...one of the world’s largest hamburger fast food restaurants, serving about 68 million customers daily across 35,000 outlets worldwide. The company began in 1940 by brothers Richard and Maurice McDonald. Within a few years of beginning their soon to be worldly renowned fast food chain, the brothers were joined by Ray Kroc as a franchise agent in 1955 and oversaw its worldwide growth. Now McDonalds is well known throughout the world with their famous “M” logo, or “Golden Arches”. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. In 2013, the corporation had annual revenues of $28.1 billion and more profits compared to the year before. As we can see, their revenue and profits increase by the year and they become more known around the world. McDonald’s competitors consist of Burger King, In-N-Out Burger, and 5 Guys. Although McDonald’s is very well known worldwide, makes billions of dollars, and makes it hard for their competitors, their customer satisfaction isn’t complementary to their success. Secondary Data: Customer satisfaction is very important in order for businesses to succeed. In the past year, McDonald’s has lacked the ability to provide efficient and successful service. According to vice president of business research for McDonald’s USA, Steve Levigne, “…service is broken.” (Jargon). Mr. Levigne is trying to imply that if McDonald’s is trying to maximize their potential, they will need to improve their focus...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...Erika Klara Ban - Vali London Churchill College 20133882 HND Business Management Group B Project Research Tutor ;Taslim Ahammand Table off contents Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This is the reason I see is that is gaining more and more health-conscious diets and offensive articles I've read a lot of fast food quality and health of respect. In my research I tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family, friends and acquaintances helped my mission.The first part of the thesis summarizes the...
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...that a carefully concocted balance between creativity and analytics are necessary for brand recognition and profit. It involves science marketing, which involves predominantly market research, focus group studies, and data analysis, along with art marketing, focusing on creative strategy and branding. Although it may appear these focal areas of marketing are from opposite ends of the spectrum, they share several similarities and depend on each other to thrive. According to BusinessDictionary.com, scientific marketing is the “application of analytical testing and statistical methods in gathering and interpreting market information”. It is the understanding of society’s demand through predominantly scientific testing and reasoning. Scientific marketing requires fluency in statistics and figuring out consumer behavior through demographics and numbers derived from data mining from digital outlets and marketing information systems, focus groups, referring to rivals, experimental research, and tapping into marketing partner expertise. The market research process involves defining the problem and researching objectives, developing the research plan, collecting information, analyzing it, presenting the findings, and making a marketing decision (Marketing Management: An Asian Perspective). Market research can be both quantitative and qualitative. Scientific marketing can also involve neuromarketing, which is the use of brain-imaging technology to better understand consumers’ behavior...
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...From the e-Activity, explain the most important information you would require on which to base sound economic judgments. Explain your rationale. Inflation happens when the government increases the amount of money circulating in society while the amount of goods in circulation is less. When occurs, the dollar value goes down and prices generally rise in order to compensate loses (The Money Alert). Inflation may cause individuals to spend less therefore, lowering the economy. Some people may try to borrow money through loans, which is increasingly difficult during inflation periods. Banks do not like to give out money during inflation periods because the money they receive back may not be worth the same amount (The Money Alert). In today’s society, inflation has been a huge problem. Important information one would require to make sound economic judgment is if you are an investor, maybe consider inflation protection for your portfolios. If you do not invest, the best thing to do is to be prepared for times when prices may become inflated. More money may be spent on products, but the money will be available if you have enough money saved. Assess the various forms of organizing and processing information to determine which is the most difficult to get correct. Explain your rationale. There are different ways in which people organize and process information. It is usually done by using our five senses and is stored into our memories. Those memories then become our experiences...
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...Business Analysis and research March 30, 2014 Scenario Nashville, Tennessee—McDonald’s Corp. is trying to hook customers in southern test markets, including one in Kentucky, on a new catfish sandwich. The chain is serving its newest sandwich in Bowling Green, Kentucky; Memphis, Chattanooga, and Jackson, Tennessee; Huntsville, Alabama; Jonesboro, Arkansas; and Columbus, Tupelo, Greenville, and Greenwood, Mississippi, said Jane Basten, a marketing specialist for McDonald’s in Nashville. The sandwich consists of a 2.3-ounce catfish patty, lettuce, and tangy sauce served on a homestyle bun. The company will evaluate the sandwich based on sales and supply availability after a six-week ad campaign ends in mid-April. “The advertising will be similar to what we’re doing right now with the grilled steak sandwich,” Basten said. “We will promote it to the fullest and see what happens.” The Catfish Institute, an industry promotion association based in Belzoni, Mississippi, is supplying the catfish. Catfish Institute director Bill Allen said catfish farmers, processors, and marketers are “very excited about this prospect for our industry. This is super good news. “But we don’t want to get our hopes up too much and start thinking this is going to be our salvation, because we already have a viable industry.” Allen said that catfish firms that remember earlier tie-ups with major restaurant chains such as Church’s Fried Chicken are cautiously optimistic about the McDonald’s deal. Discussion ...
