...a SWOT analysis can help companies maximize their marketing strategies in a global context 1 By Chris Hopkins Introduction Business today relies on the ability of a company to grow. With the product saturation in today’s market, businesses are looking to expand globally in an effort to expand their business and continue making a profit. This paper will look at how a SWOT analysis can help companies maximize their marketing strategies in a global context. Section 2 The way that businesses have looked at marketing has changed with introduction of social media and the internet. Customers can readily compare on line different products and shop for the best bargain all in the comfort of their home. As the economy weakened, businesses have looked at expanding globally to make up for the loss of profit. International marketing managers are faced with the challenge of how to cope with the new scope of operations and if they can apply what works domestically with also work in a foreign environment. (Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V (1973)) Companies looking at expanding into the global market must look at the country they wish to expand into. They must have total understanding of the country’s government, legal and trade regulations, exchange rates, and the culture of the various consumers they are trying to reach. First the company has to define its mission...
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...Business Plan for Acting Agency Name Institution Business Plan for Acting Agency Introduction An acting agency is an entity or a company that represents or finds jobs for artists, film directors, screenwriters, models, or musicians in entertainment or film industry. The acting agency supports, promotes, or defends the clients' interests. An accounting agency can specialize on various talents in the film industry by establishing different departments within the company or specify on a single specialty. As such, the acting agencies can range from being commercial talent, modeling, sport, broadcast journalist, voice-over, music, film, or literal agencies. The status of Exposure Acting Agency has aroused interest to give them growth and development ideas after noticing its decline in its business, especially the way it does not receive requests for actors for the past few months. In this case, this report provides an effective business plan that Exposure Acting Agency can implement into their organization to thrive their success in the film industry. Background The aim of this plan reports it to help Exposure Acting Agency streamline its products and services to make sure its signed actors receive frequent requests from film directors, which is the healthy way of ensuring business growth and talent development. Receiving frequent requests for the actors will help the company to drive its growth and sustainability, as it achieves the...
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...Business Plan for Acting Agency Name Institution Business Plan for Acting Agency Introduction An acting agency is an entity or a company that represents or finds jobs for artists, film directors, screenwriters, models, or musicians in entertainment or film industry. The acting agency supports, promotes, or defends the clients' interests. An accounting agency can specialize on various talents in the film industry by establishing different departments within the company or specify on a single specialty. As such, the acting agencies can range from being commercial talent, modeling, sport, broadcast journalist, voice-over, music, film, or literal agencies. The status of Exposure Acting Agency has aroused interest to give them growth and development ideas after noticing its decline in its business, especially the way it does not receive requests for actors for the past few months. In this case, this report provides an effective business plan that Exposure Acting Agency can implement into their organization to thrive their success in the film industry. Background The aim of this plan reports it to help Exposure Acting Agency streamline its products and services to make sure its signed actors receive frequent requests from film directors, which is the healthy way of ensuring business growth and talent development. Receiving frequent requests for the actors will help the company to drive its growth and sustainability, as it achieves the...
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...Business Plan for Acting Agency Name Institution Business Plan for Acting Agency Introduction An acting agency is an entity or a company that represents or finds jobs for artists, film directors, screenwriters, models, or musicians in entertainment or film industry. The acting agency supports, promotes, or defends the clients' interests. An accounting agency can specialize on various talents in the film industry by establishing different departments within the company or specify on a single specialty. As such, the acting agencies can range from being commercial talent, modeling, sport, broadcast journalist, voice-over, music, film, or literal agencies. The status of Exposure Acting Agency has aroused interest to give them growth and development ideas after noticing its decline in its business, especially the way it does not receive requests for actors for the past few months. In this case, this report provides an effective business plan that Exposure Acting Agency can implement into their organization to thrive their success in the film industry. Background The aim of this plan reports it to help Exposure Acting Agency streamline its products and services to make sure its signed actors receive frequent requests from film directors, which is the healthy way of ensuring business growth and talent development. Receiving frequent requests for the actors will help the company to drive its growth and sustainability, as it achieves the...
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...Question 1. What is the explanation for the fact that although the GDP for the Province of Galapagos increased over a six-year period from 1999 to 2005, the per capita GDP for the same period showed a modest increase of less than 2 percent? Essentially, the increase in GDP can be explained by examining the following: tourism, the destruction of the marine ecosystem, and the preservation, or lack thereof, of the Galapagos Islands. The number of tourists increased from 68,850 per year in 2000, to 108,400 in 2004 and this was, in large part, good for the economy. The arrival of each tourist to the island catapulted the economy to new heights. Additionally, the renovation of an old military airstrip on the island of Baltra was a significant contributor to the economic boost of the area. Commercial airlines established regular flights to the islands, and the Ecuadorian government along with the National Parks Service had to, as a means of coping with the influx of tourists, implement strict visitation rules for tourists of the islands. The increase in tourism generated hundreds of tourism-related projects, such as constructing new hotels, and at one point, many immigrants came to Galapagos to seek work in this burgeoning environment. The marine ecosystem was not immune to the effects of tourism either. In fact, bottom fishing and illegal catching caused the depletion of marine reserves. The destruction of fish stocks and China’s increasing thirst for shark fins and sea cucumbers...
