...Mayo Clinic Case Study International Marketing March 18, 2014 The Mayo Clinic Memo To: Marketing staff From: Ethan Robinson cc: All Mayo Clinic representatives Date: March 18, 2014 Re: New Marketing Research Strategy New Marketing Strategy Attention Staff: The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world...
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...Sharlene Wilder Get more familiar with your opposition I’ve grown up in the Bronx where there’s multiple personalities and certain cultures that I've gotten use to. The way a person dresses or just by the way he or she looks are so typical in my community because kids take trends to the next level and use the trends to define them as a person; so in my community I do not see unfamiliar too often. When I do I get overjoyed and want to learn a lot more about them and how he or she is, just because It excites me that they are different people out in the world and they have different unique styles of living. Where I come from, there is a lot of Hispanic faces, or African American faces. The group that I found interest in is the African culture. This group I found was so different and yet unique. As I was walking in the hallway on my way to grab a bite to eat, I saw a group of females. Two females were dressed in a colorful fabric down to their ankles, one with a scarf over her head, and another with a hat to match her silk beige dress. Another female with puffy hair, with a accent with high platform shoes. They were talking with a accent I didn't know nor could speak. Rare but yet very interesting. I had a talk with one of them and she’s such a sweetheart. I thought she was just a Hispanic young lady; little did I know she was African also. Sarah came from a small town in Ethiopia. It’s the same but has its differences. Back at home for Sarah she has to come...
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...What would make Mayo Clinic one of the most recognized hospitals in the nation? We will discuss the many reasons and what it takes to be so well recognized and the many benefits that Mayo Clinic has to offer. “The Mayo Clinic has not only been recognized by numerous agencies for its quality in health care, but it has been recognized more so than any other academic medical center in the nation.” (Kroker, 2013) In 2012, Mayo earned the No. 3 overall spot on the “best hospitals” list and ranked No. 1 in the nation in five areas- gynecology, diabetes and endocrinology, gastroenterology, nephrology, and pulmonology. History of Mayo Clinic William Worrall Mayo, who settled in Rochester, Minn. in 1863, is the founding father of what is now called the Mayo Clinic. Mayo Clinic was developed gradually from Dr. Mayo’s medical practice. His dedication became a family tradition and his two sons, Will and Charles joined his practice in 1883 and 1888. Later as they succeeded with their “pooled” knowledge and skills, patients discovered this advantage. They had developed a reputation for excellence in patient care. Doctors and students came from around the world to learn new techniques from the Mayo’s. Patients also came from around the world for treatment. Since 1919, the Mayo Clinic has spread largely to two additional cities including Jacksonville Fl., and Phoenix Arizona. The main campus in Rochester employs over 32,000 people. In addition, the Mayo Clinic operates multiple...
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...Review on Management Lessons from Mayo Clinic The book ‘Management Lessons from Mayo Clinic’ by Leonard L. Berry and Kent D. Seltman tells about an exceptional service organization Mayo Clinic which excels in the art of service. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. Dr. William Worrall Mayo and his sons Dr. William Mayo and Dr. Charles Mayo are the leaders of this health care organization. This health care organization started more than 140 years ago in Minnesota town of Rochester in the early 1990s. Till now it is one of the most influential and valuable service brands in the world. There is only a little amount of advertisement done on this brand and till 1986 there was no marketing staff also in this organization. It is known as Medical Mecca based on their contribution to the science of medicine and to innovative surgical techniques. The Mayo Clinic has been of interest to services marketing researchers due to the organization’s impeccable success, global brand reputation, and service excellence ever since it was founded by the Mayo bothers, Drs. William and Charles. Berry, a well-known services marketing researcher, and Seltman, a former president of marketing at the Mayo Clinic uncovered the clinic’s success and delivered into how it has achieved its legendary brand power...
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...on Group Culture at the Mayo Clinic (Author’s name) (Class) (Date) (Course and Section number) (Instructor's Name) Introduction A company’s group culture can be one of its greatest assets or liability. A company’s group culture can be defined as its system of shared values, assumptions and beliefs that detail to its people the desired or least desired behavior. These values strongly influence both the employees’ behavior and overall organizational performance. Barney (2001) argued that firms with a rare (hard-to-imitate) group culture possess a competitive edge over their competitors. Bain & Company (2007) conducted a worldwide business leaders’ survey where they established that corporate culture was equally important alongside corporate strategy for business success. It is thus least surprising that most leaders of successful business enterprises quickly attribute their firm’s success to a sound group culture. Conventionally, a group’s culture is usually modeled by four elements: the intellectual reason (purpose) for togetherness; the emotional attraction which connects people’s hearts to a common task; the artifacts created, common knowledge acquired and practices developed together by members; and, the deeply rooted spiritual intention/ connection unifying the group. A perfect example of one such enterprise with an exemplary group culture is the globally renowned Mayo Clinic. The Mayo Clinic’s Enduring Corporate Culture The Mayo Clinic’s culture is deeply...
