...ds MC DONALDS OPENED IN 1955 BY RAY KROC IN US FAST FOOD OUTLET OF AMERICAN STYLE,WITH THE MOTTO QSC &V GRADUALLY EXPANDED AND BY 1983 IT HAD OVER 6000 RESTAURENT IN US IN 1967 STARTED INTERNATIONAL CHAIN AFFLICATIONS,CLICKING OF FROM CANADA A WELL RECOGNISED IN EVERY CONTINENT IN THEIR OWN FASHION WITH MORE THAN 18 MILLION PEOPLE IN OVER 40 COUNTRIES EATNG THEIR OUTLETS •RAPID ESTABLISHMENT O BRAND NAME •CONCENTRATED ON LIMITED MENU O F HIGH QUALITY,MODERATELY PRICED AND A GOOD AMBIANCE MOTTO QSC&V •WELL ESTABLISHED CHAIN AFFLICATIONS •IMMENSE PLANNING AND BEST CONTROLLING TECHNIQUES FACTS oWITH THE INTRO OF MC MEAL MC DONALD’S QUICKLY BECAME THE LARGEST TOY DISTRIBUTOR IN THE WORLD oMC DONALDS IS THE WORLDS LARGEST TOY DISTRIBUTOR oIn the U.S. nine out of ten kids between the ages of 3 and 9 eat at McDonalds once a month. oIn 1979 the Happy Meal was first invented and only cost $1.00. The biggest hit toy that came from the Happy Meal was the Ty Beanie Baby. McDonald's has unique menu items in every country. In Portugal, you can order soup! Paris has what is thought to be the only McDonald's with white arches in place of their traditional golden ones. The McDonald's Shamrock Shake was created for a fundraiser with the Philadelphia Eagles. In 2005, McDonalds paid rappers to reference Big Macs in theiR SONGS 4 .SHOULD MC DONALDS EXPANDS ITS MENU?IF YES WHAT KIND OF PRODUCTS THEY SHOULD ADD? YES, MENU SHOULD BE MODIFIED OTHER THAN ITS FIXED MENU MC DONALDS...
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...their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. I. Situation analysis Economic factors: Currency trade likewise have an extraordinary effect on any organization. USA has a High duty ratio, Low unemployment created country, dealing in international money (Dollars).Business for Mc donalds in USA is as of now settled and low gambled yet for India high unemployment rate, dealing in Rupees as coin and a huge number of individuals living beneath neediness line is a sympathy toward Mcdonalds. Culture: One can't envision a day when the road side 'vada pav', "chaat" slowdown in our urban communities will vanish. It's such an essential piece of who we are as Indians. Demographics: McDonalds has made its surroundings suitable for school/understudies to home base with their companions and snatch their lunch at McDonalds. Psychographics: McDonalds has adjusted by comfort and way of life of the Indian buyers, as India has an enormous vegan populace so McDonald's thought of an alternate and new product offering which incorporates things like Mc Veggie burger and Mc Aloo tikki Burger. Consumer Behavior: There is exploration required to figure out the dietary patterns of individuals in an aggressive setting. . It is giving play territories to guarantee various families visit its outlets with youngsters. Porter’s five forces 1)Threats of New Entrance: It is difficult to make a noticeable brand name. New contestants...
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...McDonald’s: From Big Mac to P’tit Plaisir Case Synopsis McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply all McDonald’s products have to comply with McDonald’s standard or specification. McDonald’s also give reward for every supplier that achieve its specification process. And the most important thing that made McDonald’s globally success in entering every country is Plan to Win Strategy, this strategy actually bring McDonald’s products to become more relevant to local and regional preferences. In France, McDonald’s referred as McDo and every products in France is environmental friendly and based on local resources. Menu also different, its have P’tit Plaisir (mini snack foods), Little Mozza (tomato and mozzarella salad), Croques Monsieurs (Grilled Ham and Cheese) etc. In the US McDonald’s is food to go orders but in France is dine in because people...
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...Maurice and Richard moved the entire building to San Bernardino, California and operated it as a barbecue restaurant. Businessman Ray Kroc joined the company as a franchise agent in 1955. He purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 1955, Ray Kroc opened the first franchised restaurant in Des Plaines, Illinois, the ninth Mc Donald's restaurant overall. (Franchising is the practice of using another firm's successful business model.) With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald a clown shaped man having puffed out costume legs. McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items. In Germany, McDonald's sells beer. Mc Donald's is in the list of the most valuable brands, number 4. Brand value: $95.2 billion What happened: McDonald's is accelerating growth in India. Its expanding in the U.S. by experimenting with baked goods and creating a cafe atmosphere to rival Starbucks. Facts about McDonald's: McDonald's' daily customer traffic (62Million) is greater than the population...
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...BSBMKG414A – UNDERTAKE MARKETING ACTVITIES SEMESTER 1, 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook, Illinois, US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast food due to its health implications, they have shown that fast food can cause high cholesterol levels and can also lead to obesity. Economic Factors Branches and franchises of fast food chains like McDonalds has the tendency to experience hardship in instances where the economy is hit by inflation and changes in the exchange rates. These chains may have to put up with the effects of the economic environment. Socio-Cultural Factors McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. McDonalds launched sets of food that tenders a reliable level of quality for the respective market where it operates. Technological Factors The company’s key tool for marketing is by means of television advertisements. There are similarly some claims that McDonald’s are inclined to interest the...