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...J Catfish Creek Canoe Company Problem/Analysis: Issues From the case’s description of Steve Davidson’s plans and goals, he is trying to accomplish opening a canoe manufacturing shop that will produce 30 handcrafted, high-quality canoes per year; advertise with a Web site, magazine ads and press releases; and retail at a premium, yet at a competitive price which will maximize his profits. However, it is poorly mentioned how he plans on achieving some of these accomplishments. Using a Web site or the Internet to reach out to customers is a very effective and cost-efficient technique to promote the product, although Davidson might not have considered the costs associated with magazine ads that might not be worthwhile. Davidson also seems to not have made any analyses or decisions regarding his canoe pricing, only listing the criteria the pricing should meet. He should have a deeper understanding of factors such as costs, demand and competition. Has also mentioned that he has not yet calculated sales projections or breakeven points, which is something that certainly needs to be analyzed for this case. An additional issue that may have been overlooked is the ability for a recreation business such as a canoe shop to survive when exposed to a recessed economy. As mentioned in the case, it is not common for a canoe company to survive a recession due to the decreased need for recreational products. A good strategy for Davidson would be to prepare a plan for any potential recession...
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...TO: Kelly Anderson, Marketing Executive FROM: Jonathon Fitzgerald, Market Research Assistant DATE: June 14, 2007 SUBJECT: Fall Clothes Line Promotion Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. Internet Advertising XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: Google Facebook Myspace EBay iTunes Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans. Television Advertising ...
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...Kelly Anderson, Marketing Executive FROM: Jonathon Fitzgerald, Market Research Assistant DATE: June 14, 2007 SUBJECT: Fall Clothes Line Promotion Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. Internet Advertising XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: * Google * Facebook * Myspace * EBay * iTunes Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans. Television...
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...INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers' digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental...
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...Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What...
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...Mediaplanet Marketing Plan MKT 535 Mark Dinglasan 11/20/11 Overview: This marketing plan presents an overview of the Mediaplanet business model and recommended strategies that will strengthen the company's position and profitability in the North American market. Mediaplanet has been in the North American markets since 2008 and has expanded to six major offices in the United States and Canada. Although the company is international and continues to expand at an accelerated rate, it continues to operate under a start-up mentality and relies on rapid expansion and a large volume of reports published per quarter to generate profit. The company does not have an HR, PR or Marketing Department. The overall company structure is very basic with the key individuals in the North American Operations being the CEO and CFO that work out of the New York office. From there, each office within the North American Operations possesses one managing director, at least two business development managers, and at least 5 publishers that are all under the CEO and CFO. No financial information regarding profitability and financial status were provided to this publisher for the purposes of this project. The marketing plan will demonstrate how unique the Mediaplanet operations are as the owners of the company have created an international publishing company that operates under a very basic structure and operations. This plan will also serve to identify the weaknesses that are starting show little...
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...INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental...
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...WORLD PAGE CELLULAR THE WORLD AT YOUR REACH Marketing Final Paper-Online MM522 Executive Summary Mission Summary World Page Cellular is committed to conducting business to the highest standards of ethics and integrity. World Page strives to deliver straightforward communication tools that not only are smart and convenient, but deliver a high level of value to the user. In addition, World Page Cellular seeks to promote the highest levels of customer service. World Page Cellular works to educate users about communication tools believing that informed pragmatic consumers will find value in World Page Cellular. World Page Cellular is dedicated to making communication products and services easy to understand allowing users to remain in control of their World Page Cellular experience. Finally World Page Cellular recognizes that that their interactions with society reflect their character as an organization and pledge to have those interactions to embody those characteristics they claim to possess. World Page Cellular, a vendor of prepaid wireless services in the United States, offers affordable prepaid services without borders. World Page offers maximum freedom through the avenue of choice, which most carriers do not offer customers. World Page Cellular plans to become the leading no-contract wireless service provider in South Florida providing the ultimate in customer satisfaction and service. World Page Cellular’s quest to seize market share comes with an emphasis on targeting...
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...| | Marc Cobb IFS 131 Albertina Introduction: Since the internet was introduced it has made life very easy for the average person to accomplish tasks that before has posed as a problem. It also has many advantages such as being able to talk to people anywhere in the world at a cost of next to nothing, and purchasing of goods that is delivered straight to your doorstep.to name a few. In this essay we will be looking at Web 2.0, Social networks, and Collective intelligence, knowledge management and personal knowledge management. Web 2.0 Web 2.0 is a concept that was started in early 1999,it’s the term used to describe web sites that uses next generation technology. It is the way end users and software developers use the web. Web 2.0 can be linked to the 2004 O'Reilly Media Web 2.0 conference. Web 2.0 sites allows the user to connect and interact with other users(social networking).Web 2.0 doesn’t limit the user to only viewing of content but content that’s generated in a virtual community. Forms of Web 2.0 are Blogs, Rss, Wikis, Podcasting and social networking. Advantages: Web 2.0 has made so much more possible for companies and individuals all around the world. Focusing specifically on the business environment web 2.0 has created an online marketing industry. Companies make use of the web as advertisement medium, its cheap and gets global exposure. Anybody, anywhere can access company info, product prices etc. Web 2.0 provides users to share and gain info...
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...Appendix 1: Marketing Terms BSBMKG501B – Identify and Evaluate Marketing Opportunities 1. Marketing Terms: review the following terms; you can type directly onto this document and save your responses. Using the internet you can locate more terms from: 2. http://businessballs.com/market.htm 3. http://www.businessdictionary.com/terms-by-subject.php?subject=2 4. Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill Advertising Non-personal communications paid for by an identified sponsor, using mass media to persuade or inform. Advertising appeal The central idea or theme of an advertising message. Advertising exposure The degree to which the target market will see an advertising message placed in a specific vehicle. Affordability methods An advertising budget based on the residual funds remaining after all other activities are considered and accounted for. Ambush marketing The marketing of goods or services in a manner that gives an individual or a business the appearance of being officially associated with an event when it IS NOT. Approach The first step of the actual sales presentation in which the salesperson tries to learn more about the customer’s needs, create a good impression and build rapport. Attitude A learned way of responding well or not so good to stimuli, people, pictures, objects. Average fixed cost The fixed cost per unit produced, how much does it cost. Bait advertising Advertising a product or service at a special price, then...
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