...Course Description: This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Prerequisites: MBA 525 Textbook: Winer, R. S. and Dhar, R. (2011). Marketing management (4th ed.). Boston, MA: Pearson Prentice Hall. ISBN# 978-0-13-607489-2. eBook with print upgrade option and Interpretive PharmaSim Simulation access – ISBN: 978-1-269-75837-6 You will access the eBook via a link in the Course Home menu, where you can purchase the print upgrade option. Follow the instructions on your PharmaSim access card to register and access the simulation. Learning Outcomes: The student, upon fulfillment of the requirements of the course, should be able to: 1. Identify and explain the highly complex interrelationships among the business environment factors (both controllable and uncontrollable), the strategic marketing Learning Outcomes: The student, upon fulfillment of the requirements of the course, should be able to: 1. Identify and explain the highly complex interrelationships among the business environment factors (both controllable and uncontrollable), the strategic marketing variables, and the target market. 2. Design and implement a successful marketing strategy for a commercial, governmental, and/or non-profit organization. 3. Demonstrate...
Words: 282 - Pages: 2
...Risk and Insurance in International Trade AMB 302 ACeL Amity University Risk refers to a situation where outcome are uncertain. In other words risk occurs whenever there is a variation in the actual outcome and expected value. In Business if there is a variation between the actual and the expected value, business suffers a loss, therefore the term risk is also used to describe the expected losses or the variation from the actual outcome. Course Objectives: The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and services offered by them would be gone in detail to equip the students with decisions making tools. Learning Outcomes: At the end of the course, the student will be able to: understand the concept of risk in business management learn various techniques available to assess and mitigate those risks develop strategic alternatives evaluate different kinds of risks and their impact on different areas Table of Contents Course Objectives: ........................................................................................................................................ 2 Learning Outcomes: ...................................................................................................................................... 2 Chapter 1: Concept of Risk ................................
Words: 11816 - Pages: 48
...1 Strategic Management Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of internal and external environments in which the organization competes. The Process of Strategic management The process of strategic management are 1. Environmental analysis 2. Formulation analysis 3. Implementation 4. Evaluation Environmental Analysis Environmental analysis is the main stage for gaining information and data to grow business. We analyze internal and external data influencing goal and get relevant vision for organization. By doing analysis, we can know who is our organization’ competitor. We can use the PESTEL analysis and SWOT analysis as a tool. We can focus on understanding the need of the organization and get more idea to run the business. Formulation After completing analysis, the information and data is reviewed by strategy formulation. For reaching defined goal and objective, we determine what resources has currently in business. After accomplishing analysis, managers formulate corporate, business and functional strategy. Formulation set policies, task, strategic planning. SWOT analysis is identified to improve weakness, to overcome strength, to get the way for organization from strength and weakness. Implementation Strategy implementation is the action stage of the strategy management process. Designing...
Words: 620 - Pages: 3
...* The chi-square distribution arises in tests of hypotheses concerning the independence of two random variables and concerning whether a discrete random variable follows a specified distribution. * all the chi-square distributions form a family, and each of its members is also specified by a DF parameter. * ezay ne7seb el gegree of freedom? : Factor 1 has 2 levels + factor 2 has 3 levels (2 – 1) x (3 – 1) = 2 df * CHI-SQUARE is a greek letter denoted by X – square denoted by x2. * X2 is always right tailed. * CHI-SQUARE RANDOM VARIABLE is a random variable that assumes only positive values and follows a chi-square distribution. * critical value screenshot * we will investigate hypotheses that have to do with whether or not two random variables take their values independently, or whether the value of one has a relation to the value of the other. Thus the hypotheses will be expressed in words, not mathematical symbols. * One of the factors related to one variable has more than one level (2 levels) .. such as: testing the idependency of relationship between heart rates and baby gender, because the other factor , which is babay gender, has 2 levels!! “ male – female”. * E : expected number of observations Screenshot contingency table * squares of the difference of the numbers in each core cell: A measure of how much the data deviate from what we would expect to see if the factors really were independent * We would reject...