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...The capital investment plan for the Mayo Clinic is an ongoing process to improve the health care and offer new equipment to help patients. The Mayo Clinic has been in business for several years and continues to not only help its patients but also the community in which is resides. Because of the revenue the hospital has brought to the area, it feels it is time to give back to the community in which is resides, which is a great investment plan for the residents. The Mayo Clinic, which is a hospital that focuses on the needs of very rare diseases and other ailments, recently spent $3.5 billion on capital projects in 2012 in hopes of increasing the number of jobs within the community in the years ahead (Newmarker, 2012, N.P.). “Jeff Bolton, the Mayo Clinic’s chief financial officer, said 60 percent of the capital spending will go toward replacing and renewing facilities, equipment and information technology” (Newmarker, 2012, N.P.). With this in mind it is also time to update some equipment within the facility as well. The new MRI screening center will open opportunities for employment as well as new and up to date treatment for patients. The objectives for the first year of operation upon completion will be: Increase the number of patients by providing services that Mayo has not been able to before Hire twenty new employees that specialize in MRI technology as well as billing and collection specialists Collections of at least 90% Average of 1200 to 1500 patients...
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..... Mayo clinic MAYO CLINIC The Mayo Clinic was founded over 150 years ago. It has been a pioneer for group practice creation, community service, quality improvement initiatives, health informatics, and health care technology. Group Practice Creation Impacts Mayo Clinic's Growth Dr. William J. Mayo justified the concept of a group practice in a speech he delivered in 1910. He took the view that it would be foolish for a single practitioner to assume he or she had sufficient knowledge of medicine. He maintained that it is in the best interest of the patient to have practitioners join forces and coordinate care (Mayo Foundation for Medical Education and Research [MFMER], n.d.-a.) Patients realized the benefits of a team of medical experts, so patients travelled long distances for diagnosis and treatment. The Mayo Clinic website states that the "group practice concept that the Mayo family originated has influenced the structure and function of medical practice throughout the world" (MFMER, n.d.-b). According to the website, the Mayo Clinic has grown from three physicians (father and two sons) to over 55,000 staff at locations in the Midwest, Arizona, and Florida. The Mayo Clinic is most famous for its implementation of an "integrated, multi-specialty, group practice" (MFMER, n.d.-c). Mayo Clinic Community Service Reflects Mission and Values According to the Mayo Foundation for Medical Education and Research (n.d.), Mayo Clinic's mission is to "provide the best care...
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...article, drugs were clearly involved in Chris Benoit's double-murder suicide. (Sutton, 2007) What Benoit did was a little bit too graphic for me to explain here and I would rather not go too far into detail. I would personally say that I had seen many physical reactions to drugs. I can only recall as a young boy, aged 6/7, where a boy went out of control and had to get 5 adults to drag him into a time-out room. I asked my teacher at the time if he might have had one pill too many, jokingly, but it seemed confidential. I believe that any psychological reaction to these drugs would have the consumer become left with limited thinking. An article explained that most performance-enhancing drugs can lead to depression and agressiveness. (Mayo Clinic Staff, 2012) Most legal consequences can result from use of these performance-enhancing drugs if people find out. Lance Armstrong was stripped out of seven Tour de France titles he once held. He also had to give back a bronze medal he won in...
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...Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use. At Mayo Clinic, in order to expand the international sales revenue by 100 percent there will need to be a lot of research. More specifically there will need to be a lot more research on our consumers or patients. There have already been past surveys conducted via telephone and focus groups, both containing roughly 400 or a little less participants. To conduct further research and reach the goal of 100 percent international sales revenue I propose we use social media and the internet. First, I believe that Mayo Clinic should use Facebook to not only advertise the clinic but to do surveys as well. As a company we could pay for ad or survey space on the website which is one of the most popular sites around the world. Next, I suggest we partner with an international web survey engine that is available in all countries such as surveyproject.org. Using them Mayo Clinic could create a survey that would be available on their company website, a third party website such as inboxdollar.com, and websites like Facebook and Twitter. Since the world...
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...------------------------------------------------- Assume you are the new marketing vice president at the mayo clinic, The CEO and the board has decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use. TO: Marketing Research Department Staff From Marketing Vice President Date: Mar 30, 2014 Sub: Sales Revenue Increase plan Effectively immediately the CEO and the board of Mayo Clinic have decided to expand international sales revenues by 100% over the next five years. As a part of the marketing department you share a responsibility to ensure this occurrence. To start identify the five largest potential target markets for international health care; they can be individual countries or geographically and culturally similar areas. In each market identify the most effective ways to communicate the benefits Mayo Clinic has to offer, discuss this with area locals as well as doing your own research. You need to discover the best ways to gain trust from each market. Primary and secondary research are both necessary. Market strategies international already has expertise in healthcare industry research and should be used for outside primary research forus.to gather secondary research...
