...Notice of 2013 Annual Shareholders’ Meeting and Proxy Statement b McDonald’s Corporation 2013 Contents 3 7 8 8 8 14 14 14 42 Proxy Summary Notice of the Annual Shareholders’ Meeting Election of Directors Proposal No. 1. Election of Directors Director qualifications and biographical information Executive compensation Compensation Committee Report Compensation discussion and analysis Proposal No. 2. Advisory vote to approve executive compensation Other management proposal Proposal No. 3. Advisory vote to approve the appointment of Ernst & Young LLP as independent auditor for 2013 59 Stock ownership 59 Stock ownership guidelines 59 Security ownership of certain beneficial owners 60 Security ownership of management 61 Compliance with Section 16(a) of the Exchange Act Transactions with related persons, promoters and certain control persons Policies and procedures for related person transactions 61 61 62 Related person transactions 62 Communications 62 Communications with the Board of Directors and non-management Directors 62 Consideration of Director nominations for the 2014 Annual Shareholders’ Meeting 63 Shareholder proposals for inclusion in next year’s Proxy Statement 63 Other shareholder proposals for presentation at the 2014 Annual Shareholders’ Meeting 64 Solicitation of proxies and voting 64 Notice and access 64 Record date 64 Voting prior to the Annual Shareholders’ Meeting 64 Voting at the Annual Shareholders’ Meeting 64 Quorum 64 Voting tabulation 65...
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...ABSTRACT McDonald's is a worldwide fast food eatery. They extended their business in worldwide scale. It is clear that McDonald's surpassed other fast food joints as far as deals and notoriety in global level. The point of this undertaking is to figure out how this organization added to its promoting methodologies distinctively in Indian market. By making a similar investigation of McDonald's distinctive of operation and showcasing systems will be coordinated with their advancement circumstance. Exploration is in light of web sources and speculation of this undertaking is in view of the publicizing methods taken after by McDonald's. The report is begun with general data of McDonald's Presentation, publicizing crusade and report structure....
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...Non Market Environment of McDonald’s Case Study Columbia Southern University Abstract This case study explores the nonmarket component of McDonald’s. The issues, interest, institution and information of the nonmarket is identified. This case study revolves around the most frequently addressed issues against McDonald’s which include contribution the poor public health, treatment of livestock, and aggressive marketing practices. The timeframe of each issues ranges from the 1990s to 2000s. Many of these issues have been continuous through McDonald’s history but none like the allegations of contributing to poor public health. McDonald’s has approached these issues by adjusting ingredients, posting nutritional facts, and adding healthier offerings to their menu. To become a more socially responsible organization McDonald’s should identify and address future issues before they arise As a successful global organization McDonald’s faces much scrutiny. The most prominent issue facing McDonald’s is their contribution to obesity and poor health in society. This organization has also been accused of aggressive marketing towards children. This practice has been directly linked to the obesity in children (Baertlein, 2012). Other interest groups have addressed their treatment of their livestock and the fillers and contaminants found in the food. Various groups have targeted McDonalds backing the aforementioned issues. PETA is the most prominent group with official capacity that has...
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...The McDonald’s Corporation opened their first restaurant in Des Plaines, Illinois in 1955 after Ray Kroc had purchased the rights to the restaurant from the McDonald’s brothers in 1954. Since Kroc first established the company, McDonald’s has become one the world’s largest franchises and continues to grow daily. McDonald’s has undergone several management changes since it was opened by Kroc including supervision by Fred Turner, Michael Quinlan, Jack Greenberg, and Jim Skinner. Jim Skinner helped turn McDonald’s Corporation around after it experienced its first ever quarterly loss. Skinner initiated a tactical proposal called “Plan to Win” that turned around the company and steered the business to its best financial results ever and doubled its market value. Skinner’s efforts to clean up the decline that McDonald’s has experienced in recent years contained strategies that would allow McDonald’s to stay aggressive with its competition. Skinner concluded that the corporation would need to improve its image in order to maintain a top fast-food restaurant. Skinner decided to not open new restaurants, and instead focused on upgrading and remodeling current open restaurants. In the efforts to develop his strategy, Skinner also improved the customer service and created new menu options that matched their competitors. Customers were receptive of these changes and McDonald’s quickly renewed itself. The strategy implemented by Jim Skinner was something that McDonald’s did right. They...
