...McBride Financial Services Marketing Plan Name BSA-310 5-27-2012 Instructor: Introduction and Background McBride Financial Services provides low cost mortgage solutions for individuals. McBride Financial Services caters to professionals, retirees, and families that are looking to purchase either a primary, secondary residence or recreational properties. McBride Financial Services has decided to revamp its current marketing plan so that they are capable of reaching perspective clients who are more likely to fit into the outline of the type of purchaser that their services are constructed to attract. Marketing Research McBride Financial Services must complete a marketing research plan in order to make sure that the marketing campaign intended for them will be successful. Conducting shopper market study will allow McBride Financial Services to analyze the buying tendencies of the perspective clients in their objective area. This will give them the opportunity to market to particular types of clientele that are more likely to procure their service vice frivolously spending their money on advertising that targets to large of a general constituency. One of the most popular current market trends because the internet makes it much easier to do is AD Tracking. Because of its relative ease I recommend that McBride Financial services use Ad Tracking as it will allow the monitoring of their brand's performance and also will allow this business to see how consumers feel...
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...McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that their services are created for. Now let us look into what it will take to create a strong marketing plan for McBride Financial Services. Market Research The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use...
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...McBride Financial Services Marketing Plan Faten Hamad BSA/310 February 21, 2011 Prakash Naidu McBride Financial Services Marketing Plan McBride Financial Services provides low cost mortgage keys for individuals. McBride Financial Services provides to retirees, experts, and families are thinking to buy whichever a recreational property or secondary or primary house. McBride Financial Services has decided to revamp its recent marketing plan so that they can contact customers is more probable to fit the profile of the kind of buyer that their services are created for. This paper will show up how McBride Financial Services can reach a gainful commerce during marketing and operations in addition to their target of breaking even monetarily. The kinds of media that could used within McBride’s marketing plans and their goals markets will be outline, and their growth of services to the web will also be covered in the following document. As with any marketing plan, research needs to be conducted and reviewed. This research will help McBride Financial Services to orient better their company toward the needs of the customers and could make decisions that will bring more customers to their individual branch offices. Determining where the company stands with its current customers is important because they can build on their current market strategies to reach new customers and excite current customers with new services. An easy method for McBride to undertake in research...
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...McBride Financial Services Marketing Paper No name BSA/310 August 17, 2010 Mr. Jones McBride Financial Services Marketing Paper McBride Financial Services were created by entrepreneurs who envisioned an opportunity to become the premier provider of low cost mortgage using the state of art technology to assist those in the pursuit of financial independence and financial rewards. McBride Financial Services developed a mission plan with the intention of providing specialize conventional, FHA, and VA loans for home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine...
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...BSA 310 McBride Financial Marketing Plan University of Phoenix Marsha Siptak McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day. Marketing Plan The development of McBride Financials marketing plan will require various forms of market research. The three major groups McBride will focus on will be first time buyers, buyers with credit problems, and retires purchasing primary or secondary homes. Market research will be conducted through the collection of surveys, contact methods, marketing intelligence and internal data. Advertising will consist of promotional television, radio, newspaper, and internet ads that appeal to specific marketing groups. Local realtors will be used for advertising purchases as well. Marketing strategies will be developed that establish McBride Financial as the leader in low cost mortgage services. Online Research Most consumers have access to the internet; as a result McBride Financial will conduct online surveys to reach a broad focus group. “Online...
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...McBride's Financial Services Bryan Mills BSA 310 09-03-2012 Donn Leiske McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services. The first thing that will be covered...
