Make up, distributed by many different companies with a lot of brands, is advertised an extreme amount of times in different areas like a store's wall, magazine ads, and the most popular television commercials. Drugstore make up seems to be the most advertised on television, and the two most advertised make up brand is Maybelline New York and Almay. Both of which are very popular and favorite brands of consumers, come up with so many different types of products for each feature of the women's face. Both brands also come up with really good and distinct commercials to promote their products, and though each distribution is a competitor, they are equally popular and sell. While Almay successfully advertises their products by using descriptive words, a simple background, and a tranquil, mood; Maybelline also successfully promotes their products by using different objects to symbolize their description, creating such edgy and fierce scenery for the set of the commercials.
Currently, all of the commercials for Almay have the same actress to promote the makeup which is Kate Hudson. She is the voice behind the commercial and uses descriptive words to portray the makeup, which not only draws the consumer’s attention to give into the makeup, but also makes the product sound that it is a promising good quality. A cover up made to appeal to the beauties who don’t get enough beauty sleep, is advertised with its name, Almay Wake-up Make-Up. Hudson describes this cover up to have “hydrating water, cooling cucumber, and nourishing minerals to refresh your skin to give an allover well rested look”(Almay Wake-Up Make-Up commercial) . This is what is said about the cover up and what makes it sound so convincing is the pair of words that were used in the description. The words hydrating water, cooling cucumber, and nourishing minerals create a perfect solution for the consumer that