Premium Essay

Mcdon

In:

Submitted By sallybaby77
Words 1735
Pages 7
McDonalds

This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most profitable societies of the world, for second because the kindness of
McDonald's employees and the precision of McDonald's Web site, are perfect sources for all kind of information that can help analyse through Porter's value chain, all the aspects of its value creation.

In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California,
U.S.A.; they invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly, in
1952 they had more than 300 franchising inquires a month from all over the country. McDonald's is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24,500 restaurants in 115 countries, some of those operated by the company, some by franchisees or by affiliates operating under joint-venture agreements. The global market potential is still huge: yet on any day, even as the market leader, McDonald's serves less than one percent of the world's population. The restaurant chain plans to expand their leadership position through convenience, superior value and excellent operations. The effort to increase market share, profita! bility and customer satisfaction has produced high returns to shareholders: a compound annual total earning of 21% over the past 10 years. McDonald's vision is to dominate the world-wide foodservice industry. Universal dominance means setting the performance standard for customer satisfaction and increasing market share and profitability through successful fulfilling McDonald's convenience, value and execution strategies. A

Similar Documents

Premium Essay

The Analysis of Brand Equity

...Cornell Hotel and Restaurant Administration Quarterly http://cqx.sagepub.com Measuring Customer-Based Restaurant Brand Equity Woo Gon Kim and Hong-Bumm Kim Cornell Hotel and Restaurant Administration Quarterly 2004; 45; 115 DOI: 10.1177/0010880404264507 The online version of this article can be found at: http://cqx.sagepub.com/cgi/content/abstract/45/2/115 Published by: http://www.sagepublications.com On behalf of: The Center for Hospitality Research of Cornell University Additional services and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Downloaded from http://cqx.sagepub.com at SAGE Publications on December 2, 2009 © 2004 CORNELL UNIVERSITY DOI: 10.1177/0010880404264507 Volume 45, Issue 2 115-131 ARTICLE 10.1177/0010880404264507 Measuring Customerbased Restaurant Brand Equity Investigating the Relationship between Brand Equity and Firms’ Performance by WOO GON KIM and HONG-BUMM KIM Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quickservice restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality. Of...

Words: 8344 - Pages: 34

Premium Essay

Export and Import

...FOREIGN TRADE STATISTICS OF BANGLADESH 2008-09 Bangladesh Bureau of Statistics FOREIGN TRADE STATISTICS OF BANGLADESH 2008-09 October 2010 National Accounting Wing BANGLADESH BUREAU OF STATISTICS Statistics Division Ministry of Planning Government of the People’s Republic of Bangladesh Dhaka, Bangladesh IX Foreword Foreign Trade Statistics (FTS), one of the core publications of Bangladesh Bureau of Statistics (BBS), is being published annually since 1973-74. It is The 23rd issue which contains information about exports and imports of 2008-09. It should be mentionable here that it presents disaggregated data to the possible extent on foreign trade following Harmonised Commodity Description and Coding System (HS code). The data furnished in this report have been collected from National Board of Revenue (NBR). Although BBS used to collect some export and import documents from various customs stations to ensure complete coverage of foreign trade but for the present issue, the only data source is NBR which brings all the data generated in various customs stations under their documentation. This edition has got two parts: Volume-I having five tables with export data and Volume-II containing four tables with import data. I would like to express my heartfelt thanks to the Director General and his fellow colleagues of BBS for bringing out this report. I also appreciate the relentless efforts of the concerned officers and staff of Foreign Trade Section of National...

Words: 9494 - Pages: 38

Free Essay

How Did Cliff Take Advantage of Principles of Operant Conditioning to Modify His Staff’s Behavior?

