...that is marketable. This can be a service, physical item or an idea. It is important to define what the product is in order to define the target market. Without a definite product, no other part of the marketing strategy can be implemented. Price does play an important part in the marketing mix, but it should not rule the business. Price should be in line with a customer's perception of value. Price must also match the quality of the product being offered. Knowing what the breakeven point is also is important. Without this information, the price may not be enough to cover the costs of selling the product. Placement and distribution is the third element of the marketing mix. This includes the physical placement such as location, inventory, transport, and coverage. It also covers the channels used to market the product. Channels can change over time as businesses grow and evolve. Promotion is the final element of the marketing mix. Promotion includes the communication of information about the product. The goal is to create a positive customer response. Marketing communication includes advertising, promotions, public relations, publicity, sales force or team, and promotional strategy. Furthermore, every organization uses the marketing mix. The organization that will be analyzed for their use of the marketing mix will be Maxim Healthcare Inc. Maxim Healthcare Inc. is an healthcare organization which provides in-home nursing services to patients. Each of the four elements...
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...concentrates on detecting and prosecuting health care fraud in its health care insurance programs, Medicare and Medicaid” (Hubbell, 2006). Health care organizations that receive payment from the Social Security Act are more likely to become targets of health care fraud with Medicare and Medicaid. There are many organizations that have been accused of health care fraud with Medicare and/or Medicaid. Maxim Healthcare Services is one of the health care organizations that have been accused of health care fraud. The organizational structure and governance, culture and focus on social responsibility had an affect or influenced the situation of health care fraud and abuse. There are resources that can be allocated to prevent the situation in the future. Ethical issues were considered and tied into the prevention decision. Changes in structure, governance, culture, or focus on social responsibility could prevent this situation from happening in the future. Health Care News Situation Maxim Healthcare Services is a private company that has over 360 offices nationwide that offer home health care services. “From 2003 to 2009, fraudulent billings and false...
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...Manual Vs. Electronic Scheduling 2 In the world today, technology is an imperative part of our lives and hard to function without for most. Technology is the new era in our current generation. Instead of doing things manually, the computer has always been my first option. Computers are convenient, combined with the internet, they can be a great asset to us and we have achieved a lot from them. Although computers are nice to have, we have to think about the complications that they can bring upon us. Computers are liable to crash, shut down, or become subject to the intricacy of hackers. When doing things manually, you can never fail or have to depend on the computer. On the other hand, one has to take into consideration human errors and the need for excellent record keeping. It may take a lot of hard work to get things done manually, but it will always be a great back up to rely on. The only option to fully understand the benefits from either, would have to be discussing the pros and cons for both. There are pros and cons to electronic and manual scheduling. When scheduling electronically, for most, it is easy to use, convenient, and reduces the need for paperwork. Electronic scheduling is in popular demand. According to (Appointment-plus, 2012), “electronic/online scheduling gives the people the power to book their appointments online, it can generate automated emails and reminders reducing the need for clients to continually call...
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...Marketing Mix Frank Robles MKT/421 February, 25 2013 Paressa Naveed There are four categories in the marketing mix. They consist of product, place, price and promotion. Many companies use these four elements of the marketing mix to help bring in revenue on the services that they are using. This paper will focus on those four p’s of marketing and explain in detail how the four p’s are beneficial to any organizations, marketing strategy and tactics. The first category in the four p’s would be the product. What the product is a service or item that a company offers. When a product is marketed, it means that the company created the idea to reach a target audience. The product should attract a certain audience and the company is responsible for creating the marketing strategy in order to hit the target audience. The second category in the four p’s would be place. Place is directly involved where an organization puts together a strategy where they make sure they get the product to its target audience. The whole process is revolved around how the product gets distributed to the consumer. This process is very important on deciding how the product gets to the consumer before they decide to purchase it or buy it. There are many ways on how the product gets to the consumer and how it reaches the target population. Now, as for the third P which stands for promotion. When a company promotes a product, they have different ways of doing so...
