...McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why we chosen them as targets. It will also cover what was the thought process behind McBride to use the internet for some of their marketing. Marketing Research Marketing research is something that is used to determine how a service or product the public will accept with in the different statical data relating to the population and particular groups within it. A company may use the data collected to make sure that their service or product is targeting or will target the right audience. There are different types of market research that the McBride company can use in their marketing plan. I will start with the online market research that will have internet surveys and some online focus groups Online research is very easy for the public everywhere to participate in from their house taking away the need for them to go anywhere to participate. Internet surveys are easier to keep track of and make sure that the person fills them out correctly. This process also helps prevent any of the...
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...McBride Marketing Paper BSA/310 Jessie Nightingale McBride Marketing Paper After studying the business McBride financial services, it is evident there's a lot of marketing that can be done and tools used that will increase the company's visual presence and in turn increase mcBride's customers database. Lets first look at the facts and position that the company is in currently. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners buying and homeowners that want to refinance their homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride's target markets are as follows: 1. Families and/or individuals purchasing recreational properties. 2. Professionals that are either buying a primary or secondary residents. 3. Retirees that are buying a primary or secondary residence. While targeting these markets McBride's business philosophy is, " Our customers will receive the most efficient and effective processing of mortgage application form from inception to close." McBride is a very aggressive business seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals are aggressive they can...
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...McBride Marketing Paper BSA 310 October 14, 2013 McBride Marketing Paper McBride Marketing overview McBride Financial offers financial services to customers in the following locations; Idaho, Montana, Wyoming, North Dakota, and South Dakota. Currently McBride Financial offers credit reports, home inspections, appraisals, and mortgages. Strong emphasis is placed on the use of modern technology to ensure the best and fastest service possible for McBride customers. Currently McBride is wanting to expand its customer base and is search of the best marketing ideas and techniques to do so. The following will outline what market research must be done. What elements of the media should be used, and how best to use them. What the target markets should be and how to recognize them. And how the internet can be utilized to farther increase the customer base Market Research One area that could prove useful to research is how other businesses’ similar to McBride are doing, and what techniques they are using if they are profitable. By analyzing how similar businesses are conducting their marketing strategies McBride could adapt some of their better ideas for themselves. McBride should also take a look at the current markets it is located in. If the states McBride is currently conducting business are some of the states that have a slow market for real estate then it may be wise to determine if McBride should stay in these states or open locations elsewhere. If the states they...
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...Individual: McBride Marketing Paper Introduction McBride Financial Services is a start-up regional mortgage lender based in Boise, Idaho (Apollo Group Inc., 2011). Their financial services specialize in conventional, Federal Housing Administration (FHA), and Department of Veteran Affairs (VA) loans for home purchasing and refinancing (Apollo Group Inc., 2011). The company intends to expand its operations and enter into the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride Financial Services will offer low cost mortgage services using leading edge technology (Apollo Group Inc., 2011). McBride Financial’s goal is to achieve financial break-even in their first six months of business and plan to become a profitable company within their first year of business. McBride Financial will leverage technology to maximize efficiencies and minimize the cost for customers and businesses when applying for and obtaining mortgages. McBride Financial services plans to obtain high customer satisfaction rates, reduce costs, expand and improve work perfomance. To achieve these goals, the firm needs to focus on providing effective and efficient mortgage services which will increase their success in the market. To...
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...McBride Financial Marketing Campaign Author BSA/310 April 22, 2013 Teacher McBride Financial Marketing Campaign Marketing can be a daunting task and can be a worrisome endeavor as the success or failure of the effort will not be realized until after it has begun, and you have spent the money on it. It is extremely important that research is done to ensure that the efforts of the marketing campaign are a success. Initially McBride Financial is going to have to make some decisions on their target market. The McBride website states that their target market is: * Professionals purchasing either a primary or secondary residence. * Retirees purchasing a primary or secondary residence. * Families and/or individuals purchasing recreational properties. While this has segmented the market somewhat, only one of these should be targeted initially. Unless McBride wants to fund three simultaneous campaigns one of these should be picked and thoroughly researched. Once they have decided on one to segment the market, they then have to target that audience, and that is going to take some research. We have to ask a few questions. What are their needs in regards to financing? We need to find out what exactly they are looking for in a mortgage and how we can give it to them. If we are talking about professionals looking for a primary residence then do they want to have a home office, are there some tax breaks or special financing we can offer that could be attractive...