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...placed lower so that children can recognize their products from commercials or other media and select them when grocery shopping with their parents. This is only one form of impression that food marketers are leaving on children of all ages. Whether good food or junk food, all food marketers are spending billions of dollars to advertise to one age group: children. Ranging from birth to 17 years, children and young adults are unknowingly programmed by their surroundings everyday to eat whatever the food industry wants them to. In my research paper, I will be analyzing food advertisement geared towards children; specifically how these advertisements affect their health and diets. My position on food marketing is that it is too influential on children and that it needs to be more regulated, either by parents or by the government. Someone needs to take a stand for children so that when they are older, they can live healthy and fulfilling lives. The research I have conducted supports this claim that food marketers, in order to lower the obesity rate in children, need to be more heavily regulated. I also find that the sources I have selected cover the food industry well and will prove to be well-chosen. In order to understand this topic, my audience will need to know how children are being targeted by marketers. The sources I have collected are mostly taken off of the Academic Search Premier database, which is considered to be a reliable source. The source I consider to be most useful...
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...and was very, very, down-to-earth and did everything he could to make sure no one dropped out of school and stayed to the very end. He will truly remain one of the best to me! Cover page: Writing Assignments 1 & 2 William H Johnson Jr. Survey of the Sciences Week 1 Assignment 1 – Writing Assignment 1: Science in the media Date of assignment: 12/18/2013 Date turned in: 12/18/2013 Unit 1: writing Assignment 1. Science in the Media Title 1: Kids' Reading Success Boosted by Long-Term Individualized Instruction Results were based on studies and research carried out by scientists and psychologists, and teachers and it has been scientifically proven that students who receive consistent individualized instruction during their early stages of education particularly from grades 1 through 3 are most likely to be better readers than those who don’t. Also, according to psychological scientist, Carol McDonald Connor of Arizona State University, "Our results show that children need sustained, effective instruction...
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...FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN CONFIDENTIALITY STATEMENT This dissertation has been agreed as confidential between the students, university and sponsoring organisation. This agreement runs for two years from (20 August 2008) STATEMENT OF AUTHENTICITY I have read the University Regulations relating to plagiarism and certify that this dissertation is all my own work and do not contain any unacknowledged work from other sources. WORD COUNT: 16,808 ABSTRACT 07000441 FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Keywords: FDI, Entry Modes, Determinants, Risks, Pakistan Telecom Abstract Pakistan telecom sector has attracted large inflow of foreign direct investment in recent years. Government policy of deregulation and privatization has created an environment conducive for foreign direct investment in telecom sector of Pakistan. This paper will investigate all those factors which have contributed in attracting the foreign direct investment in telecom sector of Pakistan. However, there are some risks associated with the foreign direct investment in telecom sector due to the current political instability and terrorism in the country. This paper will examine the risks associated with the foreign direct investment in telecom sector of Pakistan. Subsequently it will explore entry strategy for foreign companies to enter in Pakistan telecom market. FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Dissertation...
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...Marketing Assignment Mission statement: “To be the best pizza for every occasion.” We are P.E.A.R.L.S: Passion for excellence Execute with positive energy and need Accountable for growth in customer and satisfaction Recognize the achievement for others and have fun doing it Listen and more importantly respond to the voice of the customer Marketing strategy: The marketing strategy for pizza hut is very simple: “We want to satisfy our customers by offering them the best”. They have used the word CHAMPS to describe their marketing strategy, which means cleanliness, hospitality, accuracy, maintenance, product quality and speed. They have gone further by using two F’s which stand for friendly and familiar. For pizza hut customer service means providing customers with uncompromising product quality, offering them with the highest value for money and giving them service that is warm friendly and personal. Pizza hut aspires to give its customers “customer mania”- the kind of service that ensures that every visit of the customer is a memorable one. Marketing mix: Since an international fast food chain like pizza hut demands both quality product and a high quality service and environment, its marketing mix comprises of all the seven P’s namely the product, price, promotion, place, people physical evidence and process. Product: Pizza hut offers a large variety of...
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