...5 learning 160 chapter chapter outline A Four-Legged Co-Worker Declan lies on his back wanting his belly scratched. The eight-year-old black Labrador cross swings his legs in the air for a few minutes before resigning himself to chewing on someone’s shoe. In the office he behaves like any pet dog, but in the field he is like a tornado—focused on finding illegal drugs being smuggled. Declan is a drug-detector dog for the Customs Service and has been busting drug smugglers with his handler, Kevin Hattrill, for eight years. Airport passengers look on with curiosity as Declan darts around people and their luggage. Within minutes he sniffs out a person of interest, who is taken away and questioned by airport authorities. Dogs like Declan are trained to detect illegal drugs, such as cannabis, methamphetamine, and cocaine, or explosives. Hattrill said the dogs were dual responsetrained when they detected something. “If the odor is around a passenger, they are trained to sit beside them. If it’s around cargo, they are trained to scratch. When they detect something, their whole temperament will change. “The dogs can screen up to 300 people within 10 to 15 minutes at the airport. Nothing else can do that.” (McKenzie-McLean, 2006, p. 7) module 15 Classical Conditioning The Basics of Classical Conditioning Applying Conditioning Principles to Human Behavior Extinction Generalization and Discrimination module 16 Operant Conditioning The Basics of Operant Conditioning...

Words: 14487 - Pages: 58

Free Essay

Mcdonalds in India

...THUNDERBIRD THE GARVIN SCHOO L OF INTERNATIONAL MANAGEMENT A07 -05 -00 15 KISHORE DASH McDoNALD's IN INDIA I do not see any thing wrong with McDonald\ doing business in India. A/fer all, if ts not McDonaldization that we know of 11 is a Big MaCcommodatw n. A Senior Bureaucrat in New Delhi In October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura...

Words: 14472 - Pages: 58

Premium Essay

Aw Aw Aw a

...KRISPY KREME DOUGHNUTS INC (KKD) DEF 14A Definitive proxy statements Filed on 05/11/2012 Filed Period 06/12/2012 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 14A (Rule 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant [X] Filed by a Party other than the Registrant [ ] Check the appropriate box: [ ] Preliminary Proxy Statement [ ] Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) [X] Definitive Proxy Statement [ ] Definitive Additional Materials [ ] Soliciting Material Under Rule 14a-12 KRISPY KREME DOUGHNUTS, INC. (Name of Registrant as Specified In Its Charter) (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant) Payment of Filing Fee (Check the appropriate box): [X] No fee required. [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11. 1) Title of each class of securities to which transaction a 2) 3) Aggregate number of securities to which transaction Per unit price or other underlying value of transactio Exchange Act Rule 0-11 (set forth the amount on wh calculated and state how it was determined): Proposed maximum aggregate value of transaction: Total fee paid: 4) 5) [ ] [ ] Fee paid previously with preliminary materials: Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2)...

Words: 59365 - Pages: 238

Premium Essay

Homework

...'Vhat'Ve Can't A Guide J. Budzisze wski WHAT WE CAN’T NOT KNOW J. BUDZISZEWSKI WHAT WE CAN’T NOT KNOW A Guide Revised and Expanded Edition IGNATIUS PRESS SAN FRANCISCO First edition published by Spence Publishing Company, Dallas, Texas ©2003 by J. Budziszewski All rights reserved Cover illustration: Comstock/Fotosearch.com Cover design by Sam Torode ©2004 Spence Publishing Company Used by permission Published in 2011 by Ignatius Press, San Francisco ©2003, 2011 J. Budziszewski All rights reserved ISBN 978-1-58617-481-1 Library of Congress Control Number 2010927673 Printed in the United States of America To my grandparents Julian and Janina Budziszewski, long departed, not forgotten The mind of man is the product of live Law; it thinks by law, it dwells in the midst of law, it gathers from law its growth; with law, therefore, can it alone work to any result. —George MacDonald CONTENTS PREFACE TO THE SECOND EDITION A New Phase of an Old Tradition ix PREFACE TO THE FIRST EDITION Whom This Book Is For xix ACKNOWLEDGMENTS xxiii INTRODUCTION The Moral Common Ground 3 I THE LOST WORLD Things We Can’t Not Know 1 2 What It Is That We Can’t Not Know 3 Could We Get By Knowing Less? II EXPLAINING THE LOST WORLD 4 The First and Second Witnesses 5 The Third and Fourth Witnesses 6 Some Objections vii 19 29 54 83 93 116 viii WHAT WE CAN’T NOT KNOW III HOW THE LOST WORLD WAS LOST 7...

Words: 89540 - Pages: 359