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...STRATEGIC HRM AT THE MAYO CLINIC: A CASE STUDY Sunil Ramlall Hamline University Tripp Welch, Jennifer Walter, and Daniel Tomlinson The Mayo Clinic ABSTRACT For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. The entire health care industry has been experiencing immense challenges. Given the current and historic success of Mayo, what does Mayo need to do from an HR perspective to maintain this standard of excellence? This case identifies the strategies used by Mayo to achieve excellence in employee and patient satisfaction. The case describes how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. The role of HR is analyzed to explain how strategic HRM enables the organization to achieve its strategic business objectives. INTRODUCTION Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors of every medical specialty work together to care for patients, joined by common systems and a philosophy that "the needs of the patient come first." More than 3,300 physicians, scientists and researchers and 46,000 allied health staff work at Mayo Clinic, which has sites in Rochester, Minnesota, Jacksonville, Florida, and Scottsdale/Phoenix, Arizona. For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. Over the past few years, the entire health care industry...
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...xxxxxxxx xxxxxxxxxxxx English 101 25 March 2011 Student/Teacher Memo 1. What was your purpose? What effect were you trying to achieve? My purpose was to write about tanning as a cause of the skin cancer, and about skin cancer as a consequence of tanning. 2. What was interesting about the process you went through in writing this paper, and what did you learn from it? It was very interesting to research about skin cancer, as I am particularly interested on the subject. I also did not know tanning or any ultraviolet radiation exposure can have such serious consequences. 3. What was the most difficult aspect about this paper, and what did you learn from the attempt? It was difficult to give it a clear structure on cause/effect, although the subject clearly illustrates this structure. 4. What do you see as the strengths of the paper, and what would you try to do if you were to revise it some more? The strength of the paper is the very reliable sources. 5. What’s not a part of your paper that you think might help a reader understand or appreciate it more? What didn’t you put in? I did not further develop on skin cancer, how it presents and develops. 6. What kind of grammar or formatting feedback would you like from your instructor? I would appreciate full feedback on both. 7. When using the APUS Online Library article databases, did you evaluate the credibility of the sources you chose? Yes. 8. Are your memo and essay in correct MLA format? Yes. 9. Did you save your...
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...Communication paper Venson Bonds HCS/490 Health Care Consumer-Trends and Marketing June 2, 2014 Eboni Green Communication paper Introduction The use of Email in the Health Care Industry Email is a form of communication that is provide through the use of internet, which allows a person to send and receive information from a different location. The use of email is very popular when people need to send a message to someone or someone needs to give them a message. Email messages can pertain to anything from send messages to and from family and friends to health care providers. In this paper we will briefly discuss the how email is used in the health care industry. The topics in discussion will focus on the following topics. • One benefit to the patient •One aspect relating to the values and importance of maintaining patient confidentiality when using this method of communication. •The reason why this mode is an effective means of communication between consumers and providers. • How does this form of communication differ from others. • How might media and social networking change communication in health care. • How is this type of communication used to market health care products or services, if applicable. Communications Paper One benefit to the patient Email can benefit patients in many ways; patients can use email to send messages to their medical providers and also receive messages from their providers such scheduled appointments, cancellation of appointments...
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...Running Header: THE MAINE STATE PRISON HAS THE ABILITY TO CUT COSTS 1 The Maine State Prison has the ability to cut healthcare costs by using Medical Diets as part of a medical treatments Kaplan University THE MAINE STATE PRISON HAS THE ABILITY TO CUT HEALTHCARE COSTS 2 Taking prescription medication has become an everyday part of life for many people. Nearly 70 percent of Americans take at least one prescription drug. More than half take two, yet every medicine comes with side effects or risks associated with their use. (mayoclinic, June 19, 2013) What if people were informed that health could be improved immensely and medications could be decreased or even ended through a few simple diet changes? What if simple food and life style changes could save your health and your wallet? That is the logic and practice we must incorporate into our homes and local facilities supported by our tax dollars such as The Maine State prison. Many inmates located at The Maine State Prison have a medical need for a special diet. By accommodating these special diets, The Maine State Prison would be able to reduce their short term as well as long term prisoner healthcare costs. The Maine Department of Corrections ( DOC) has the highest per-prisoner healthcare cost in the nation in 2001 averaging 7,761 per inmate per year (Prison Healthcare cost, 2013)Inmates health, the public's safety, and taxpayers total corrections bills are all affected...
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...Marketing Management 14 PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Melissa Sabella Development Editor: Elisa Adams Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elizabeth Scarpa Director of Marketing: Patrice Lumuba Jones Senior Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila Creative Director: John Christiano Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Lead Media Project Manager: Lisa Rinaldi Editorial Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 9.5/11.5, Minion Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2012, 2009, 2006, 2003, 2000 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All...
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