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Mbo by Objectives

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MARKETING INFORMATION: MANAGEMENT AND RESEARCH
MKTG 652
Instructor: Srini S. Srinivasan
Office: Matheson - 502D
Office Hours: Will be announced in the class.

Reading Materials:
Reading Packet from www.xanedu.com (Please go to the last page for further details).

Course Objectives:
The course objectives are to: ✓ Expose students to the various aspects of marketing research. ✓ Solve simple marketing research problems. ✓ Offer experience in executing a marketing research project.
Pre-requisites:
Students taking this course are expected to have completed a statistics course. To help you refresh your memory, a note on important statistical underpinnings is given here. Please read this and come prepared to the class.
Method of Instruction:
We will be using a combination of lectures, student discussions, case analyses, data analyses and projects. The emphasis will be on the students’ involvement and participation both individually and in groups. Given the graduate level of the class, students are expected to read the assigned material and come prepared to discuss them. Students can expect to work for at least 2 hours outside the classroom (in reading assigned materials, meeting with groups for their project work to perform necessary brain storming/data collection/data analyses and library research) for each hour of classroom time. Students, as part of a group will be responsible for ✓ Research Project. ✓ Case presentation. ✓ Data Analyses.

Reading Material:
The reading material for this course is to be purchased from XANEDU and the instructions for purchasing them are given in the end of the syllabus. The readings packet consists of articles, book chapters and cases and the course relies heavily on the reading materials. If you are enrolled in the course, then you are required to

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