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...MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially in the area of global expansion. Gone is the traditional style McDonald’s that many people are accustomed with, McDonald’s are focusing on new innovative modifications to their menu, depending upon the regions culture, customs, and traditions. Opening coffee bars in the United States is also on the agenda for the world’s largest fast- food behemoth. McDonald’s, realizing a need for global expansion, diversified into other areas of the fast- food industry. Some of the company’s most recent and notable acquisitions were the Boston Market restaurant chain and taking a 33% stake in the United Kingdom’s Pret A Manger, a sandwich bar chain with more than 100 outlets across the United Kingdom (). When a firm decides to do business internationally, there are many considerations the entity McDonald’s weighed to choose the best strategy in going overseas. Some of the cross-cultural issues facing McDonald’s management are similar, however many practices vary depending upon which country the global...
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...Learning Arrangement 1. Introduction of the strategy of McDonalds The world’s leading foodservice retailer is McDonalds. McDonalds possesses more than 34.000 local restaurants in 119 countries. McDonalds mainly sells fast-food, such as French fries and hamburgers. In this chapter the strategy of McDonalds will be analyzed. A strategy is a long term plan regarding the mission of an organization. This plan will indicate which objectives they want to achieve and what kind of resources they are intending to use. The strategy of McDonalds is focused on the arrangements within the company, its franchisees and suppliers, which has been key to McDonald’s success. This enables the organization to deliver a consistent experience to its customers and meeting the customers’ needs and preferences. McDonalds owns a customer-focused “Plan to Win”, which is focused on five elements: People, Products, Place, Price and Promotion. This plan is a framework for its global business, which allows for implement adjustments in every segment of their organization and to enhance the experience of customers worldwide. The business structure of McDonalds is based on a geographic structure. Its operations is divided in five divisions: United States, Europe, Asia, Latin America and Canada. Therefore, the important strategic approach is to maintain its leading position by expanding and maintaining its business. Besides, McDonalds has to consider different needs of different customers in...
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...At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald’s, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, and opened his first restaurant the following year in Des Plaines, Illinois. In 1961, Kroc bought all the rights to the McDonald’s concept from the McDonald brothers for $2.7 million. Kroc was somewhat of an obsessive individual, fixated with rules, regulations, procedures, and obedience to his strict rules of discipline. Kroc...
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...Assignment 1 Spring 2015 Syed Akbar Jamil Submitted on January 27, 2015 Virginia International University School of Business MBA 616 INTERNATIONAL MARKETING Global marketing strategy of McDonald’s is established on combination of local and global mixed elements of marketing. 1) The first element is, McDonald’s offers basic items like burgers, french fries and soft drinks in most countries. The popularity of American-style burgers, fries, and soft drinks are growing around the world. Second element of McDonald’s global marketing strategy (GMS) is a dynamic element in McDonald’s business model restaurants system which can be set up virtually anywhere in the world and the restaurants by themselves offer the consumers a chance to experience for themselves a fast food legend. McDonald’s think global and local but they also act locally. A huge amount of ingredients they use, come from local producer. This decision is also an excellent mean to give them a responsible conscience. 2) McDonald’s bring to developing countries the chance to get well trained and at the same time the company is acting locally too to enhance the agricultural industry by working together with the local producers. Additionally, life-styles are being changed all over the world; the need to save time and money is growing in countries such as China. People are more and more influenced by the Western-lifestyle, and junk food is part of this culture. Also McDonald’s is offering meal to modify their...
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...Introduction In this fast-moving century, everyone is looking for a solution which is time-saving and fast in order to save their time. Since then, there has been an aggressive competition among the fast food brands like McDonald’s, Subway, Pizza Hut, KFC and so on. Each of these companies is striving to dominate the fast food market in order to become the leading fast food brand in the world. Brands like McDonald’s, Subway and KFC always come across to people’s minds when it comes to topics which are related to fast food. “Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States”. (Wikipedia, 2015). Since then, fast food has grown internationally all over the world instead of just United States and became the most preferable option for the generation nowadays. The researcher was trying to find out if McDonald’s is the most successful fast food brand in the world. His personal interest has always been McDonald’s which led him decide to research if McDonald’s is actually the best compared to other popular brands in the market like Subway, Pizza Hut, KFC and so on. One of the reasons which led to the researcher choosing to research about this topic is the pricing policy that is used by McDonald’s while still being able to maintain the high quality of the food items in the restaurants. Besides that, researcher was also interested in finding out if people are most likely to go with McDonald’s compared...
