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Media and It's Responsibility

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Submitted By adonna61
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In the world today, media has become as necessary as food and clothing. It has played a significant role in strengthening the society. Media is considered as a "mirror" of the modern society, in fact it is the media which shapes our lives. The media has claimed to be governed by righteousness and equity,but greed and self-aggrandizement has poisoned its virtues. Media has responsibilities, and these responsibilities need to be made clear and upheld by society. Unfortunately media today does not abide by moral standards, this sends mixed messages to our society. Most times these messages are daunting, callous and untrue. I will attempt to apply the classical theory of virtue ethics and the contemporary perspective of emotovism to this topic. Virtue ethics is the study of the virtuous character of a person.(Mosser 2010) Emotovism is basing ones moral decisions on ones feelings and emotions. (Mosser 2010)

The constitution gives us the freedom of speech, however we must know that exercising these freedoms includes duties and responsibilities. The media has become an integral part of everyday life and has become a leading player and influence of our society. The basic role of the media is to basically and formally update a person on everything that is happening around them by informing them through the various communication channels. The media therefore has moral responsibilities, social responsibilities, and ethical responsibilities, with all working to form a responsible media fraternity. It is the duty of the media to make sure the information is presented in a fair, balanced, and truthful manner.(Voakes 2004) In essence the media is responsible for the way we perceive and build our own personal views of the world and the way it operates.

The responsibilities of the media is to fairness, honesty, accuracy accountability and possibility of destroying or

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