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...I. -----------Case Summary Ms. Genee Lopez, Assistant Vice President for Franchising scanned her planner to check her appointments for the day when her secretary, Liza, came in her office carrying a folder containing information about the company’s franchise applicants. She reviewed the proposals and was faced by the question “ Who are we supposed to award the franchise to?” II. Statement of the Problem and Objectives How will Genee Lopez evaluate the proposals of Mr. Artiaga and Mrs. Ng given that they would like to open a store at same locations? Objectives: * To examine and extract the different feasibility factors of each proposal given the fact that the two proposals are eyeing on one location or block. * To identify the different distribution/ site selection strategies applicable to the case scenario and connect it to established theories. * To scrutinize and review the franchise process of Jollibee Foods Corporation * To make recommendations on who to give or award the franchise to III. Industry Data and Analysis ( USE Porter’s 5 forces) Fast food or quick service restaurants have come a long way since 1921 when White Castle, the first fast food hamburger chain, sold burgers at five cents apiece and ended its first day with a US$3.75 profit. Arguably, A&W was the first fast food restaurant having sold the first frosty mug of A&W root beer for one nickel in 1919. In the Philippines, Tropical Hut Hamburger is reputedly the first...
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...Marketing Mix Paper Piña MKT/421 June 6, 2011 Carlyn Carmichael Marketing Mix Paper To achieve the marketing objectives the strategy must include different elements – that is the different parts of the marketing mix. In this reading, the elements of the marketing mix which is product, place, price, and promotion will be defined and explained. McDonald’s will be used in this reading to describe how each one of the four elements of the marketing mix affects the development, marketing strategy and tactics. Marketing is having a great product, being sold at the right price at the right place while utilizing the appropriate promotion. Sounds simple but a lot of hard work goes into these simple steps. A company has to go to great lengths to find what the customer likes, where they shop, and what they consider a good value. This is where the marketing mix comes in. The marketing mix was intended to recommend that you have a well-adjusted mix of marketing activities within your marketing plan. Reviewing these steps can help through the plans and avoid faults. The marketing mix as identified by McCarthy consists of the 4 Ps; product, price, promotion and place; and is a good way in outlining the marketing mix. Product – this element defines the characteristics of your product or service that will meet your customers’ needs. Price – this portion refers to the price of the product or service, including the strategy that is used. It is important to test numerous pricing...
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...Inventory Proposal, Part 1 QRB 501 Inventory Proposal, Part 1 McDonald’s is an organization that offers fast food, which includes hamburgers, French fries, and other items, to the public. McDonald’s restaurant works to provide hot and fresh food to its customers. Maintaining freshness is sometimes difficult due to the inventory problem it faces. “What used to be the case was McDonald's would pre-cook a batch of hamburgers and let them sit under heat lamps. They would keep them for as long as possible and eventually discard what couldn't be sold” (Atkinson, 2005, p. 1). Minimizing waste is the goal of McDonald’s just in time inventory system. The benefit of making food when it is ordered is that the customer receives a fresh product and McDonald’s can eliminate waste and protect their inventory. “The only way to get a fresh hamburger under the old system was to make a special order. Now, due to more sophisticated burger-making technology (including a record-breaking bun toaster), McDonald's is able to make food fast enough to wait until it's been ordered” (Atkinson, 2005, p. 1). Inventory Management Problem Every business incurs operational costs and in restaurants inventory control is particularly important because the items held in inventory tend to be highly perishable. “It is not uncommon to have several hundred different types of raw food product in storage at any one moment and poor management leads to a significant waste” (Said, 2012). Each McDonald’s restaurant...
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...the $15 Minimum Wage: McDonald’s Struggle to Remain Competitive Rasel Ahammed Dario Colon Gonzalez Gregory A. Delts Valerie Demas Keller Graduate School of Management Professor Vera Daniels MGMT 530: Managerial Decision Making November 27, 2015 Table of Contents Page 3: Executive Summary Page 4: Introduction-Overview of Decision Problem Page 4: Problem Statement Page 5: Objectives Page 6: Summary of Key Objectives Page 6: Alternatives Page : Description of Alternatives Page : Selection Page : Consequence Table with Original Values Page : Ranking Alternatives Page : Scoring Model: Title Page : Weighted Scoring Model: Title Page : Consequences Page : Risk Profile: Title Page : Implementation, Monitoring, and Control Page : Timeline Page : Summary Page : Works Cited Executive Summary McDonald’s restaurant chain, long considered an industry and community leader, has begun to experience a reversal of its corporate fortunes. They have seen a steady decline in total profits, sales, and a weakening of their corporate image. To add to their troubles, New York State Governor Andrew Cuomo, and a growing number countrywide are in the process of approving a bill almost doubling the minimum wage for fast food workers from $8.75 to $15. The problem is, knowing that there will be a dramatic increase in salary expenses in the next few years, how can McDonald’s alter its business practices and remain...
