavailable methods of communication emerge, changing the | | |way we send and receive messages. In the past there were clear lines between radio, TV, | | |printed media, and the internet. Now newspapers and TV programs all have their own | | |websites giving up to date news as it happens. Printed media can be accessed on the | | |internet using an e-reader that gives the conveniences of the internet and electronic | | ...
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...Московский государственный университет имени М.В. Ломоносова Физический факультет Кафедра английского языка Mass Media Составитель: Гариян А.А. Москва 2012 Part 1 Mass Media Different types of Mass Media There are different types of mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern-day world. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. There are several types of Mass Media: 1) Print Media: •Newspapers •Magazines •Booklets and Brochures •Billboards 2) Electronic Media: •Television •Radio 3) New Age Media: •Mobile Phones •Computers •Internet •Electronic Books Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...Any citizen can turn on the news throughout the day and become informed about a murder or robbery that just recently happened by a solo individual, but yet do not hear about how a corporation is slowly killing off a group of people. The media seeks information based on the saying “if it don’t bleed, then it isn’t a lead” and corporate America crimes don’t bleed because the corporations are slowly and silently killing people. It is much easier to charge and convict an individual compared to a corporation. A male con commit cold blooded murder today and will be caught tomorrow, but yet the justice system cannot catch the corporation whose is slowly killing thousands by their medication that is manufactured by them yearly. Individuals commit...
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...MODELS OF MEDIA STRUCTURE AND PERFORMANCE AND THE MEDIA IN COLOMBIA Communication institutions April 25. 2012 Adele Alandete 327164547 Mr. Eran Naot Sammy Offer School of communication, The IDC, Herzelia This paper aims to present, the way the different theories of media structure and performance, can be applied to the media in Colombia. In this specific case the development media model and to a lower extent the social responsibility theory will be studied. Colombia has a free market economy with major commercial, and investment ties to the United States, the European Union, Venezuela and China. Colombia's wealth comes from a number of sources. It is rich in natural resources and agriculture. Colombia has the fourth largest economy in Latin America, but income and wealth are unevenly distributed. Only 13.8% of total income is allocated to the poorest half of the population, while the wealthiest 10% of the population benefit from 46.5%. Media holders are off course in this 10% percent of the population, and because of their economical power they strongly influence politics in the country. Colombia has two main political parties; liberal and conservative, almost entirely controlled by these few families. Each political party makes sure to reinforce themselves through the media outlets they own. Political end economical elites however make great efforts promote social...
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...Outsourcing o Media violence Identify if the topic you chose—as presented by both articles—is a problem or an issue, and explain what makes it a problem or an issue. If you believe the articles present both problems and issues, identify and explain what the problems are and what the issues are. The article I chose to discus was the Media violence topic. I believe that this topic is an issue. I believe it’s an issue because there are arguments that can defend both sides. One article believes that media violence is proven to have a direct impact on viewers. The other article believes that the research produces no clear answers on the subject. Many people react to things they see in the media differently. Some may be easily influenced by the violence, but other may not be affected by the violence at all. So by not being able to prove the argument either way, this makes it an issue and not a problem. Were the problems or issues expressed effectively? Describe how the problems or issues were or were not best expressed. I feel that the article that was talking about the exaggeration of media violence was more accurate and effectively expressed the issue. I am aware that I may have a bias because this is the side that I agree with personally. Both of the articles identified the challenge. One of course, was talking about how we need to change how much violence is shown in the media and the other saying that violence in the media is not the issue....
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