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...McBride Financial Marketing Luke T. Covalt University of Phoenix May 7, 2012 * McBride Financial Marketing McBride Financial is a new startup organization specialized in conventional, FHA, and VA loans for the purchase or refinancing of homes. McBride Financial is currently headquartered in Boise, Idaho. McBride is a rapidly growing company with plans to open a total of eight company branches located throughout Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride’s mission is to break even financially within six months of commencing operations. Because McBride is a little known, new company, an aggressive marketing campaign will help make McBride Financial a well-known, trusted lender. By developing a proper advertising and marketing campaign, McBride will be more apt to meet their ambitious financial goal of breaking even within six months. Target Market McBride Financial specifically targets the following types of home buyers: Professionals seeking a primary or secondary residence, retirees seeking a primary or secondary residence, and families or individuals purchasing recreational properties. By determining who their primary markets are, McBride will be able to better conduct market research into those groups of people. In turn, this will allow McBride to custom tailor services and marketing to their intended audience. Market Research Conducting market research will allow McBride financial to better understand its target customers and learn how...
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...Marketing Plan Paper Raymond Holman BSA 310 June 17, 2010 Instructor: Terrell Potts Marketing Plan Paper McBride Financial Services will increase market penetration, establishing their services as the premier technology-based Mortgage firm in the five state areas. To achieve this goal, McBride will conduct market research, select effective media outlets, and target specific markets. Catering to time constrained professionals, retirees, and families wanting simplified and flexible full service mortgage processing McBride will establish itself as a niche leader in the region. McBride (2004) intends to aggressively market using local, TV ads, Newspapers, handouts, radio, and realtors. Additionally McBride will also leverage Internet-based marketing differentiating the business as a technology leader. Market Research Strategy McBride Financial Services recognizes that extensive market research must be completed to optimize advertizing dollars. Although the services that McBride offers are required by all customers to correctly close on a new home, McBride understands that their specific offering is better suited for particular segments of the entire market. To define this segmentation McBride will conduct two key market research studies in demographics, and psychographics. Demographics as defined...
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...Individual: McBride Marketing Paper Introduction McBride Financial Services is a start-up regional mortgage lender based in Boise, Idaho (Apollo Group Inc., 2011). Their financial services specialize in conventional, Federal Housing Administration (FHA), and Department of Veteran Affairs (VA) loans for home purchasing and refinancing (Apollo Group Inc., 2011). The company intends to expand its operations and enter into the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride Financial Services will offer low cost mortgage services using leading edge technology (Apollo Group Inc., 2011). McBride Financial’s goal is to achieve financial break-even in their first six months of business and plan to become a profitable company within their first year of business. McBride Financial will leverage technology to maximize efficiencies and minimize the cost for customers and businesses when applying for and obtaining mortgages. McBride Financial services plans to obtain high customer satisfaction rates, reduce costs, expand and improve work perfomance. To achieve these goals, the firm needs to focus on providing effective and efficient mortgage services which will increase their success in the market. To...
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...McBride Financial Marketing Plan University of Phoenix McBride Financial Marketing Plan McBride Financial Services is a mortgage lender that specializes in conventional, FHA, and VA loans for home purchasing and refinancing. The company is presently headquartered in Boise, Idaho and is looking to expand its operations into Wyoming, Montana, North Dakota and South Dakota. McBride Financial Services current mission is to be the preeminent provider of low cost mortgage services using state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. With the implementation of a successful marketing plan, these future goals of McBride Financial Services to expand and become a preeminent provider of low cost mortgage services should easily become easily attainable. Naturally, the first step in the marking plan would be to research. The primary interest of McBride Financial Services is to establish a new market of people in need of assistance with financial services. In order to achieve this, McBride Financial Services will need to perform research on the areas current market trends and market values. This information will provide a better understanding of what products to market and how to market the products. The company will also need to look at current internal marketing plans in place to determine strengths and weaknesses, so that a better picture is made as to what areas to improve. This research will also help determine...
