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Mcdonalds Csr

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Submitted By marcus53
Words 1091
Pages 5
Vietnam

Population
93,421,835 (July 2014 est.)- country comparison to the world: 15

Age structure
0-14 years: 24.3% (male 11,946,656/female 10,800,602)
15-24 years: 17.8% (male 8,598,360/female 8,023,377)
25-54 years: 44.8% (male 20,983,638/female 20,861,243)
55-64 years: 7.4% (male 3,149,494/female 3,763,309)
65 years and over: 5.6% (male 2,034,721/female 3,260,435) (2014 est.)

Urbanisation urban population: 31% of total population (2011) rate of urbanization: 3.03% annual rate of change (2010-15 est.)

Major urbanised cities
Ho Chi Minh City 6.405 million; HANOI (capital) 2.955 million; Haiphong 925,000; Da Nang 834,000 (2011).

GDP per capita
$4,000 (2013 est.)- country comparison to the world: 168
$3,800 (2012 est.)
$3,700 (2011 est.)

Why has McDonald’s found Vietnam an attractive market to enter?
VietNamNet Bridge (22/10/14) – Within the first 24 hours after the first shop in HCM City opened, McDonald’s received 22,500 customers, equal to one-tenth of the population in one district in the city.
-Andy Ho from VinaCapital, an investment fund management company, said that if the sales of McDonald’s shops all over the globe in the first month of operation were compared, the shop in HCM City would rank second in the chain, just below Beijing, and above the third-ranked shop in Moscow.
-Henry Nguyen, managing director of McDonald’s Vietnam, said at a press conference earlier this year that the first McDonald’s shop served 22,500 customers within 24 hours of the opening day, while the figure reached 400,000 in the first month.
-The 2009 population census showed that 1.68 million people living in urban areas were aged 10 to 24, a potential market in which one in four people could be viewed as customers.
-In District 1, the central area of HCM City, where the fast food brand set up its first shop, one of every 10 local residents visited

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