McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.
McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.
Plans of McDonald’s
Currently, McDonald’s has around 180 restaurants spread across India and around 500,000 customers visit them on a daily basis. Their plans are:
* To open 40 more restaurants across India this year.
* To invest Rs 600 crore to launch 180-190 restaurants over a period of five years. This means they would be doubling the number of their restaurants by 2015.
To support this growth, they have developed a strong supply chain network which helps them to seamlessly serve the customers.
New flavours McDonald’s are adding to the menu to cater Indian customers
The mantra to McDonald’s success is globalisation -- a mixture of local and global menu. They have reengineered the...