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Mba with 2 Yrs Experiences

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Marketing Plan

RASA Travel Agency

Sayeh Samandi

Introduction:
There is Travel Agency Company in Tehran (Capital of Iran) which is called RASA, I decided to write a marketing plan for this company because I was working as an accountant in that company in 2008. RASA was formed March 2004 to provide hard adventure sport/travel packages with upscale accommodations. RASA Hard adventures include kayaking, white water rafting, and mountain biking. The founders of RASA are Amir Rezaee (also the president of RASA), MBA/JD, Mohammad Akbari, MBA, and Hamid Majidi, MBA. Also to their MBA status, they are fervent about the activities RASA will offer.

Tourism stakeholders in Malaysia and Iran want to set up a joint committee to promote tourism related activities between the two countries and curb illegal practices among agents.
RASA’S President, Dr Amir Rezaee, said he would increase the number of familiarisation trips to be spread out next year to convince travel agents the country is “safe and beautiful” and has products and attractions that appeal to Malaysians.
The most important duty for RASA is pick the tourists up from Iran to Malaysia.
An opportunity exists for two reasons: 1. Tourism is a growing industry (4% annually) and within the industry, adventure travel is growing at 10%. 2. There are few providers of hard adventure tour to upscale customers.

Almost all companies that provide "hard" adventure activities request to a lower income client. Companies that appeal to a richer clientele generally provide "soft" adventure package. Hard adventure activities include difficult physical requirements. They take an upper level of risk than do "soft" activities. Soft adventure activities may include physical effort; however they include a low level of risk and can be engaged in by non-athletic people.

The company's target customers

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