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...Overview Dietary Supplement Industry The growing dietary supplement industry, which includes the hundreds of weight loss and immune support supplements on the market, grosses approximately $20 billion annually (Burke). As established by the Dietary Supplement and Health and Education Act of 1994 (DSHEA), these supplements are not required to undergo testing or receive approvals from the Food and Drug Administration (FDA). Instead, companies must notify the FDA of all new products and ensure that they are safe for consumers. The Federal Trade Commission (FTC) does not prohibit dietary supplements from claiming health benefits but rather requires thorough clinical trials to support such statements. In 2012, the Department of Health and Human Services investigated 127 supplements and found that 20 percent of them were illegally labeled and lacked the necessary scientific evidence to support the proclaimed health benefits (Ibid). Many of these illegal labels included confirmatory statements on curing or preventing diseases such as diabetes or cancer. The report also revealed that 7 percent of the surveyed supplements did not have the mandatory disclaimer stating that the FDA had not evaluated statements on the label for validity (Ibid). Airborne Case Airborne, a popular vitamin and herbal supplement known for its controversy over preventing the common cold was invented by Victoria Knight-McDowell. McDowell, a former second grade schoolteacher in California developed the product in the...
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...review with that of an industry average of similar companies. The various financial analysis techniques used by accountants and analysts are all designed to provide the best possible estimate of financial viability of a company on a go forward basis. The company selected for this project is a publicly held healthcare corporation based in Boca Raton, Florida and named Cross Country Healthcare. As an overview, the company is comprised of three segments: contingent nurse and allied healthcare provider staffing, physician staffing, and other human capital management services, the latter of which provides education and training programs to the healthcare industry, as well as retained search services for physicians and healthcare executives in the United States. Competitors of Cross Country Healthcare would be companies similar to Staff Care, Maxim, Delta Staffing, Onyx MD, and others who are focused primarily on providing permanent and temporary staffing services to medical facilities and practices needing physicians, nurse practitioners and other highly trained allied healthcare staff, like that of nurse anesthetists and physician assistants. Cross Country Healthcare is a company in financial trouble. It has been losing money for the last two years, and only made a...
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...Praxis, a framework for practice Joe Smith University of Mine Praxis, a framework for practice Differentiating between praxis and practice is important for an advance nurse practitioner. Practice pertains to doing words of a nurse practitioner (NP), while, praxis relates to NP’s theoretical establishment. Taking time to reflect on personal believes, creates a moment for an advance practice nurse (APN) to realize, and understand the need for providing patient care, with up to date knowledge. The paper aims to discuss; the overview of nursing praxis and its benefits, overview of the APN, Empiricism influences on practice, comfort theory (CT) influences, deontology influences and utilization of the praxis in practice. Praxis Overview Merriam-Webster Dictionary (nd) defines praxis as first originating from Medieval Greek, and means doing, performing or practicing a skill, art or science. Chinn and Kramer (2011), explains praxis as a freedom of knowing that makes one reach a full potential, and optimal well-being. Praxis is different from one nurse to another. Nurse expertize develops overtime, through ongoing knowledge, critical thinking skills, and how one perceive the situation. Experience encourages self-motivation and promotes change (Chinn & Kramer, 2011). APN’s encounter with each patient is different, unique, and requires self-reflection of the encounter. With the current changes in patient care needs, praxis should be geared towards the APN area of practice...
