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Mcluhan's Critical Perspective

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Claudia Beltre

MCLUHAN’S CRITICAL PERSPECTIVE

During the interview, it’s clear to see that McLuhan is using critical perspective. He exposes his reflective and creative way of thinking, when expressing: “The electric media are the telegraph, radio, films, telephone, computer and television, all of which have not only extended a single sense or function as the old mechanical media did — i.e., the wheel as an extension of the foot, clothing as an extension of the skin, the phonetic alphabet as an extension of the eye — but have enhanced and externalized our entire central nervous systems, thus transforming all aspects of our social and psychic existence.” This statement shows how he feel about media and how it shapes society.

McLuhan coined the phrase “The medium is the message” making a connotation that the form of the medium impacts the way the message is perceived. He also looks confidence, reliable, and trustworthy. His rapid response to the questions makes me realize he knew what he was talking.

McLuhan certainly expanded the bounds of debate when giving his point of view in politics and even education. McLuhan explains how the literate age has passed because of electric media and that others ways of educating should emerge from the fact that people growing in television era are leaving paralleled realities growing in the midpoint of conflicting values.
I believe he was effective influencing the audience. He gave a comprehensive explanation to each of his arguments; he also engaged the audience giving day to day examples and explaining the details with an elaborate yet, understandable way which leaves the people thinking. However, with no opportunity to make

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