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Case Analysis – Merck Medco
Merck was a pharmaceutical manufacturer while Medco Cost Containment Services was a pharmacy benefit manager (PBM). On November 18th, 1993, Merck purchased Medco for $6.6 billion. Immediately after this merger, Medco operated as a subsidiary of Merck. This acquisition of Medco by Merck is a clear example of Merck expanding its organizational boundaries while adding value to Mercks operations at the same time. The advantages of Merck & Medco combining together are that it would result in the control of the entire drug manufacturing and selling process. Merck can manufacture drugs specific to each patients need with collected information being used to research and develop new drugs for sale.
I will not analyze this decision by using the SWOT analysis. Merck is an industry leader in the manufacturing of drugs. Combining two segment leaders in the pharmaceutical industry will give Merck a strong competitive advantage since it will control the entire manufacturing market, as mentioned above. The combined efforts will also get rid of the process of overlaps or excess such as marketing and advertising expenses. The savings from the company will eventually result in lower prices for consumers. This will hopefully drive more quantities being purchased leading to increased profits.
On the other hand, one weakness is the integration of these two companies may be difficult because they are operating in two different segments within the same industry. There may be a clash in company operation and culture. Thus, the two companies should address these issues beforehand. Moving on, by acquiring Medco will definitely lead to many opportunities such as having a strong foundation in the managed care market, giving Merck a competitive advantage against other companies. The extensive database kept by Medco will also allow Merck to analyze information about

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