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...NTUA M.S., Industrial & Systems Eng., USC MBA, USC Ph.D., Operations Management, Stanford Loves to Teach 4 years, Business School, UT Austin 5 years, Fuqua School of Business, Duke 14 years, Olin School of Business, Wash.U. (My wife has decorated my home office walls with nicely framed teaching awards, “most popular professor at Olin, ***Bus. Week ranking”) Managing the Innovation Process Panos Kouvelis Emerson Distinguished Professor of Operations & Manufacturing Management PANOS KOUVELIS (cont’d.) Consults Frequently (to any firm having money & troubles to spare) Recent “victims”: Solutia, Duke Hospital, IBM, Aerofil Tech., Express Scripts, LHB Ind., Reckitt & Beckinser, Boeing, Ingram Micro, MEMC, Spartech, MECS, Maxim, Bunge, Smurfit Stone, and Emerson. Writes a lot (“publish or perish”) Three books + over 80 journal articles Textbook: Wiley, Global Operations and Logistics – Text and Cases Online course on “Global Supply Chain Management” (Learning Insights) Managing the Innovation Process Panos Kouvelis Emerson Distinguished Professor of Operations & Manufacturing Management COURSE OVERVIEW The course takes the perspective that Innovation is a core...
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...Theories of Ethics Consequentialism (Utilitarianism) Consequentialism sees the rightness or wrongness of an action in terms of the consequences brought about by that action. The most common form of consequentialism is utilitarianism. Utilitarianism holds that one should act so as to do the greatest good for the greatest number. The good as defined by J.S. Mill would be the presence of pleasure and the absence of pain. Utilitarians are concerned with the aggregate happiness of all beings capable of experiencing pleasure or pain including nonhuman animals. They consider the principle of utility to be the act, which produces the greatest balance of good over evil. Utilitarians consider both the happiness-producing and unhappiness-producing consequences of several alternative actions before deciding on one. A nineteenth century philosopher Jeremy Bentham created a checklist called the hedonic calculus. Bentham designed what he termed the hedonic calculus to enable people to measure the overall happiness- or pleasure-producing consequences of actions in terms of their duration, intensity, certainty, propinquity, fecundity, purity, and extent. This tool would not work in today’s society because happiness or pleasure as we know it would be difficult to measure on a numeric scale. There are two forms of utilitarians. Act utilitarians directly apply the principle of utility to each case as it arises. Rule utilitarians apply the principle of utility to general rules of...
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...Advance Directives—research and discuss the legal and ethical basis for Advance Directives such as the Living Will and Durable Power of Attorney for Healthcare. Why are these documents so valuable in healthcare situations? What legal authority do these documents provide for decision making by family and/or healthcare providers? Briefly discuss a situation in which a Living Will might apply and would be of benefit to those involved. Once you have researched and discussed Advance Directives, draft a sample Living Will, indicating the type of content that should be found in such a document. Some students take this opportunity to prepare their own actual Living Will, and that certainly is encouraged. What Are Advance Directives? Advance directives are a written statement, made in advance by a legally competent adult, that appoint someone to make healthcare decisions if a person becomes incapable of making decisions and unable to communicate his or her wishes. Advance directives also provide instructions which define the type of treatment or care a person would want or not want under particular conditions. Doctors, other members of the healthcare team, family members and/or appointed “agents” use these documents to ensure that a person’s preferences are honored in a critical healthcare situation (National Hospice and Palliative Care Organization, 2008). Legal and Ethical Principles Legal Basis It is an accepted legal theory that a legitimately competent person is empowered to...
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...requiring additional staff to investigate and prepare such reports. Additionally, competition among hospitals has also fostered a greater concern over the community's perception of quality of care. Many hospitals have had to compete harder for patients as inpatient lengths of stay decrease and more procedures are performed on an outpatient basis. Risk management in the health care In the past risk management and quality improvement job was separate in the health care organization. Even though, the job function may have been different the goal was the same. Managing risks is the quality of services provided & the safety of patients, their careers & visitors. To manage risks to staff & subsequent risks to service quality. To manage risk of failing to meet national & local priority targets to manage risks to the efficiency of services. To manage risks to the reputation of the hospital Risk management aims to identify the major sources of risks to hospital, staff & visitors. Develop regular statistical & qualitative risk management reports Establish mechanisms to maintain & develop structures & processes for a cohesive approach to the management of clinical & non clinical risk. Conduct operational reviews of departments to...
