5. Based on your response to Question 4 above, recommend both a short-range and long-range plan for McDonald’s to implement.
The short range plan should be implemented by McDonald’s is to reduce the price of its new products to the diversity of the products by implementing new line in the menu. McDonald’s should price them relatively to its sandwiches’ price. Because it may result that consumers would not have to hesitant between cheap burger meal and expensive healthy meal. Customers will rather go for healthy meal if the prices differences are approximately small.
Although the launching of the new products of the company is not doing well, McDonald’s still wants to maintain selling the healthy products such as fruits, salads, and vegetables as well as fruit juice especially for kids. Because McDonald’s knows that child is one the major consumers in their business strategy, and therefore, they come out with healthy food which can attract their parents’ minds, as the children would consume whatever if their parents would allow them to. If parents found that there are fruits and vegetables in the Happy Meal box, without any consideration, they would go for it. Besides McDonald’s supports sport, the company is sponsoring a lot of sport event such as football and tennis. As nowadays, children are influenced by athletes like David Beckham and Michael Jordon. Therefore, McDonald’s now is implementing the Happy Meals with some sport related gadgets, which is aim to attract children’ attention on their role model of players in gadgets.
McDonald’s has made a big efforts with their best possibility means to offer the consumers an assorted range of products against the issues of obesity arise in the world. Therefore, it is unfair for Royal Family to blame on McDonald’s of promoting an obese lifestyle as McDonald’s has tried their best to find solution to reduce the