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...McBride Marketing Paper BSA/310 April 14, 2014 McBride Marketing Paper The marketing of an organization and that marketing’s success plays an integral role in the overall success of the organization. Marketing involves all of the business functions that support the customer value exchange including your advertising, branding, public relations, market research, corporate promotion, image management, and customer loyalty to brands and products. It’s everything your business does to acquire customers and maintain a positive relationship with them. Ultimately, the purpose and goal of your marketing is to match your services to the people who need and want them, thus ensuring your profitability. Now that you’re clear on all that marketing entails, let’s understand why it should be an important aspect of your business. The key piece of marketing’s overall goal is that it helps ensure your organization’s profitability. As business professionals, I’m sure I don’t need to explain this in much detail; without profitability an organization and its operations are not sustainable. We put those pieces together and we understand that big picture, a lack in marketing could result in the closure of your precious company. McBride Financial no doubt understands the importance of marketing, you’ve after all expressed a desire to expand your customer base and wish to do so through marketing. If McBride takes the right approach to marketing, you can absolutely expand your customer base...
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...McBride Financial Services Marketing Paper BSA/310 August 31, 2013 McBride Financial Services is a small scale contract and debt supplier in the Northwestern United States, with sites in Montana, Idaho, South Dakota and North Dakota. McBride’s aim customers are from white collar experts and senior citizens buying first and second houses to families and persons in need of buying recreational venues. With the aspirations in broadening its user range, McBride requires new aims for an advertising tactic. When cultivating a marketing tactic, there are four fundamental procedures in the mechanism. Initially, McBride is obliged to explain and expound their mission. According to the site analyzed, it is necessary that McBride is obliged to furnish their mission in order to initiate. There is a necessity to improve the company’s mission concerning customer assistance and customer contentment. In relation to the phrase "A company’s mission should not focus and revolve around acquiring revenues – they are just the compensation for establishing relationships for users. It must concentrate on user comfort and connections the corporation wanted to establish.” (Armstrong & Kotler, 2011, p 40). The succeeding procedure is utilizing the company’s mission as a protocol McBride decide goal for each department of the company to accomplish the ultimate aim: broadening its user range. McBride will arrange a business document according to the preceding procedures the company...
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...McBride Marketing Paper Robert Greenleaf BSA/310 November 1, 2012 GARY TEED Marketing is an essential tool to the success and implementation of any marketing plan or strategy. Businesses rely heavily on the targeting the right customers desiring specific needs. There are many considerations to analyze when approaching the development of a successful marketing strategy. Marketing is defined as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return” (Armstrong & Kotler, 2011, p. 5). Today’s business environment is constantly evolving and reshaping; consequently, business organizations must cater their marketing strategies to the global, digital fast paced business world that we live and operate in. Businesses must consider market research, media requirements, target markets, and other considerations in order to have a successful marketing strategy. According to Armstrong and Kotler (2011), “By creating value for consumers, they in turn capture value from consumers in the form of sales, profits, and long-term customer equity” (p. 5). McBride currently has a marketing strategy that would be considered to outdated or ancient compared to today’s digital, mobile, and internet related businesses. The following issues will discuss intricate avenues of approach to design a compelling, competitive, trend-setting strategy that...
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...McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services. The first thing that will be covered in this paper is the market research in which McBride Financial Services should...
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...McBride Financial Services Marketing Plan Faten Hamad BSA/310 February 21, 2011 Prakash Naidu McBride Financial Services Marketing Plan McBride Financial Services provides low cost mortgage keys for individuals. McBride Financial Services provides to retirees, experts, and families are thinking to buy whichever a recreational property or secondary or primary house. McBride Financial Services has decided to revamp its recent marketing plan so that they can contact customers is more probable to fit the profile of the kind of buyer that their services are created for. This paper will show up how McBride Financial Services can reach a gainful commerce during marketing and operations in addition to their target of breaking even monetarily. The kinds of media that could used within McBride’s marketing plans and their goals markets will be outline, and their growth of services to the web will also be covered in the following document. As with any marketing plan, research needs to be conducted and reviewed. This research will help McBride Financial Services to orient better their company toward the needs of the customers and could make decisions that will bring more customers to their individual branch offices. Determining where the company stands with its current customers is important because they can build on their current market strategies to reach new customers and excite current customers with new services. An easy method for McBride to undertake in research...