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...MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions 06/12/2010 Omolola Adekeye D03211850 Student Keller Graduate School of Management Executive Summary Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them -- matching professionals with their most desirable job openings while supporting employers in their search for skilled, experienced talent in those same professions. Victus HR Solutions is a human resource (HR) consulting company Victus has expertise in a wide range of HR areas and is targeting the emerging company market. Victus HR Solutions will offer this market the ability to compensate it with stock options from their company in lieu of only cash. This will be especially appealing to start-up companies that find capital scarce. Omolola Adekeye, the founder and owner will be leveraging her past and current personal/professional relationships to generate business for Victus HR Solutions. The leveraging of these relationships will be especially fruitful since a large degree of business for emerging companies is based on networking. Omolola has a large number of relationships to utilize having spent over as immigration professional. She also has...
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...Risk management in the health care in the past risk management and quality improvement job was separate in the health care organization. Even though, the job function may have been different the goal was the same. As up today they have close the gap to provide a better, and safety quality patient care. Rationale What is risk management any way not everyone has the same meaning. It can be define as such Risk management is a process for identifying, assessing, and prioritizing risks of different kinds. Once the risks are identified, the risk manager will create a plan to minimize or eliminate the impact of negative events. A variety of strategies is available, depending on the type of risk and the type of business. Outline Risk Management and Patient Safety: The Synergy and the Tension Integrating Risk Management, Quality Management, and Patient Safety into the Organization Benchmarking in Risk Management Risk Management Strategic Planning for a Changing Health Care Delivery System Using Never Events to Reduce Risk and Advance Patient Safety Governance and Board Responsibility to Assure Safety in Health Care Organizations 1. Introduction What is the goal or the idea behind risk management one of their focus is to reduce the financial risk other areas that may seem not important is the regulation. One of the principal issues facing health care risk management is governmental regulation. Over the last few decades, there has been a growing public...
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...desktop PCs, as well as servers and networking products. The company offers storage solutions, including storage area networks, network-attached storage, direct-attached storage, and various backup systems. It also provides IT and business services comprising transactional services, such as support, managed deployment, enterprise installation, and configuration services; outsourcing services, including data center and systems management, network management, life cycle application development and management, and business process outsourcing services; and project-based services consisting of IT infrastructure, applications, business process, and business consulting services. In addition, the company offers third-party software products comprising operating systems, business and office applications, anti-virus and related security software, and entertainment software; and peripheral products, such as printers, televisions, notebook accessories, mouse, keyboards, networking and wireless products, and digital cameras. Further, it provides financial services, including originating, collecting, and servicing customer receivables related to the purchase of its products and third-party technology products. The company sells its products and services directly through its sales representatives, telephone-based sales, and online sales; and through retailers, third-party solution providers, system integrators, and third-party resellers. It serves corporate businesses, law enforcement agencies...
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...economic implications involved in the movement According to Occupywallst.org, The Movement Occupy Wall Street is a leaderless resistance movement with people of many colors, genders and political persuasions. The one thing we all have in common is that “We Are The 99%” that will no longer tolerate the greed and corruption of the 1%. We are using the revolutionary Arab Spring tactic to achieve our ends and encourage the use of nonviolence to maximize the safety of all participants. (Occupywallst.org) The movement began out of frustration in the growing inequality between the wealthy 1% and the rest of the population. Greed, corruption and the perceived undue influence of corporations on government especially in the financial services sector produced this momentous uprising. This movement is the embodiment of all of the frustrations that Americans have dealt with particularly; economically. The rich are getting richer and the poorer getting poorer. This has been the downward spiral for the last forty years. This movement gives a voice to the grievances of the people. According to newpol.org “Occupy is a kind of a party, not a party with a formal structure, but potential peoples party in formation, the party of working people, the party of the poor, the party of the dispossessed, the oppressed, and the exploited. The Occupy movement excoriates the banks, the corporations, the economic elite, the 1 percent with their greed, and it criticizes the government...
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