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Mcd Success Tips

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Submitted By sien1303
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Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds.

Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and
1.1 Strategic Management
One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion and place.
Product is the features, quality and quantity of product or services offered by McDonalds to its customers, such as packaging, desirability, looks etc. According to A.Linbranza, McDonald’s first entered India in 1996 which doesn’t really fit their representative kind of market. To apply the mentioned strategy, McDonald’s adopted product localization and innovation skill, as they

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