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IIBM Institute of Business Management

Examination Paper MM.100

Distribution & Logistics Management

Section A: Objective Type & Short Questions (30 marks)

• This section consists of Multiple Choice questions & short note questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part Two questions carry 5 marks each.

Part One: Multiple Choices:
1. It deals with the movement of finished goods from the last point of production to the point of consumption.
a. Marketing Channel Management
b. Logistics Management c. Boundaries
d. Relationships

2. Which conflict is one of the major bottleneck in the development & maintenance of partnering channel relationship
a. Channel conflict
b. Management conflict c. Logistics conflict
d. Distribution conflict

3. The phase of externally integrated business function era (1990s onwards) is recognized as the era of
a. Logistics Management
b. Human Resource Management c. Financial Management
d. Supply Chain Management

4. may be conducted from time-to-time or at least once in a year to know about change in the expectation levels & actual performance
a. Customer Service Monitoring cell
b. Formal Customer Satisfaction Survey c. Customer Conference
d. Customer Feedback System

5. The firm‟s incomplete or inaccurate knowledge of customer‟s service expectations is known as
a. Market Information Gap b. Service Standards Gap

c. Service Performance Gap
d. Internal Communication Gap

6. This gap exist between the present level of customer service offered and the corporate vision about customer service
a. Gap 1 b. Gap 2 c. Gap 3 d. Gap 4

7. This stock refers to window display of an inventory in order to stimulate demand and act as

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