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Mccain Food To Denmark Case Analysis

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Denmark is a Scandinavian country located in Europe, which shares borders with Germany, and borders Sweden and Norway by sea. Denmark is comprised of numerous islands, many of which are flat, arable land, and sandy coasts with low elevation and a temperate climate. Denmark has a fairly average population which totals to approximately 5.7 million people making them the 34th most populous country in the world. The company I have chosen to export their product is, McCain Foods and their Superfries. McCain Foods was founded in 1957 by the brothers, Harrison and Wallace McCain in their hometown of Florenceville, New Brunswick, Canada. The company has seen incredible growth as they are now employing 17,000 + people with global sales reaching towards an incredible CDN $7 billion. With such a successful emphasis on their potato products, it would make sense for McCain Foods to export to Denmark as Danish people have had a long history of consuming potatoes in their daily meals. Because Danes are typically health conscious, the product may need some modification to cater towards those health choices, as in North America people lean towards a more convenient and care-free lifestyle which affects the food choices they make. Additionally, the company has had prior international experience which ended up being successful. These results will be taken into …show more content…
Additionally, the OECD states that, “Economic growth is projected to rise nearly 2% in 2017, driven mainly by domestic demand. Private consumption will be supported by growth in real incomes, related to higher employment and real wage gains, as well as by increasing property prices. Exports are projected to rebound somewhat after a very weak

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