Words: 421 - Pages: 2
...Government of India Ministry of Finance Department of Economic Affairs Public Private Partnership Projects in India Compendium of Case Studies c Government of India Ministry of Finance Department of Economic Affairs Public Private Partnership Projects in India Compendium of Case Studies December 2010 Public Private Partnership projects in India Compendium of Case Studies © Department of Economic Affairs All rights reserved Published by: PPP Cell, Department of Economic Affairs Ministry of Finance, Government of India New Delhi-110 001, India www.pppinindia.com Disclaimer This Compendium of Case Studies has been prepared as a part of a PPP capacity building programme that is being developed by the Department of Economic Affairs, Ministry of Finance, Government of India (DEA) with funding support from the World Bank, AusAID South Asia Region Infrastructure for Growth Initiative and the Public Private Infrastructure Advisory Facility (PPIAF). A consulting consortium, consisting of Economic Consulting Associates Limited (ECA) and CRISIL Risk and Infrastructure Solutions Limited (CRIS), commissioned by the World Bank, has prepared this compendium based on extensive external consultations. ECA and CRIS have taken due care and caution in preparing the contents of this compendium. The accuracy, adequacy or completeness of any information contained in this toolkit is not guaranteed and DEA,World Bank, AusAID, PPIAF, ECA or CRIS are not responsible...
Words: 73739 - Pages: 295
...Wayne State University BA 6000 – Fall 2011 Case 1 ClearOne Communications, Inc. is a provider of end-to-end video and audio conferencing services, including the manufacture and sale of video and audio conferencing products. From its inception as a manufacturer of this equipment through 2001, ClearOne sold it products through a nationwide network of manufacturer's representatives. Sometime in early 2001, ClearOne decided to alter its business model and instead of using manufacturer's representatives, began selling its products through a nationwide network of distributors complemented by a direct sales force. Through early 2001, ClearOne experienced robust growth and increased product sales every quarter. From the selected financial data extracted from ClearOne's Form 10-Ks that follow, this growth appeared to continue through fiscal 2002. However, a complaint filed by the SEC against ClearOne alleges the truth may be different. ClearOne Communications Selected Financial Data, Years ended June 30, 2002 Product sales Service sales Cost of goods sold - products Cost of goods sold - services Operating expenses Pre-tax operating income Income from continuing operations Net accounts receivable at June 30 $37,215,161 17,327,525 15,057,167 7,942,952 20,809,281 10,733,286 7,410,752 $20,316,730 2001 $28,189,612 11,688,793 10,633,956 5,869,106 14,904,460 8,470,883 5,525,185 $ 7,212,970 2000 $22,226,504 5,891,909 8,033,867 2,974,456 10,568,861 6,451,229 4,301,742 $ 4,153,677 Required:...
Words: 445 - Pages: 2
...Essential Question: What are some characteristics that make up a living thing, how can you identify if something is living or nonliving? Standard: S5l3. Students will diagram and label parts of various cells (plant, animal, single-celled, multi-celled) a. Use magnifiers such as microscopes or hand lenses to observe cells and their structure. b. Identify parts of a plant cell (membrane, wall, cytoplasm, nucleus, chloroplasts) and of an animal cell (membrane, cytoplasm, and nucleus) and determine the function of the parts. c. Explain how cells in multi-celled organisms are similar and different in structure and function to single-celled organisms. Objective: Student will be able to identify the parts of an animal and plant cell and will also be able to discuss the five major characteristics of a living thing. Lesson Agenda Warm- Up: Exercise routine along with a song.: I WILL DO THIS Mini Interactive Lesson: Basic Parts of a Plant Cell word search and PowerPoint Presentation: I WILL DO THIS Independent Work: Worksheet that requires color coordinating various parts in labeling the animal cell.: I WILL DO THIS Small Group work: In groups of three the students will develop a creative writing including the parts of a cell.: YOU WILL DO THIS….Just basically come up with a worksheet or a small group assignment that the students can work together on in groups. Whole Class Share Session: Label the Animal and Plant Cell Parts: YOU WILL DO THIS. Come up with an assignment that...
Words: 380 - Pages: 2
...Introduction : As you see in the logo of Mada company this company has developed a new concepts of using internet service ( WIMAX ) , its come up with new ideas of using internet services , they have three ideas that they are working on : Vision: is to connect the client with a high quality internet to reach any spot in this world , and really they are working to make us believe that this world is really a “ small village “ . Mission : they are working on minimize their promises to the customers and maximize the quality of services which provided to the customer , to fulfill their need and make them satisfied and loyal to the company. Values : this company has a fixed value like: * Boundless: there is no geographical limits for their services . * Joviality : do not forget to make the customers “ happy “ . * Affinity : make the clients feel more close to the company. * Freedom : there is no technical limits for the provided services. ------------------------------------------------- recently , mada was a newest company entered the internet providing market , this new company has to go in clash and conflict with a very domestic and experienced companies in this field ( Internet service providing – ISPs ) , to compete and defeat a big companies like [ Fasttelco – KEMS – Quality net – United networks ] , you must have a good tactics and strategies in marketing , mada started with A wimax ( router-product) and recently its came up...