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...list): Author: (if specified) Date article was published: 1. Which one, specific US company is the focus of this news article? a. Specific US company. b. In which specific country/region of the world is this company’s business the topic of the article? 2. What is the main idea of article? a. Provide a brief summary. 3. From the article, can you describe the target market? a. Provide a brief description of the target market b. What makes you think that this is the target market? 4. Please describe in detail the marketing challenge(s) faced by this US company in the international business situation that is the topic of the news article. a. Description of marketing challenges. Mc Donald’s challenge here is to offer a sandwich specifically for the people in France, a “Baguette”.The sandwich consists of a burger topped with French-made Emmental cheese and mustard. France is a difficult market because they are used to high quality products. b. What is the role for marketing in meeting these particular challenges? The role of marketing here is to offer them a Baguette in a sandwich, bread that they are fans of, research shows that 98% of French people eat bread every day. Research also showed that 65% of the two billion sandwiches sold each year are baguette based. c. Describe in detail what marketing should do/ is...
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...Total Quality Management Term paper on:: MC DONALD’S Contents INTRODUCTION The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. QUALITY ASSURANCE @ Mc Donald’s The Homely Touch of the Highest Quality Standards at McDonald’s. At McDonald’s it’s always like coming home. We make sure that the warmth of our homely touch reaches your highest expectations. Be it food, service...
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...Caso Mc Donald’s en la India Cuando la cadena de restaurantes de comida rápida Mc Donald’s decidió conquistar el mercado de la India se encontró con un gran obstáculo, por creencias religiosas los hindúes no comen carne de vaca ya que para estos son sagradas. El atractivo mayor para los clientes de Mc Donald’s son sus ricas hamburguesas de carne, sus papas fritas y para los niños la famosa Cajita Feliz. Este obstáculo más que eso fue un reto para la compañía ya que esta decidió adaptar su al consumo y costumbres de la India. La India le pareció atractivo a Mc Donald’s ya que este país es uno de los destinos mundiales más visitados en las últimas décadas, además es el segundo país mas poblado en el mundo. En la India además de personas con costumbres Hindúes también viven musulmanes los cuales no comen cerdo, es por esto que Mc Donald’s adapta su menú utilizando como opciones el cordero, el pollo y los vegetales. Entre los productos ofrecidos se encuentra el Maharaja Mac que es como un Big Mac pero de cordero, otro producto es el Mc Aloo Tikki el cual es de pollo y el Mc Veggie Burger realizado con vegetales. En la India no ha sido el único país que Mc Donald’s adapta su menú según las costumbres del país en Colombia incluyeron en el menú el café de Juan Valdez un producto generado en la zona, en Noruega país donde comen mucho pescado ofrecen el Mc Lacks a base de salmón, en Alemania los combos se sirven con cerveza, en Canadá sirven el Mc Lobster a base de langosta...
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...people worldwide are using facebook actively nowadays and the number is still increasing. (Chart no. 1: (Brandt, 2012, Statista)). Therefore companys need to adopt to this dramatic change in communication and have to be present on social platforms, to stay in customer contact and build relationships (Edelman, D.C. (2010), “Branding in the digital age“). This term paper deals with the question wheater social media marketing is an opportunity or threat for Mc Donalds, in particular Mc Donalds Germany. Although social media is a must-have for companys nowadays and nearly twenty thousand firms have a facebook page for their business, social media could be a threat for companys. Especially fast food restaurants are often criticised by protestants and social platforms are perfect places to make their criticism public. So businesses need to evaluate wheather social media is an opportunity or threat for their performance. My thesis statement is that social media marketing is very effective for companys as well as for Mc Donalds and possible threats do not represent a serious danger for them. Importance of social media for companys nowadays Social media marketing is a type of onlinemarketing, where companys use social media for several purposes. There are several possibilities to use social media for business useful, for example foster a good image, increase brand awareness, increase sales or offer support for customers and strengthen customer relations (Onlinemarketing-praxis...
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...questions d’étude Marketing concernant Mac Donald’s Et les différentes hypothèses possibles III. La méthodologie a. Les composantes b. la méthode utilisé c. schéma de notre parcours d. Notre questionnaire IV. Les résultats obtenus a. Tableaux simples b. Tableaux croisés et graphiques V. Les recommandations Conclusion Introduction : Nous nous trouvons aujourd’hui dans une conjoncture qui réduit de plus en plus nos temps consacrés aux différents repas de la journée, se qui nous incitent à fréquenter d’avantage les lieus de restauration dites « Fast Food ». Ces derniers nous offrent plusieurs types de nourritures et formules (les sandwicheries, Subway, Pasta, Quick et Mc Donald’s et bien d’autres.) qui nous permettent de pouvoir choisir en fonction de nos goûts. Nous avons choisie de baser notre étude avec Mac Donald’s car c’est le leader mondial dans les restaurants dit « rapides». Mac Donald’s est un enseigne qui à prit conscience du besoin de qualité des consommateur ainsi que la protection de son environnement. Elle a donc mis en place plusieurs démarches allant dans le sens de ces besoins. Les codes couleurs de Mac Donald’s ont été modifiés, la production de ses produits est plus propres pour l’environnement et toutes ces nouvelles campagnes de pub on un lien avec la qualité et la nouvelle éthique de l’enseigne. Mais ces démarches ont elles réellement eu un impact dans l’esprit de...
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