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...Retail Marketing Assignment 1. Proposal of, Karan D. Taktawala Roll No - 104120 Introduction A restaurant prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of the main chef's cuisines and service models. A fast food restaurant, also known as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a limited menu, is cooked in bulk in advance and kept hot, is finished and packaged to order, and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. Variations on the fast food restaurant concept include fast casual restaurants and catering services. Fast casual restaurants have higher sit-in ratios, and customers can sit and have their orders brought to them. These are destinations that are popular with the bulk of the populous. One of Bangalore's restaurateurs, Mr. Prabhakar, opened an outlet called Upahara Darshini in mid 1980's. The novelty was...
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...* * * * * * * * * * * * * * Marketing Mix Paper MKT/421 August 1, 2011 Fritz Beiermeister * * * * * * * * * * * * * * * * The Marketing Mix What is marketing? The meaning that many marketing managers gain knowledge of as they start out in the marketing profession is: Putting the right product in the right location (place), at the right price, at the right time. The success of an organization depends on the success of marketing. Accounting, Finance, operations, and other functions of business will not matter if there is not a demand for the organization’s product or service (Kotler, 2009). The term “marketing mix” was coined by Neil Borden back in 1953 during his American Marketing Association (AMA) presidential speech. The marketing mix include the controllable variables the company puts together to satisfy the target group (Perreault, 2009). The consumer is not a part of the marketing mix, but should be the target of any organization’s marketing campaign. In 1960, Jerome McCarthy introduced the notion of the 4Ps – Price, product, place, and promotion marketing mix [ (Marketing Mix 4P's and 5P's by Jerome McCarthy, 2010) ]. For several years these 4P’s have been in use as the chief basis on which a marketing plan is based. All of the four P’s are needed for a successful marketing mix and campaign...
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...FORGOTTEN ANIMAL ISSUE: The Big Mac Chapter 5 in Ethics Into Action:1 By Peter Singer By the early 1990s, McDonald’s restaurants were serving up more than one billion eggs and half a billion pounds of beef a year. That volume, and the icon status of the hamburger chain, made McDonald’s an obvious target for bringing about change for farm animals. If McDonald’s were to give one-hundredth of one per cent of their gross revenues to fund a research center dedicated to finding alternatives to the stressful confinement of factory farming, that could do even more to reduce suffering than the similar percentage that Revlon had given to the search for alternatives to the Draize test. But McDonald’s has a reputation for having a corporate culture that is aggressive and politically well to the right. It was never going to be easy to get them to take animals seriously. Henry’s opening move was a low-key meeting with McDonald’s General Counsel and Executive VicePresident, Donald Horwitz, held in February 1989 at the offices of the American Society for the Prevention of Cruelty to Animals. The purpose of the meeting was to ask McDonald’s to investigate the effect of factory farming on the animals whose meat and eggs they used, and then to use these findings to develop less stressful ways of raising these animals. Horwitz seemed remarkably ready to cooperate. He agreed that Mcdonald’s would survey its suppliers in the United States and Canada, and take a look at the situation in Europe, where...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...Statistical Tools for Financial Research Anna Hemmer University of Phoenix Statistical Tools for Financial Research The financial condition of an organization is identified through data provided in formal records called financial statements. Financial statements provide an accurate account of a company’s financial position and cash flow of the business. Stakeholders used the data to make decisions regarding future purchases, investments, and profitability of the organization. Analyzing financial statements consists of using various methods (statistical tools) including comparative statements, schedule of changes in working capital, common size percentages (analysis), fund analysis, trend analysis, and ratio analysis. The purpose of this paper is to review the financial statements of one domestic, and one global organization from the Financial Times 500. The two companies for review are the McDonald’s and Samsung organizations. The data provided in the financial statements will convert into a ratio analysis. Common size analysis, and accounting analysis limitations are tools for review. The pros and cons of each of these statistical tools will also be discussed. To understand the importance of statistical tools, a review of ratio analysis, common size analysis, and accounting analysis limitation will be the starting point for this paper. Ratio Analysis Ratio analysis is the most powerful tool of financial analysis (Accounting for Management, 2012, para. 1) used...
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