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Mda Licensing Framework

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MEMO

TO: Jacob Abrams, Chairman of Board of Directors
FROM: Alfred Long, Editor
DATE: 7 September 2013
SUBJECT: Evaluation of the new Media Development Authority (MDA) Licencing Framework and Recommendations for future operations

As requested by you, on 31 August 2013, this report aims to evaluate the new MDA licensing framework and to present recommendations for future operations to SNews’r’us on changes in its approach to news reporting.

With effect from 1 June 2013, MDA has outlined a new licensing framework for online news sites. Under the new framework, online news sites that report a minimum of one article a week on Singaporean news and have a minimum of 50,000 unique local Internet Protocol (IP) addresses a month over a period of two months will need an individual licence. In addition to the new ruling, licensees need to provide a performance bond of $50,000. Non-commercial or non-profit based sites are not exempted from this ruling (Ministry of Communications and Information, 2013). Apart from the performance bond, online news sites are to remove prohibited content within 24 hours when notified by MDA.

SNews'r'us has recorded 60,000 Singaporean visits each month and has been reporting solely Singaporean news since 2007. Our site falls within the MDA’s new ruling and as such will require an individual licence and put up a $50,000 performance bond.

To continue reporting Singaporean news, we need to understand: (1) the motivation for this change and (2) the changes in the new licensing framework.

Motivation for This Change
In 2006, the government launched a masterplan: Intelligent Nation 2015 (iN2015) which aims to develop the information and communication platform that connects businesses, individuals and communities. One of its strategies is to provide a seamless connectivity for Singaporeans by developing a high speed wired and wireless network infrastructure. With wider network coverage in public areas and homes, the internet is now more accessible to the population. Since its launch, the number of households with broadband access to the internet has increased to more than 20% and the rapid growth of internet-capable mobile devices ownership has surpassed the 100% mark (Infocomm and Development Authority, 2013). The Neilsen’s Media Index 2012 reported that two thirds of the population access the internet daily and more than one third have visited internet news sites (Today, 2012).

The utilization growth of the internet has changed the way news is expended; with online news sites provide the most recent news. This trend will continue to ascent as the significance of internet becomes indispensable in Singaporean’s life and traditional published news transform into digital format news.

The new licensing framework was introduced to supplement the existing Class Licence and to meet the challenge(s) of emerging technologies and the shift in media landscape with online news sites becoming a more significant source of news.

New Framework
The new framework aims to regulate and make online news sites responsible for the content posted on their sites. Currently, all sites are required to adhere to the existing Internet Code of Practice and Class Licence. As a supplement to the existing requirements, the new ruling requires individual licensees to remove content that violates the content standards within 24 hours when ordered by MDA. It is vital to remove such content within the stipulated timeframe to curtail the potential for the content to go viral given the borderless online space; which may be detrimental to Singapore’s multi-racial society. To date, only 24 instances of violation were recorded: 21 for pornographic, 2 for gambling and 1 for religiously-offensive content (Ministry of Communications and Information, 2013).

Online news sites with substantial number of visitors are required to put up a performance bond of $50,000, comparative to the requirements of all exclusively-licensed broadcasters. The performance bond is to ensure news sites act responsibly when reporting news on their sites and that they are aware of their legal obligations. Considering the high visitor rate on online news sites; the contents posted on these sites will have a significant impact on public view and opinion.

The media as a whole is a powerful entity in influencing public opinion. Since the public domain comprises individuals from various backgrounds, there will be no end to the number and type of conclusions on any given topic as individuals have their own perceptions and experiences. For example, the public may be misled, if news sites choose to be biased and prejudiced when reporting news.

Responsible and reliable news reporting is significant in a democratic society, particularly

Recommendations
Our site should continue to report news responsibly with accurate incidents and occurrences for the good of the people. To accomplish this target, (1) we need to raise awareness and inform our staff of the new licencing framework. (2) We need to establish self-censorship guidelines and execute them, so as to be able to deliver content in a responsible manner.

When our staff fully comprehend(s) the new licencing framework, they will be more aware of their responsibilities and the implications of the news they report, and along with the self-censorship guidelines will aid them in reporting news for the good of the society. We will still provide commentary and criticism of certain issues within the self-censorship guidelines. However, we must be aware of our legal obligations and the implications, knowing the fact with full knowledge that no media company has succeeded in any legal proceeding in Singapore for media infringement.

Conclusion
As the media scene merges, online news sites are becoming more significant in providing news to the population. SNews’r’us role as a trustworthy content provider is also now more significant, given the immense power we have over public opinion. It is imperative that we should report incidents and occurrences responsibly in order to maintain racial and national harmony, and be aware of our legal obligations and the implications.

References

Ministry of Communications and Information (2013). MCI's response to PQs on licensing

framework for online news sites. Retrieved September 7, 2013, from http://www.mci.gov.sg/content/mci_corp/web/mci/pressroom/categories/parliament_qanda/mci_s_response_topqsonlicensingframeworkforonlinenewssites.html

Infocomm and Development Authority (2013). iN2015 masterplan. Retrieved September 9, 2013, from http://www.ida.gov.sg/Infocomm-Landscape/iN2015-Masterplan

Today (2012). Online consumption of news, media rises. Retrieved September 9, 2013, from http://imcmsimages.mediacorp.sg/CMSFileserver/documents/006/PDF/20121103/0311HNP010.pdf

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