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...Marketing Plan I MKT/421 May 5, 2014 Marketing Plan I McBride Financial Services is a mortgage company that offers low cost mortgage services. McBride Services is operating in five states, Idaho, Montana, Wyoming, North Dakota and South Dakota. As the world becomes technologically advanced McBride Financial Services is working hard to keep its competitive edge in the finance industry. Recently the company has decided to create an App for smart phones that will make applying for a loan easier and more convenient. The marketing research team, for the company is going to conduct the research needed to see if the need exists in the finance market. The research team will decide if creating the APP will benefit the company and be worth the financing that will be needed to get the return on investment. This APP will allow any customer interest in applying for a mortgage to enjoy a secure site from a mobile device. McBride Financial Services (MFS) goal is to be the preeminent provider of low cost mortgages using state of the art technology. Currently McBride’s Financial Services has an online mortgage application, and it is not complex. The turnaround time for an application is within one business day. MFS’s target markets are families, professionals, and retirees. Two of these potential customers has something in common, limited time. There is a skill to balancing the full schedule of a family, and finding the time for personal business as well as professional. Already...
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...McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why we chosen them as targets. It will also cover what was the thought process behind McBride to use the internet for some of their marketing. Marketing Research Marketing research is something that is used to determine how a service or product the public will accept with in the different statical data relating to the population and particular groups within it. A company may use the data collected to make sure that their service or product is targeting or will target the right audience. There are different types of market research that the McBride company can use in their marketing plan. I will start with the online market research that will have internet surveys and some online focus groups Online research is very easy for the public everywhere to participate in from their house taking away the need for them to go anywhere to participate. Internet surveys are easier to keep track of and make sure that the person fills them out correctly. This process also helps prevent any of the...
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...BSA BSA/310 McBride Financial Services is a startup mortgage lender headquartered in Boise, Idaho. The company will specialize in conventional, FHA, and VA loans for home buying and refinancing. The mission of this company is to provide low cost mortgage services operating in the following five states: Idaho, Montana, Wyoming, North Dakota, and South Dakota. This paper will describe a marketing plan designed to help McBride Financial Services to fulfill this mission using market research, media, target markets, and Web marketing. I would recommend that the first step of this marketing plan include conducting market research. I would begin by making the necessary inquiries to find out what the other mortgage lenders for the area are doing. An example of this would be to find out what their interest rates are, what their application process involves, and what the length of time between inquiry and closing is. Once this information is obtained McBride Financial Services will be able to become competitive in the market. They can concentrate on the customer experience. Research has soon that consumers will be more likely to use a service if it is user friendly and a pleasant experience. I would recommend that the next step of the market research should be to make personal visits to the real estate agents and brokers in the area. This would allow the agents to know more about McBride Financial Services and be able to recommend them to potential home buyers. The real estate agents...
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...Customer-Based Expansion Prepared for: B.Smith, CIO Prepared by: R.C. Murphy, IT Marketing Executive May 20, 2013 Proposal number: 626-4357 Objective McBride Financial Services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services has a mission to be the the most distinguished and reliable provider of low cost mortgage services. Their mission statement holds truth and validity with the assistance of an outspoken and proven marketing plan. McBride Financial Services is on its way to becoming the preeminent provider for low cost mortgage services. Initiating a marketing plan, McBride Financial Services will be able to expand their operations, offer new products, and continue to grow as a company. Market Research McBride will perform both internal and external market research to produce the best financial and clientele gain. Internally, the company will determine what their current financial standing consist of. This would also include deciding where to take risk and what their goals should be based upon. The first external market research approach that needs to be taken is to create a few online surveys and questionnaires to determine what the real want and need is in this market. The company needs to take some time to create a Facebook page if they don’t have one already. in addition to Facebook, McBride Financial Services needs to utilize every form of potential customer feedback possible through social...
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...Week 4 - Individual Assignment McBride Financial BSA 310 Week 4 - Individual Assignment McBride Financial Introduction The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties include; FHA, VA, and conventional for financing and refinancing home purchases (McBride Financial Services, 2011). Research Marketing to Undertake Exploratory marketing research in the proposed expansion areas would help to gather a source of preliminary potential customer base information that will help define problems and suggest hypotheses to follow through with (Armstrong & Kotler, 2011). Marketing researchers need to have certain information about their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to...
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