Words: 1428 - Pages: 6
...Project : Micro Economics Topic : Euro Zone Deflation In 2014 By : Danish Naeem & Mr. Faheem-ur- Rehman. The euro zone The world’s biggest economic problem Deflation in the euro zone is all too close and extremely dangerous Oct 25th 2014 | From the print edition THE world economy is not in good shape. The news from America and Britain has been reasonably positive, but Japan’s economy is struggling and China’s growth is now slower than at any time since 2009. Unpredictable dangers abound, particularly from the Ebola epidemic, which has killed thousands in West Africa and jangled nerves far beyond. But the biggest economic threat, by far, comes from continental Europe. Now that German growth has stumbled, the euro area is on the verge of tipping into its third recession in six years. Its leaders have squandered two years of respite, granted by the pledge of Mario Draghi, the European Central Bank’s president, to do “whatever it takes” to save the single currency. The French and the Italians have dodged structural reforms, while the Germans have insisted on too much austerity. Prices are falling in eight European countries. The zone’s overall inflation rate has slipped to 0.3% and may well go into outright decline next year. A region that makes up almost a fifth of world output is marching towards stagnation and deflation. Optimists, both inside and outside...
Words: 2165 - Pages: 9
...S Villanova School of Business VSB 1002- Business Dynamics II Pharmacy Service Improvement at CVS (A) Harvard Business School Case 9-605-015 (Rev. October 20, 2006) Case Study Assignment Problems arose in almost every part of the fulfillment process, as explained below: [pic] Drop Off Staff asked for name, address, birth date, time of pick-up; then put script in slotted box (sectioned by hours of the day) in slot for one hour earlier than pick-up time Potential Drop Off Problem: No one manning drop-off station [pic] Data Entry At each hour, tech took scripts from that hour’s slot and entered all required data into pharmacy info system (so no one looked at script until 1 hour before pickup) Info logged in: Patient contact info Doctor contact info Third party payor info – insurance companies, employers Drug name Dosage Number of doses Number of refills System performed an automated Drug Utilization Review: Automated check of script against all other prescriptions in CVS database for patient; looking for harmful drug interactions and appropriateness of drug for patient given age, weight, gender, etc. Hard Stop = fulfillment process cannot proceed until DUR reviewed by pharmacist if automated review reveals any potential problems Hard Stop Good for patient safety Hard Stop Bad for slowing down process, lowering efficiency Insurance check was done after DUR. Checking to make sure insurance still valid, script matches drugs on formulary...
Words: 975 - Pages: 4
...The universal balance According to readings, my understanding of future studies integrate all the discipline from microcosm to macrocosm, from past to present, from philosophy to science, from political to ethical, from physical to mental, from nature to will. It is all about the uncertain and unknown changes. The change seeds in past and present. Future vision is born from listen, search and observation. The essential movement that differs from other field is to carry the seeds of change into the position that leads to action. While I am doing the reading, the name “Lao Tzu” and “Confucius” were always in my mind. Taoism and Confucianism have to be seen side-by-side as two distinct responses to the social, political and philosophical conditions of life two and a half millennia ago in China. They both talk about the two sides of one condition. But Confucianism is greatly concerned with social relations, conduct and human society. Taoism has a much more individualistic and mystical character, greatly influenced by nature called spontaneous behavior (wu-wei). In Lao Tzu's view things were said to create "unnatural" action (wei) by shaping desires (yu). The process of learning the names (ming) used in the doctrines helped one to make distinctions between good and evil, beautiful and ugly, high and low, and "being" (yu) and "non- being" (wu), thereby shaping desires. To abandon knowledge was to abandon names, distinctions, tastes and desires. Do nothing is not really doing...