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...Marketing Plan Paper Raymond Holman BSA 310 June 17, 2010 Instructor: Terrell Potts Marketing Plan Paper McBride Financial Services will increase market penetration, establishing their services as the premier technology-based Mortgage firm in the five state areas. To achieve this goal, McBride will conduct market research, select effective media outlets, and target specific markets. Catering to time constrained professionals, retirees, and families wanting simplified and flexible full service mortgage processing McBride will establish itself as a niche leader in the region. McBride (2004) intends to aggressively market using local, TV ads, Newspapers, handouts, radio, and realtors. Additionally McBride will also leverage Internet-based marketing differentiating the business as a technology leader. Market Research Strategy McBride Financial Services recognizes that extensive market research must be completed to optimize advertizing dollars. Although the services that McBride offers are required by all customers to correctly close on a new home, McBride understands that their specific offering is better suited for particular segments of the entire market. To define this segmentation McBride will conduct two key market research studies in demographics, and psychographics. Demographics as defined...
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...McBride Financial Services Marketing Paper No name BSA/310 August 17, 2010 Mr. Jones McBride Financial Services Marketing Paper McBride Financial Services were created by entrepreneurs who envisioned an opportunity to become the premier provider of low cost mortgage using the state of art technology to assist those in the pursuit of financial independence and financial rewards. McBride Financial Services developed a mission plan with the intention of providing specialize conventional, FHA, and VA loans for home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine...
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...McBride Financial Services Marketing BSA 310 July 10, 2013 Introduction McBride Financial Services is a mortgage service provider that caters to the needs of first time home buyers as well as retirees and business professionals seeking secondary residence in the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. Their business goal is to provide the best services possible through the use of state of the art technology and promotional home buying services; all at a low fixed rate. McBride Financial Services is currently seeking ways to expand its customer base within these states. Its current marketing plan has a startup budget of $50,000 for TV ads, radio time, newspapers, and paper handouts as well as a monthly budget of $5,000 for advertisement upkeep. The current strategy in place has shown profitable results but does not target potential customers fully. To better support McBride Financial Services marketing plan a revised strategy must be imposed. Market Research A thorough analysis of current trends in the housing market and local area is needed to determine population demographics and market type. Local and state records provide past and present trends in the housing market as to whether it is a buyer’s or seller’s market as well as up and coming build ups in the local area. These records also provide information on the population type such as information as to whether the community majority is military, college students, single families or a mixture...
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...McBride Marketing Nathan Meyer BSA/310 July 24, 2012 Jeffrey McNickle McBride Marketing McBride Financial Services wants to expand its customer base with new marketing ideas. McBride Financial current mission is to be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota ("Mcbride Financial Services", 2011). They target professionals purchasing a primary or secondary residences, retirees, or Families purchasing recreational properties. This paper will cover the research, types of media, target markets, and use of the internet for McBride Financial Services to accomplish their marketing goals. Research will need to take place on the goals of McBride Financial Services marketing campaign. The research is important to all the company to be able to study and design a campaign to effectively target their audience. Data needs to be collected on the current and historic sales or accounts that have been sold, and this can be completed with a tracking system to effectively collect this data based on their goals. Key points of the collected data are the targeted audience they are looking for, how they heard about the company, and how they were sold the merchant account. With researching the data they already have, they can put it to good use to repeatedly reach out to the correct audience and complete the sale. The media McBride Financial...
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...Marketing Plan McBride Financial Services is a regional mortgage lender that will specialize in FHA, and VA loans for people to either buy a home or refinance their current home. The company has its headquarters located in Boise, Idaho and the company is also looking to expand into the areas of Wyoming, Montana, North Dakota and South Dakota. McBride offers a one price for all primary services that include a credit report, mortgage, inspection, and appraisal for a fixed price of $1,500 dollars. The mission of McBride Financial Services is to provide low cost mortgage services using state of the art technology in these five states. In the first six months, McBride wants to break-even financially and become a profitable company within one year. For McBride to succeed with the mission and its company goals, the company will need a successful marketing plan. Research In order for McBride to have a successful marketing plan it will have to start off with a little research into the areas around each section of the business. "Lenski says some clients find their niche first by focusing on the areas in which they already have a strong interest, or by looking at markets that already know about you and your services. Then, look for areas of the marketplace where a gaping need exists that you can fill with your company's services(Donnelly, 2011)." One thing that McBride will have to research into is information on the supply and demand for housing in the locations. Following the...
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