Words: 515 - Pages: 3
...OBE49749 Campaign for Sightsavers Tactical Response Recent research by the market research organisation DJS has revealed some intriguing trends in the attitudes of Britons to donating to charity (DJS 2013). For example, it was found that those who were earning an average income were more likely to donate to charities than those who were earning a higher than average income. Another very important finding of the survey was the fact that charities could be missing out on as much as £665 million in donations a year because they failed to address the main reasons for non-donation, which were found to be financial constraints and a distrust of charities due to lack of information. Among the concerns expressed by respondents were wastage costs, lack of transparency and administration costs. In other words, people were discouraged from donating to charities if they could not see a real and definite impact in the charity’s work. They wanted to feel that their donations were having a definite effect. Within this context then, the communication problems of a charity such as sight savers are twofold: On the one hand, the charity needs to make sure that it has a real presence in the public consciousness, and draw attention towards the urgency of the issues that it is concerned with. On the other hand, it needs to demonstrate to potential donors that their money is being used effectively to address these issues, and that a real impact is being made. A useful starting point for developing...
Words: 2432 - Pages: 10
...ACC 529 FINAL 1. The comparison of activity measures of different companies is complicated by the fact that: A) different inventory cost flow assumptions may be used. B) dollar amounts of assets may be significantly different. C) only one of the companies may have preferred stock outstanding. D) the number of shares of common stock issued may be significantly different. 2. The price/earnings ratio: A) is a measure of the relative expensiveness of a firm’s common stock. B) does not usually change by more than 1.0 (e.g. 8.2 to 9.2) during the year. C) can be used to determine the cash dividend to be received during the year. D) is calculated by dividing the earnings multiple by net income. 3. The time frame associated with a balance sheet is: A) a point in time in the past. B) a one-year past period of time. C) a single date in the future. D) a function of the information included in it. 4. Which of the following is not a category of financial statement ratios? A) Financial leverage. B) Liquidity. C) Profitability. D) Prospectus. 5. A credit entry to an account will: A) Always decrease the account balance. B) Always increase the account balance. C) Increase the balance of a revenue account. D) Increase the balance of an expense account. 6. Which of the following is...
Words: 2802 - Pages: 12
...GSB 613-Dr. Newfeld Spring, 2014 Algebra & Excel Check Up A basic level of algebraic and Excel skills are assumed prior to starting this course, the purpose of this assignment is to insure that your skills are where they need to be to succeed in this course. Use this data to answer the following questions: Let’s practice with something I know you care about: grades. The grade determination policy for this class is is follows: Midterm | 20% | Final | 20% | Problem Sets | 20% | Project/Paper | 20% | Quizzes | 15% | Discussions | 5% | Sally’s grades are as follows: | Points possible | Sally's grade | Quiz 1 | 9 | 7 | Quiz 2 | 13 | 13 | Problem Set 1 | 75 | 68 | Quiz 3 | 12 | 11 | Quiz 4 | 8 | 8 | Problem set 2 | 88 | 85 | Midterm | 100 | 97 | Directions: ***Do not be tempted to “cheat” and do this by hand- the point of this exercise is to practice Excel*** 1. Copy and paste both tables into Excel. 2. Use the AutoSum function to insure that the data uploaded properly (you know that the grading break down must add to 100% so make sure it does) 3. Use the Sort function to sort the grade data into groups 4. Create a formula to calculate Sally’s percentage on each assignment. DO NOT TYPE THE NUMBERS IN ON THE FORMULA LINE; USE THE CELLS THAT CONTAIN THE DATA.***note you only need to create this formula once then copy it to the remaining assignments 5. Calculate the average quiz and problem set grades using the Average...
Words: 478 - Pages: 2
...To: Incoming MBA Students, 2015 Full-Time Program (0101 and 0201) From: Professor Rebecca Hann Faculty Coordinator for BUSI 610: Introduction to Financial Accounting Re: Pre-term Course from Harvard Business School Publishing Date: June 3, 2015 BUSI 610, Introduction to Financial Accounting, is one of the Core courses that you will take in Fall 2015. This course is designed to help you become an informed user of financial statements. Given the duration of the term, we will be moving at a fairly rapid pace. The course will begin with a brief overview of the fundamentals of accounting (key accounting concepts, the accounting process, and the principal financial statements) and then move on to study in greater depth the various elements of financial statements. At the end of the course, I expect you will have a good understanding of a company’s financial statements—be familiar with the process of preparing the statements as well as the ability to interpret and analyze financial data for economic decision making. To do well in the course, you need to have a solid understanding of the fundamental elements of accounting; the remainder of the course will otherwise prove to be difficult. To help you better prepare for the course, you are required to take an on-line web-based course from Harvard Business School Publishing titled Financial Accounting: An Introductory Online Course (FA). This requirement is intended to ensure that all students have a common understanding...
Words: 1218 - Pages: 5
